22 April 2014 - Issue #626
Welcome to the latest issue of the Search Engine Facts newsletter.

In a video on YouTube, Google's Head of Search Spam Matt Cutts talks about popular SEO myths. Read below to learn what he has to say.

In the news: Google penalizes another link network, the latest search engine statistics, SEO brings the most sales, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google's Matt Cutts talks about two popular SEO myths

In a video on YouTube, Google's Head of Search Spam Matt Cutts talks about popular SEO myths. Here's what he has to say:

Google changes the search results to make more money

According to Matt Cutts, buying or not buying Google AdWords ads has no positive or negative impact on the rankings of your website. He also says that Google does not make changes to the organic algorithms to encourage people to buy ads.

Given the fact that Google's result often only show paid ads in the visible area of the search results (i.e. you have to scroll to see the regular results), it seems that this statement of Matt Cutts is not entirely true.

There is no secret way to get in the search results

Matt Cutts says that there is a pattern that he often sees in SEO forums: Someone suggests a specific tactic will lead to high rankings on Google and then everyone follows.

For example, someone says that it is easy to get high rankings through article directories. Half a year later, people will move on from article directories to guest blogging, then to link wheels, and so on.

Matt Cutts says that someone who found a loophole wouldn't post it in a forum. Instead, he would exploit it to make as much money of it as possible.

You can view the full video here:

View the video

How to get your website in Google's search results

Getting in Google's search results isn't rocket science. You don't need special tricks or secrets to get your website ranked. You also don't have to hire 'experts' who will charge you thousands of dollar per month.

Details on how to get your web pages ranked on Google can be found in this step-by-step SEO guide. The tools in SEOprofiler will help you to reach your ranking goals as quickly as possible. If you haven't done it yet, try SEOprofiler now:


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- Visit SEOprofiler.com
2. Search engine news and articles of the week
Google penalizes another link network
"Another link network has been penalized by Google. This time, the name of the network is ‘PostJoint’. On Twitter, Google’s Matt Cutts said that any network that claims to have ‘zero footprint’ is waving a giant red flag."

SEOStudy: search engine optimization brings the most sales
"Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? [...]

54% discover new sites via search engines/SEO, followed by email (51%), social (32%) and paid search marketing (18%)."


Small businesses search in vain for web-ad help

"Some small-business owners rely on Yodle and ReachLocal to manage their Google AdWords accounts. [...]

Dave Bennett says he signed up for a four-month contract with ReachLocal last year to promote Wasatch Chill Zone, his athletic recovery business in Bountiful, Utah. For $900 a month, a salesman promised to create listings for his business in online directories and advertise his services on search-engine-results pages.

But Mr. Bennett says he was shocked when he came across some of the automated content that ReachLocal had entered into Web directories, such as Citysearch, an online city guide that provides data about businesses."

Editor's note: instead of paying $900/month, you can get a much better value if you use a do-it-yourself SEO tool for a much lower price.


StatisticscomScore releases March 2014 U.S. search engine rankings 

"Google Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent. [...]

9.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 13.1 billion (up 9 percent). Microsoft Sites ranked second with 3.6 billion searches (up 10 percent), followed by Yahoo Sites with 2 billion (up 8 percent), Ask Network with 478 million (up 11 percent) and AOL, Inc. with 259 million (up 10 percent)."

Google tests showing product ads in Knowledge Graph carousel area

"You should notice that 'almost everything above the fold is a paid result.' [...] Google has experimented with showing product listing ads in the knowledge graph before, but not in this manner. Plus, we’ve seen Google test ads in the knowledge graph a couple times."

Search engine newslets

  • More Yandex SEO penalties coming for link sellers.
  • Google Trends now supports email notifications.
  • App search engine Quixey acquires competing service Kite.io.
  • I see your “Google It” and raise you a “Bing It”.
  • Bing: What if…(the more things change, the more different they become).
  • 70% said Google's Penguin 2.1 update hurt them. Tip: remove bad backlinks with the link disinfection tool.
  • Bing launches Bing Predictions.
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3. Recommended resources

Link disinfection: how to deal with bad links that point to your site

Hear what Matt Cutts says about bad links that point to your website:

link disinfection

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4. Previous articles
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