18 November 2014 - Issue #656
latest issue of the Search Engine Facts newsletter.
Are you not sure if SEO can help your website to get more
Twitter shared some days ago that SEO has helped them to get 10
more website visitors. Do you use the full potential of SEO for your
In the news: Google steals more visitors from your
website, no more local carousels for hotels and restaurants, Bing Ads
changes many things, and more.
Table of contents:
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| 1. Twitter: SEO
has helped us to get 10 times more visitors
Are you not sure if can SEO will help your website to
get more visitors? Twitter shared some days ago that SEO has
helped them to get 10 times more website visitors. Do you use the full
potential of SEO for your site?
Twitter: 900% more visitors through search engine
During the Twitter Analyst Day, Twitter's director of product
management Trevor O'Brien revealed that Twitter made changes to ensure
that search engines like Google and Bing could better access their
These changes increased the number of logged-out users
coming to Twitter from 7.5 million per month to 75 million per month.
That's a 900% increase (10 times more visitors than before)!
Do you use the full potential of SEO for your own website?
Twitter's example shows how important it is to
optimize your web pages for search engines. It's not enough to have web
pages that are relevant enough to be featured on the search result
pages. Twitter had these before.
Step 1: make sure that the technical aspects are correct
It is also important that you optimize your web pages so that they can
rank them as highly as possible. Here's what you can do:
Some errors on your website can keep search
engines away. Other errors can be the reason why your web pages aren't
ranked as well as they could be. Other errors can damage your previous
To make sure that all of your web pages get the best possible rankings,
check your website with the website
audit tool in SEOprofiler.
The website audit tool will show you the things that you have to change
to make sure that Google gets all of your web pages.
Step 2: make sure that your web pages will be listed
for the right keywords
Even if Google can index all of your web pages
correctly, you still have to ensure that Google
will show your web pages for the right keywords.
The Top 10 Optimizer in SEOprofiler helps you to show Google the
keywords for which you want to be found. Optimize as many pages of your
website for as many different keywords as possible.
The better you optimize your pages, the more likely it
is that you will get many targeted visitors through Google and other
search engines. If you haven't done it yet, test the SEOprofiler Smart
SEOprofiler now risk-free
contents - Visit
Search engine news and articles of the week
| New Google Shopping test may be increasing brand CPCs,
signaling move toward Google Marketplace
"Google is now offering searchers of a
retailer’s brand name the ability to click through to Google Shopping
results for specific categories. When the user clicks on one of these
categories, they’re taken to a Google Shopping results page showing
products within that category from the brand they searched for. [...]
Drawing users in to a Shopping results page as an alternative to using
the brand’s site to look through products feels like it’s going too far
in interfering with what is, for the most part, a navigational search
to get to the brand’s site."
Google drops local carousel for hotels, restaurants
& other local listings
"Google is dropping its horizontal Carousel
display of local search results in several categories: restaurants,
nightlife, entertainment and hotels. It’s being replaced by a 3-pack of
organic listings and some new secondary pages. [...]
The new 3-Pack will appear below the top AdWords results. The 3-Pack
results are not ads; they’re the top algorithmically ranked listings.
Users will then be able to click any of those three and land on a new
business profile page similar to what users might see or have seen in a
Knowledge Graph panel for the hotel or other local business."
Google Answers now with "show me how" links
"Google Answers is pretty controversial amongst
webmasters but Google has said time and time again, why they source
certain places and it does not substitute the web page itself. [...]
Tommy Sands shared a picture on Google+ of a query for [adwords
negative keywords] that shows the answer and a bold blue link with an
arrow that reads 'Show me how.' Clicking on that links takes you to the
Google AdWords web page FAQs.
I have not been able to replicate this behavior for any other query
outside of this AdWords example. I tried close to 25 different answer
related queries and nothing yet."
Close variants are
coming to Bing Ads phrase match (US only)
"We found that adding close variants to phrase
match improves click volume for our customers - upwards of 5% overall -
by better matching the searcher intent with advertisers.
The close variants feature is designed to help optimize for you and
simplify your keyword matching, ensuring that your ad shows when the
query varies only slightly from the keywords you have already selected.
This will be limited to the US market for now."
Google 'in the news'
box showing sponsored posts
"Google's In The News box which launched over a
month ago has been shown to have some weird content found within it but
sponsored post and content is something I have not seen reported yet.
Search engine newslets
The story is from VentureBeat, posted two days ago and is a 'Sponsored
Post.' Technically, not news, but paid for content. [...] This isn't
too good for relevancy."
now a pre-installed search engine in Firefox.
- Paid search spending increases nearly 18% in 2014.
- Bing Ads testing alerts that show how many visitors an advertiser’s
site has received.
- Bing Ads: new bulk edit functionality
for keywords, campaigns, ad groups, and ads.
- Type or speak “Hodor” to Google & get a Game Of Thrones
- Google’s French arm faces daily €1,000 fines over links to defamatory article.
- Google Glass
future clouded as some early believers lose faith.
SEOprofiler is a full
web-based SEO tool that offers everything you need to get high rankings
- automatic weekly website audits
- tools for keyword research and analysis
- competitive intelligence tools
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- link disinfection tool
- social media monitoring
- white-label reports (web-based and PDF)
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