15 April 2014 - Issue #625
Welcome to the latest issue of the Search Engine Facts newsletter.

Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

In the news: not all of Google's manual actions are ranking penalties, Google is going to block paid keyword search data, Google penalizes link networks in Japan, there might be different levels of Google's Penguin algorithm, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Why SEO is often better than paid search marketing
Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

You can waste a lot of money with AdWords

What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

First SEO advantage: it provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

Second SEO advantage: you're forced to improve your website

If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.

Third SEO advantage: it integrates with social media

Social media can help you to increase the number of links that you get from other sites, which will result in higher rankings in Google's regular results: create a new page on your website, then mention it on Facebook or tweet about your new page.

You will get new visitors through social media sites and some of these visitors will link to your website, which has a positive influence on your SEO campaigns.

Paid search marketing is great if you have the money and if you need website visitors now. If you want to get high rankings that last without paying for every single click, use SEO to promote your site. At the end of the day, SEO has a much better return-on-investment.

SEOprofiler is a full-featured SEO tool that offers many powerful features at a very competitive price. If you haven't done it yet, create your SEOprofiler account now:


Back to table of contents
- Visit SEOprofiler.com
2. Search engine news and articles of the week
Matt Cutts: not all manual actions are ranking penalties
"On Twitter, Google’s Matt Cutts said that not all of Google’s manual actions are ranking demotions. Google issues manual actions and penalties for various reasons. Instead of penalizing your website, Google might just mistrust your outgoing links."

GoogleGoogle brings “not provided” to Google AdWords
"Google has announced that they no longer provide keyword data for paid clicks: 'Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com.'

This change means that advertisers will see [not provided] in their Google Analytics reports or other analytics provider reports for paid search clicks. Google already stopped providing keyword data for organic searches over a year ago."


Are there different levels of Google’s Penguin update?

"On Twitter, Google’s Matt Cutts told a website owner that his website was affected by a 'very mild case of Penguin.'

Does this mean that Google’s Penguin algorithm has different levels? Do not all websites that are impacted by Google’s Penguin update get the same penalty?"


Matt CuttsGoogle penalizes seven link networks in Japan

"On Twitter, Google’s Matt Cutts announced that Google penalized seven Japanese link networks.

Google has become very aggressive towards link networks. During the past few months, link networks in many different countries."

How changing your mindset can dramatically improve your product descriptions

"Web copy is written for the web, search engines and optimization. Catalog copy is written for the reader, the consumer and the potential buyer. [...]

When writers create product descriptions as web copy, they think about writing copy for search engines, and not readers. When writers create product descriptions for catalogs, they think about writing for the reader only, because there is no place for search engines or optimization."

Search engine newslets

  • Google: link your AdWords and Analytics accounts.
  • Study: 78 percent of local-mobile searches result in offline purchases.
Back to table of contents - Visit SEOprofiler.com
3. Recommended resources

Link disinfection: how to deal with bad links that point to your site

Hear what Matt Cutts says about bad links that point to your website:

link disinfection

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com

Copyright 2014 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish our newsletter articles on your own website.

SUBSCRIBER INFORMATION: You're receiving this newsletter because you (1) subscribed to it at our home page or (2) in our software programs or (3) because you submitted your website URL to AxxaSearch.com. If you don't want to receive this newsletter click here.