21 October  2014 - Issue #652
Welcome to the latest issue of the Search Engine Facts newsletter.

In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?

In the news: the importance of page 1 listings, Bing Ads is testing consumer ratings annotations, Google policy changes, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google Penguin 3.0 is here - What you have to do now
In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?

What is Google's Penguin update?
Google Penguin is a filter in Google's ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums, blogs, etc.
When did Google release the new Penguin update?
Last Friday, some webmasters began to notice major changes in Google's search results pages. The update was finished yesterday.

This is Google's fifth update of the initial Penguin algorithm that was released in April 2012. The last Penguin update was last October.
How will the new update affect your web pages?
When your website has been penalized by Google's Penguin algorithm, you have to wait for the next update until your website can recover. That's the reason why so many people have waited for this new update.

If your website was penalized in the past, and if you removed the spammy backlinks in the meantime, your website might recover now.

It can also happen that your website rankings drop if you have many links from low quality pages. That does not necessarily mean that your website has been penalized.

If Google discounts some link types, these links no longer count as votes for your site. If your site benefited from these 'fake' votes, your web page rankings might drop.
What do you have to do to secure your rankings?
Google also announced that they will update the Penguin update more frequently. Chances are that your website can recover faster if it has been hit by the new algorithm.

To make sure that your website does not get penalized, remove the bad backlinks that point to your site. The link disinfection tool in SEOprofiler helps you to locate bad links that point to your site.
Just enter the URL of your website and the link disinfection tool will show you backlinks that can have a negative influence on your website rankings:

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Back to table of contents - Visit SEOprofiler.com

2. Search engine news and articles of the week
How branded search and ads affect organic CTR
"A new study underlines the importance of organic search rankings, and the value of a page one ranking.

Put simply, If you're not on page one of Google's search results, you're almost nowhere, with pages two and three picking up just 5.59% of the clicks."

Editor's note: further information about the importance of page one rankings and more studies can be found here.

BingBing Ads testing expanded consumer ratings annotations

"Bing Ads is testing a new expanded review ad format, officially called Consumer Ratings Annotations. Normally, with the reviews extension we see the number of reviews, how many stars the company has, and a link to the reviews on Bing.

Now, there is also an additional review line added to the ad, showing further detail about specific aspects of reviews."

Redesigns impact search traffic

"Site redesigns and migrations to new platforms always change search engine performance. Whether the change is positive or negative depends on how deeply integrated search engine optimization has been throughout the site design and development process."

AdWordsGoogle third-party policy changes coming November 2014

"Now all management fees must be disclosed on invoices. So, if you’re agency rolls pre-determined agency management fees in with media spend on monthly invoices, these costs will have to be itemized.

Secondly, and this should be obvious, give your clients their customer IDs when they ask for them."

Analysts ask what’s next for Google
"How will Google match Apple’s new payment system? Can YouTube topple television? Is Google serious about trying to challenge Amazon on same-day delivery? [...]

Meanwhile, several European Union countries, including Britain, France and Germany, have questioned Google’s tax structure in Europe."

Search engine newslets
  • Google updates the anti-piracy algorithm.
  • Content creators flee from YouTube, flock to Facebook for videos.
  • Twitter will show you tweets from accounts that you do not follow.
  • Twitpic is shutting down.
  • Twitter introduces audio cards.
  • BBC to publish 'right to be forgotten' removals list.
  • Discussion: Google's "In the news" feature is terrible.
3. Recommended resources

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Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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Copyright 2014 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish our newsletter articles on your own website.

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