26 May 2015 - Issue #683
Welcome to the latest issue of the Search Engine Facts newsletter.

Google is a big proponent of the "HTTPS everywhere" idea. Enhanced data security is a good thing. That's why we have decided to make our SEOprofiler web pages all-HTTPS, all the time, for everyone.

In the news: Google Quality update, more about Panda and Penguin updates, fewer rich snippets on Google, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. The first SEO tool with full HTTPS support

secure web pages

Google is a big proponent of the "HTTPS everywhere" idea. Users of Google Search, Gmail, YouTube, and Google Drive automatically have an encrypted connection to Google.

Google also encourages webmasters to prevent and fix security breaches on their sites, and Google officially announced that HTTPS is used as a signal in their search ranking algorithm.

Enhanced data security is a good thing. That's why we have decided to make our SEOprofiler web pages all-HTTPS, all the time, for everyone.

The first SEO tool with full HTTPS support

We have moved all SEOprofiler pages to HTTPS. This means that all public pages, all back-end pages and all web-based customers reports will automatically have an encrypted connection.

If your own website also supports HTTPS, you can frame the web-based client reports in SEOprofiler on your own HTTPS website:

The HTTPS encryption on the SEOprofiler pages makes sure that information is secured via the 'Transport Layer Security' protocol (TLS), which provides three key layers of protection:

  • Encryption: When you are browsing our website, nobody can 'listen' to your conversations, track your activities across multiple pages, or steal your information.
  • Data integrity: Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication: HTTPS makes sure that you communicate with the intended website.
You get powerful SEO tools that help you to improve your website

SEOprofiler is a web-based SEO tool that works with all operating systems. You get a complete suite of powerful SEO tools:
  • automatic weekly website audits
  • comprehensive tools for keyword research and analysis
  • automated ranking checks with local results support
  • website analytics
  • tools for spam-free link building and link analysis
  • link disinfection tool removes harmful backlinks
  • social media monitoring
  • AdWords profiler enables you to spy on AdWords campaigns of competitors
  • white-label reports (web-based and PDF)
  • and much more.
SEOprofiler is 100% HTTPS

Whether you are an existing SEOprofiler user, or if you decide to become a new user today: all SEOprofiler pages will automatically have an encrypted connection. If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler risk-free

Back to table of contents - Visit SEOprofiler.com

2. Search engine news and articles of the week
The Quality update: Google confirms changing how quality is assessed, resulting in rankings shake-up

"Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us. [...]

Sadly, we don’t have any specific advice to give you outside of Google continues to make algorithmic changes to improve the quality of their search results."


John MuellerGoogle’s John Mueller: we’ll update Panda and Penguin data faster

"In a webmaster hangout, Google’s John Mueller said that Google is trying to update the Panda and Penguin data faster. [...]

The last official updates were in September 2014 (Panda) and October 2014 (Penguin). There haven’t been any updates to these algorithms during the last few months."


Discussion: Google displaying fewer rich snippets?

"We've had Google stars for quite some time and have been collecting and displaying reviews for over 10 years. Recently the stars started disappearing.

Is there any connection with the mobile algorithm update that happened recently? Could it be that the mobile content does not match the desktop and that is the reason why the stars are disappearing?"


GoogleCan Google outsell Amazon and eBay?

"Google Inc. will launch buy buttons on its search-result pages in coming weeks, a controversial step by the company toward becoming an online marketplace rivaling those run by Amazon.com Inc. and eBay Inc. [...]

If shoppers click on the buy buttons, they will be taken to another Google product page to complete the purchase."

Firefox for Android not displaying mobile friendly tags

"If you use Firefox for Android, you may have noticed that the Google search results are not displaying the usual “Mobile Friendly” tags that normally display before all mobile friendly search results. [...]

Multiple support threads reveal that Google reportedly sends a different version of the search results to the Firefox Android app than they do to Chrome’s app."


Search engine newslets

  • Bing putting entire Wikipedia pages in search results answer box test.
  • Tweets take flight in the Google app.
  • Inside Google's secret war against ad fraud.
  • New Yandex ranking algorithm and its first implications.
  • Video games latest vertical to get carousel in Google search results.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler
  • and much more.

Free trial Test full version for $1


Create a free trial account now or test the full version.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com

Copyright 2015 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish our newsletter articles on your own website.

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