29 July 2014 - Issue #640
latest issue of the Search Engine Facts newsletter.
Some days ago, Google released a significant update of its local search
algorithm. The unofficial name of that update is "Pigeon". The
algorithm update changes the local search results on Google. How does
this affect your rankings and what do you have to do?
In the news: Marc Zuckerberg talks about Facebook
Search, Google announces a new feature for mobile local search and
dynamic sitelinks, Baidu has 500 million active mobile users, and more.
Special announcement: the German version of SEOprofiler is going to be
released in August.
Table of contents:
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| 1. Google releases an algorithm update for local
Some days ago, Google released a significant update of
its local search algorithm. The unofficial name of that update is
"Pigeon". The algorithm update changes the local search results on
Google. How does this affect your rankings and what do you have to do?
has changed with the Pigeon update?
Google aims to provide more useful, relevant and
accurate local search results. The changes are visibly on the regular
web search results page and the results page of Google Maps.
Although Google did not reveal the details, the new
ranking algorithm now uses ranking signals that are used in regular web
search. The local search results are tied more closely to the regular
web search ranking signals.
Google also tried to improve the distance and location
How will this change affect your website rankings?
The new algorithm is currently rolling out for US
English results. If your website does not target the USA, you probably
won't see any changes.
So far, the new algorithm has led to the following
- Local directory sites get better visibility in
Google's search results. For example, Yelp.com pages now can be seen at
the top of the search results if the search query contains the word
- For some searches (hotels, restaurants), individual
local businesses seem to be listed in the carousel at the top of the
search results page. Below that, you will get directory style web
pages. Individual local business pages are moved to result page two.
- For other searches (pizza delivery), the first
results page mainly shows individual businesses.
If your local business website has strong SEO
signals (good content, many backlinks, mentions on social networks)
then this algorithm update can lead to higher rankings.
If your website does not have these strong SEO signals, it's likely
that your website will be outranked by other sites.
How to get the SEO signals that are needed for the
It's no longer enough to be located in the right place
if you want to appear in Google's local search results. If you want to
get high rankings, your website needs good content, good backlinks and
mentions on social networks.
The tools in SEOprofiler help you to get this strong
SEO signals. SEOprofiler is a proven SEO tool that will help you to get
your website on Google's first result page.
If you haven't done it yet, try SEOprofiler now. You can
try SEOprofiler 100% risk-free. Create your trial account now. You'll
quickly see that SEOprofiler can help you to improve your website
rankings a lot:
strong SEO signals for your site
contents - Visit
Search engine news and articles of the week
| Zuckerberg: search for Facebook is going to be a
"There’s just so much content that’s unique to
the Facebook ecosystem [...]We can answer questions for you that really
no other service can. [...]
Recent improvements in mobile search have caused the number to average
daily searches to pass 1 billion again."
Google announces local explore feature for mobile
"Tap the new Explore button at the bottom
right corner of your map to get a quick look at what’s nearby (where
available). With Explore as your guide, you’ll see different places and
activities that adapt to each area and moment throughout your day."
Baidu’s search engine reaches 500 million active users
"With a strong focus on mobile – now that
China’s mobile internet users outnumber its PC web users – Baidu CEO
Robin Li hailed the fact that the company’s 'mobile revenue, which is
largely comprised of mobile search revenue, accounts for 30 percent of
our total revenue.' [...]
Baidu’s mobile search service grew to over 500 million monthly active
users (MAUs) in June, which is a new high. He partly attributed the
growth to a recently redesigned mobile search homepage, as well as to
new content partnerships that result in more embedded information
available at a glance in search results."
"We’re introducing dynamic sitelinks:
automatically generated sitelinks that appear below your ad text,
connecting potential customers to relevant pages on your website more
The sitelinks you set up will always show, except for the few instances
when the dynamic sitelink might perform better. [...]
Clicks on dynamic sitelinks are free -- you’ll still be charged for
clicks on the headline of your ad and other ad extensions. And while
they typically boost the average performance of an ad, advertisers
always have the option to disable."
Google shows images next
to search answers
"I mentioned in a previous post that Google
answers complicated questions using information from web pages. Now
Google also shows images next to the relevant snippets."
Search engine newslets
- “Let me Google that for you” bill aims to replace government agency with Google Search.
me anything' with Google's Jon Wiley.
- Foursquare: it's time to be open
- Street View now available
- The Weird Al Yankovic
social media case study.
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- competitive intelligence tools
- automated ranking checks
- website analytics
- tools for spam-free link building
- link disinfection tool
- social media monitoring
- white-label reports (web-based and PDF)
- and much more.
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