28 October 2014 - Issue #653
latest issue of the Search Engine Facts newsletter.
Finding the best keywords for your website is important if you want
to get the best results for your website. The keywords that people
enter into the search boxes of search engines are the key to getting
qualified website visitors who will buy something from your company.
In the news: the Penguin update still needs some time,
487 new official Google locations in the ranking monitor, Google has
reached the peak, and more.
Table of contents:
We hope that you enjoy this
newsletter and that
it helps you to get more out of your website. Please pass this
newsletter on to your friends.
| 1. How to find the
best keywords for your website
Finding the best keywords for your website is
important if you want to get the best results for your website. The
keywords that people enter into the search boxes of search engines are
the key to getting targeted website visitors who will buy something
from your company.
What to consider when choosing keywords
SEOprofiler is a website promotion tool that helps you with all website
promotion tasks. For keyword research, SEOprofiler offers many powerful
There are several things that you need to consider
when choosing the best keywords for your website.
For example, you have to consider the intention of the
searcher, the popularity of a keyword, the competition and the value of
a keyword. Further information on the things that you need to consider
can be found here.
1. Get keyword suggestions, the value and the
competition, and more
The keyword suggestion tool in SEOprofiler helps you to
get new keyword ideas. In addition, you will get information about the
popularity of a keyword, the competition, the estimated bid price, the
number of ads for that keyword, and more:
2. Find out how difficult it is to get high rankings
for a keyword
The keyword difficulty tool in SEOprofiler will show you
how difficult it is to get high rankings for a particular keyword:
3. Find out which keywords your competitors use
SEOprofiler also enables you to spy on the
keywords that your competitors use. That will enable you to get new
ideas for your own search engine optimization campaigns:
4. Many more tools
In addition to that, SEOprofiler offers many more keyword tools. For
example, you can quickly create long tail keywords, you can get the
keyword from particular web pages, you can find the keywords that are
used by two of your competitors, you can optimize keyword lists for
Google AdWords, and more.
If you haven't done it yet, create an SEOprofiler account now and see
SEOprofiler now risk-free
contents - Visit
Search engine news and articles of the week
| Google: the Penguin 3.0 update will take some weeks
"On Friday last week, we started rolling out a
Penguin refresh affecting fewer than 1% of queries in US English search
results. This refresh helps sites that have already cleaned up the
webspam signals discovered in the previous Penguin iteration, and
demotes sites with newly-discovered spam.
It’s a slow worldwide rollout, so you may notice it
settling down over the next few weeks."
New in SEOprofiler: even more locations for regional
ranking checks (a total of 85,262)
"Last month, we released the new local ranking
check feature. Google has added 487 new official locations since then.
Of course, the ranking monitor in SEOprofiler also supports these
The ranking monitor in SEOprofiler now supports all 85,262 locations
from 49 countries that are officially supported by Google!"
Who’s really winning the search war?
"Over the past couple of years, comScore
reports have declared Google to be at a 65-68% market share, with most
of the remainder divided up between Bing and Yahoo. Yet, these numbers
don’t seem to align with what I’ve seen in multiple analytics reports,
which place Google at closer to 85-90%."
Mobile search ranking
study: rank number one or not rank at all
"The study finds that if you do not rank in the
number one position in the mobile results, the click-through rate drops
off significantly, so much so that ranking number barely matters.
[There is a] drop in CTR from position one with a 27.7% CTR to position
two with a 9.2% CTR. Meaning, if you rank number one, you will get
three times more clicks than in position two."
"Google will continue to dominate, just as IBM
has continued to dominate mainframes and Microsoft has continued to
dominate the PC. They will be a very profitable company for many years
to come. That is why this is not an article about disruption. Rather,
the question is if Google might be eclipsed. [...]
Search engine newslets
I think Google is quite safe when it comes to search, and that they
will be a very profitable company for the foreseeable future. I just
suspect we will all think differently about that dominance when it’s a
small percentage of total digital advertising, just as we thought
differently about IBM’s dominance of mainframes in the age of the PC,
or Microsoft’s dominance of PCs in the age of the smartphone."
dominance in search is nearing its peak
- German publishers ‘bow to pressure’, will allow
Google to display search result snippets.
- Google’s new search downranking hits torrent sites hard.
- Google search finally adds information about video games.
- Google AdWords: show your ads to people who have made an in-app purchase.
- Assange: Google is not what it seems.
SEOprofiler is a full
web-based SEO tool that offers everything you need to get high rankings
- automatic weekly website audits
- tools for keyword research and analysis
- competitive intelligence tools
- automated ranking checks
- website analytics
- tools for spam-free link building
- link disinfection tool
- social media monitoring
- white-label reports (web-based and PDF)
- and much more.
Create a free
trial account now or test
the full version.
Back to table of
contents - Visit
2014 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors:
Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish
newsletter articles on your own website.
INFORMATION: You're receiving this
newsletter because you (1) subscribed to it at our home page or (2) in
our software programs or (3) because you submitted your website URL to
AxxaSearch.com. If you don't want to receive this newsletter click here.