16 December 2014 - Issue #660
latest issue of the Search Engine Facts newsletter.
Google recently announced that the PageRank toolbar
won't be updated
anymore. Does this mean that Google won't use PageRank as a ranking
factor anymore? A Google patent that was granted in September indicates
that Google might use some kind of PageRank 2.0 to rank pages.
In the news: Google announces a new wave of mobile
friendly sites, Google Penguin to shift to continuous updates, new TLDs
do not get better rankings, and more.
Table of contents:
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| 1. Is this what Google will use instead of the
recently announced that the PageRank toolbar won't be updated anymore.
Does this mean that Google won't use PageRank as a ranking factor
anymore? A Google patent that was granted in September indicates that
Google might use some kind of PageRank 2.0 to rank pages.
New methods that Google uses to rank web pages
Google's new patent with the name "Onsite and offsite
search ranking results" lists several on-site and off-site factors
that Google might use to rank web pages. This could be something like
1. On-site data that Google might use
On-site data is data that can be retrieved from
the analyzed web page and the complete website. According to the
patent, Google might consider this information:
2. Off-site data that Google might use
How to analyze on-site data:
- The frequency of the searched keyword on the web
page or website.
- The location of the searched keyword on the page.
- The placement of the web page in the structure of
the web site. For example, the home page might be regarded as more
important than a page the requires several clicks before it can be
- How often a web page is linked from other pages of
the same website.
According to the patent, on-site data is important for Google's ranking
algorithm. SEOprofiler offers two tools that help you with on-site
optimization: the website audit tool analyzes the contents of your
For example, you will see how many clicks each page is away from the
home page, you will see errors that can keep search engine robots away,
The Top 10 Optimizer analyzes
the contents of individual web pages. The frequency of the
keywords is checked as well as the location, the different web page
elements, the links, etc.
In addition to on-site data, Google also uses
off-site data to determine the position of a website. Off-site data
refers to ranking signals that can be identified without accessing the
- The number of links to a page or website from other
- The number of times a web page has been clicked in
the search results for a particular keyword.
- Other statistical data about the relevance of a
- Topical relevance to other sites: if many sites
that are relevant to the keyword link to the same site, the linked site
becomes more relevant.
- Authoritative relevance to other site: the number
of links to the site can indicate a high authority of the site.
Websites with a high level of authority could be trusted more.
- Web pages that have links from websites with high
authority get a higher authority than websites that are linked from
sites with less authority.
- According to the patent, websites with a higher
number of links get a higher authority.
How to analyze off-site data:
The Link Profiler tool in SEOprofiler gives you a
detailed overview of the backlinks that point to a website. You can
sort the links by category, context, quality and keyword.
The link disinfection tool in SEOprofiler shows you the links that can
have a negative influence and the hub finder tool helps you to get
links from authority websites.
The same website might have more than one page that is relevant to a
keyword. In that case, Google might use a combination of on-site data
and off-site data to find the most relevant page of the website.
in SEOprofiler help you to optimize both on-site and off-site
signals. If you
haven't done it yet, try SEOprofiler now and find out how SEOprofiler
can help your site to protect your rankings:
SEOprofiler now risk-free
contents - Visit
Search engine news and articles of the week
| Google: a new wave of mobile-friendly sites
"Surfing the web on your mobile phone should be
enjoyable and effortless, which is why we’re now helping you find out
in advance which websites offer a good experience on mobile devices."
Related: Why your website fails the “mobile-friendly” test (and
what you can do about it)
Google says Penguin to shift to “continuous updates”
"A Google spokesperson has told us that they
will now be updating the Penguin algorithm continuously, by optimizing
it as they go. [...]
Penguin algorithm updates have historically been processed offline and
pushed at a specific point in time. Google would process all the
Penguin data offline and then pushed the data live, which would
produced change in the search results. [...]
Live changes to the Penguin algorithm seems to imply no more large data
pushes for Penguin. "
New in SEOprofiler: tutorial videos
"The SEOprofiler manual and the individual
tools in SEOprofiler now contain tutorial videos that give an overview
of the most important features in SEOprofiler. You can view some of the
Google: new TLDs do not
get better rankings
"In a post on Google+, Google’s John Mueller
said that there is no inherent ranking advantage to using the new TLDs
(top level domains).
Some people think that new TLDs such as .club, .xyz, .realtor, etc.
rank better on Google than traditional TLDs such as .com."
Google – some days I
just shake my head – today is one of them
"Over the past several days, a number of Google
'annoyances' have cropped up…. sometimes it is amazing where a company
like Google chooses to put its head. [...]
Name spam, location spam, spam, spam, spam. Its on the front
page, it’s in maps. It’s freakin’ everywhere. When you call many of
these listings they often won’t answer with their company name just a
'hello' and when you ask where they are located it will be any place
Search engine newslets
- Google mobile search is getting faster - to be exact, 100-150 milliseconds faster.
- Twitter: the year 2014 in review.
- How much Google News traffic do publishers get?
Here’s data on 80 news sites.
- Google closes Google News in Spain. Spanish newsletter publishers do not like that.
- Google AdWords now supports a countdown variable.
- Google risks fine after Dutch privacy ultimatum.
- Facebook dumps Microsoft search results.
SEOprofiler is a full
web-based SEO tool that offers everything you need to get high rankings
- automatic weekly website audits
- tools for keyword research and analysis
- competitive intelligence tools
- automated ranking checks
- website analytics
- tools for spam-free link building
- link disinfection tool
- social media monitoring
- white-label reports (web-based and PDF)
- and much more.
Create a free
trial account now or test
the full version.
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