4 August 2015 - Issue #692
Welcome to the latest issue of the Search Engine Facts newsletter.

Search engine optimization is so important that even Google is looking for SEO managers that help them to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.

In the news: Google ...

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Even Google needs SEO - better do not ignore it for your own site

Search engine optimization is so important that even Google is looking for SEO managers that help them to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.

official Google SEO job

What exactly is Google looking for?

Google has posted a job offer for a full-time 'Program Manager for Technical SEO':

"As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth.

You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites."

Google: search engine optimization is important

Google's job offer has several implications:

1. Even though Google is the most visited website in the world, they still acknowledge the importance of search engine optimization. Even Google needs to comply and compete.

2. Google are saying that they are following responsible search practices and that they want to compete fairly in their own search results.

3. Google has an enormous marketing budget. Nevertheless, they find SEO very valuable for their marketing purposes.

Stop spamming, start doing SEO

Note that  the ad is talking about search engine optimization, not about spamming. So forget about automated link building tools, article spinners or other shady SEO methods.

If you want to be successful, you have to start doing real SEO: create good web page content, optimize that content, make sure that search engines can index your web pages, improve the links that point to your site, etc.

The tools in SEOprofiler help you to do real SEO. If you want to get high rankings on Google and other search engines, SEO is crucial. If you haven't done it yet, try SEOprofiler now and see for yourself:

See plans & pricing

Back to table of contents - Visit SEOprofiler.com

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2. Search engine news and articles of the week
Google Panda 4.2 is here; slowly rolling out after waiting almost 10 months

"Many of ...


BingBing: the drop in organic referrals due to Bing’s search encryption roll out

"Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search."


Why Google sent you that message about blocking JavaScript & CSS

"Google began sending mass messages to verified Google Search Console webmasters notifying them if GoogleBot, their search crawler, cannot access their JavaScript and/or CSS files.

It seems that many WordPress users, including other popular CMS solutions like Joomla and others, have received such notifications. Simply because the default for these CMS solutions is to block the include folder, which has CSS and JavaScript within in. [...]
The rational, if Google cannot fully see your web site, it may result in Google not fully understanding your web site, leading to 'suboptimal rankings,' as Google put it."


GoogleGoogle: content with CSS display:none has less value

"There ar...


Yahoo testing ratings only ads in search results


"Yahoo is testing an interesting way to display ads in their search results, with ads that are nothing more than the rating with the website name and a 'Top Rated Sponsors' header in the sidebar. [...]

They only show up on the right hand sidebar of the search results and they appear above the 'see more ads for' and the regular ads.  But if the page has shopping ads on the right side, then this 'top rated sponsors' will show up underneath it."


Search engine newslets

  • Bing tests show a emoji keyboard .
  • Google: you no longer have to use your Google+ profile to comment.
  • New Bing navigation bar seen with circular icons.
  • With Windows 10, Bing Ads anticipates 10 to 15 percent more search volume by September.
  • Google AdWords updates Quality Score reporting.
  • Sri Lanka ties with Google for Internet beamed from balloons.
3. Recommended resources

New version

SEOprofiler helps you to get high rankings on Google and more customers. It offers all the tools that you need:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
  • new: AdWords Profiler and Ranking Profiler
  • and much more.

Back to table of contents - Visit SEOprofiler.com
4. Previous articles
Back to table of contents - Visit SEOprofiler.com

Copyright 2015 Axandra GmbH, Nordring 21, D-56424 Staudt. Managing directors: Andre Voget, Johannes Selbach, Amtsgericht Montabaur, 6 HRB 6339. Publish our newsletter articles on your own website.

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