28 October  2014 - Issue #653
Welcome to the latest issue of the Search Engine Facts newsletter.

Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting qualified website visitors who will buy something from your company.

In the news: the Penguin update still needs some time, 487 new official Google locations in the ranking monitor, Google has reached the peak, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find the best keywords for your website

Finding the best keywords for your website is important if you want to get the best results for your website. The keywords that people enter into the search boxes of search engines are the key to getting targeted website visitors who will buy something from your company.

What to consider when choosing keywords

There are several things that you need to consider when choosing the best keywords for your website.

For example, you have to consider the intention of the searcher, the popularity of a keyword, the competition and the value of a keyword. Further information on the things that you need to consider can be found here.

SEOprofiler is a website promotion tool that helps you with all website promotion tasks. For keyword research, SEOprofiler offers many powerful tools:

1. Get keyword suggestions, the value and the competition, and more

The keyword suggestion tool in SEOprofiler helps you to get new keyword ideas. In addition, you will get information about the popularity of a keyword, the competition, the estimated bid price, the number of ads for that keyword, and more:

keyword suggestion tool

2. Find out how difficult it is to get high rankings for a keyword

The keyword difficulty tool in SEOprofiler will show you how difficult it is to get high rankings for a particular keyword:

keyword difficulty tool

3. Find out which keywords your competitors use

SEOprofiler also enables you to spy on the keywords that your competitors use. That will enable you to get new ideas for your own search engine optimization campaigns:

competitor spy tool

4. Many more tools

In addition to that, SEOprofiler offers many more keyword tools. For example, you can quickly create long tail keywords, you can get the keyword from particular web pages, you can find the keywords that are used by two of your competitors, you can optimize keyword lists for Google AdWords, and more.

If you haven't done it yet, create an SEOprofiler account now and see for yourself:

Try SEOprofiler now risk-free

Back to table of contents - Visit SEOprofiler.com

2. Search engine news and articles of the week
Google: the Penguin 3.0 update will take some weeks
"On Friday last week, we started rolling out a Penguin refresh affecting fewer than 1% of queries in US English search results. This refresh helps sites that have already cleaned up the webspam signals discovered in the previous Penguin iteration, and demotes sites with newly-discovered spam.

It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks."

GoogleNew in SEOprofiler: even more locations for regional ranking checks (a total of 85,262)

"Last month, we released the new local ranking check feature. Google has added 487 new official locations since then. Of course, the ranking monitor in SEOprofiler also supports these locations. [...]

The ranking monitor in SEOprofiler now supports all 85,262 locations from 49 countries that are officially supported by Google!"


Who’s really winning the search war?

"Over the past couple of years, comScore reports have declared Google to be at a 65-68% market share, with most of the remainder divided up between Bing and Yahoo. Yet, these numbers don’t seem to align with what I’ve seen in multiple analytics reports, which place Google at closer to 85-90%."


StatisticsMobile search ranking study: rank number one or not rank at all

"The study finds that if you do not rank in the number one position in the mobile results, the click-through rate drops off significantly, so much so that ranking number barely matters.

[There is a] drop in CTR from position one with a 27.7% CTR to position two with a 9.2% CTR. Meaning, if you rank number one, you will get three times more clicks than in position two."

Peak Google
"Google will continue to dominate, just as IBM has continued to dominate mainframes and Microsoft has continued to dominate the PC. They will be a very profitable company for many years to come. That is why this is not an article about disruption. Rather, the question is if Google might be eclipsed. [...]

I think Google is quite safe when it comes to search, and that they will be a very profitable company for the foreseeable future. I just suspect we will all think differently about that dominance when it’s a small percentage of total digital advertising, just as we thought differently about IBM’s dominance of mainframes in the age of the PC, or Microsoft’s dominance of PCs in the age of the smartphone."

Related: Google’s dominance in search is nearing its peak


Search engine newslets
  • Google: do not block JavaScript and CSS files.
  • German publishers ‘bow to pressure’, will allow Google to display search result snippets.
  • Google’s new search downranking hits torrent sites hard.
  • Google search finally adds information about video games.
  • Google AdWords: show your ads to people who have made an in-app purchase.
  • Assange: Google is not what it seems.
3. Recommended resources

Everything you need

SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • and much more.

Free trial Test full version for $1


Create a free trial account now or test the full version.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
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Copyright 2014 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish our newsletter articles on your own website.

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