The home page of your website is the most important page
of your site. It's the page that most people will see. Your home page
must convince visitors that your website is interesting and it must
enable visitors to find the other pages of your site.
Your home page is not made
for keyword optimization
Keywords for which your home page will get high rankings
The main purpose of your home page is not to rank for
your keywords. The home page of Amazon.com does not have high rankings
for the search terms "lcd tv", "gardening equipment" or "buy books".
That's what the other pages on Amazon.com are for.
The home page of your website has the following purposes:
- Welcome the visitor on your website.
- Guide the visitor to the interesting pages on your
If you want to get high rankings for particular
keywords, optimize other pages of your website for these keywords. The
more pages you optimize, the better. In general, you should optimize
one page of your website for one search term.
A web page that is highly relevant to one search term is
better than a web page that is somewhat relevant to many search terms.
If you optimize many of your web pages for different keywords that are
related to the same topic, you'll show Google and other search engines
that your website is relevant to that topic.
to optimize your home page
In general, the home page will get high rankings for a
limited set of search terms:
- Your company name.
- If you offer local services (for example "plumbers"),
your home page might rank in local searches.
- If your company name contains keywords, the site
might rank for these keywords if they aren't too competitive.
In addition to these keywords, the home page of your
website can rank for other keywords if they are closely related to the
company. In general, it is more likely that other pages of your site
will rank better for these keywords. Of course, both the home page of
your website and the individual pages of your site need enough
backlinks to rank.
The basics must be in place
Although you should optimize the individual pages of
your website for particular keywords, there are still some things that
you can do to optimize the home page of your website:
- The title of your web page should focus on your
company name, your main product and the main benefit that your company
- Your home page should contain a structured menu that
offers access to all important areas of your website.
- Your home page should communicate the main benefit
that you provide with your products and services.
- Your home page should contain good product images.
- Your home page should have a clear focus. Do not add
too many links. The pages of your website should be available through
the navigation menu and/or a search box.
- Add your contact information to show your website
visitors that your website can be trusted.
Search engine optimization only leads to results if the
basics are in place. That means that your website must be quick and
accessible, that there are no technical errors on your pages, etc. You
can use the website audit tool in SEOprofiler to check your
web pages for errors that can cause ranking problems.
The Top 10 Optimizer will help you to optimize
the pages of your website for keywords that are related to your
business. If you haven't done it yet, try SEOprofiler now:
SEOprofiler now risk-free
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