| Google: there is no way to
redirect a penalized site safely
webmaster hangout on Google+ this morning, Google's John Mueller
basically said there is no good way to redirect a web site that has a
penalty to a new web site without a penalty and not risk the new web
site being penalized. [...]
It gets very close to cloaking, where you are saying users see this
behavior and search engines see something completely different. And
that is something I’d try to avoid. It goes against the webmaster
guidelines. So maybe a pop up like you have it now is your best
approach at the moment."
results format in Google: rich cards
introduced a new format
for the search results pages: rich cards are a new search result format
building on the success of rich snippets.
Just like rich
snippets, rich cards use schema.org structured markup. The data from
the structured markup code will be used to display the content of the
web page in a more engaging and visual format. The focus lies on
providing a better mobile user experience."
Editor's note: see article above to learn how to get rich cards for your own site.
Google: how links to other pages influences
quality of the page
"You can add
value to the website by adding links on those pages but its not the
case that just because you have links, we’ll suddenly see your website
as being higher quality.
So again, it seems to come back to the user. [...] If [the links] are
useful to the user, add them, but if you think their only value is to
Google, it won’t add a perceived instant positive quality signal to
spam? Google My Business doesn’t care.
recently posted a blog article raving about how it tackled webspam in
2015. The numbers were quite impressive. The webspam team handed out
more than 4.3 million manual penalties last year, which must have been
If only they applied the same efforts when it comes to Google My
Business (GMB). Currently, the spam situation with GMB is bad. Spam is
everywhere — and other than cracking down on the locksmith industry,
Google doesn’t seem to be doing much at all about it."
The ever-expanding Knowledge Graph cards
Google's Knowledge Graph cards use more real estate than all the other
search results combined. [...]
In the experimental mobile-like desktop interface and got a huge card
with images, information about the movie, ratings, cast. Then Google
displayed 10 search results and 3 other cards with John Travolta
movies, Luc Besson movies and action movies, followed by another list
of related searches."
Search engine newslets
- Google Translate autocomplete.
- Featured snippets & rich results filters coming to Google Search
- Yahoo suitors expected to bid $2 billion to $3 billion,
below past indications.
- DuckDuckGo: getting to know the team.