| The Axandra newsletter archive - 16 March 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we try to find out whether the new Yahoo Site Match paid inclusion program can work for your web site or not. In the news: Yahoo finally dropped Google in European and South Pacific Yahoo versions, Yahoo co-founder Jerry Yang outlines the future of the company, further information about Microsoft's new search engine and more. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends. Best regards, |
| 1. Yahoo Site Match - Does it work for your web site? |
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As mentioned in one of our previous newsletter issues, Yahoo started a new paid inclusion program: Site Match. Does this program work for your site or is it better not to use Site Match for your web site?
What is Site Match?
Although webmasters pay for inclusion in the Yahoo index, results are still based on relevancy. Site Match listings appear on Yahoo, AltaVista, AlltheWeb and others. How much does it cost to use Site Match?
If you don't want to submit more than 1,000 URLs, then Yahoo charges an annual review fee, which breaks down as follows: In addition, subscribers pay a fixed cost-per-click for each customer lead that clicks on their listing. For most content categories, the cost-per-click is US$0.15, while selected categories are priced at US$0.30 per click. Example: If you submit 3 URLs, you'll have to pay US$107 per year. In addition, you have to pay at least US$0.15 everytime someone clicks on a link to your site in the results. Basically, this is the same system as the one that has been introduced by LookSmart.com some time ago. Does Site Match guarantee high rankings?
Must I use Site Match if I want to be listed on Yahoo?
No. Site Match only guarantees that your web site will be indexed faster and on a regular basis. It's also possible to get in the Yahoo index without paying.
According to Yahoo, "discovering and indexing all of the content on the internet for free is a cornerstone of [Yahoo's] mission to provide the highest quality search experience on the internet". What can I do to get in the Yahoo index without paying?
Yahoo Site Match is a good service if you must have your web pages indexed very fast and if search engines cannot find your web site through other means (for example incoming links). For small businesses, Site Match can be very expensive. These web sites can get better results by getting good incoming links and the free submission option. It's important to know that paying for Site Match won't guarantee high rankings in Yahoo. It's still important to make your web pages search engine ready. Further information about Yahoo's new search engine can be found here. |
| 2. Search engine news of the week |
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Google adds Korean AdWords service "Google expanded its AdWords paid search advertising platform into Korean, the 16th language for the program, the company said last week. [...] Google competes in South Korea with Yahoo's Overture Services [...] Overture launched in South Korea last April, boasting a 92 percent reach in the market."
"Microsoft chairman Bill Gates is set to challenge the dominance of Google with his own high-powered search engine, which has been in secret development for more than a year. [...] After long months of combing the web, and assisted by a large team of programers, the spider's work is nearing completion. Microsoft's search engine aims to provide a superior service by enabling users to personalise the service. It will replace Microsoft's current engine, underpinned by technology from Overture, owned by rival search operator Yahoo."
"Recall is a search engine at the Internet Archive that indexes the text of over 11 Billion pages. The archive has pages dating way back to 1996 through the present day."
"Internet portal Yahoo said [...] that it is launching a new service aimed at providing localized content to Web search users via its online map system."
"Yahoo has dumped Google's algorithmic search technology for its Australian and New Zealand portals in favor of an in-house search engine, Yahoo Search Technologies." Editor's note: Most European versions of Yahoo now also use Yahoo's own search engine instead of Google.
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| 3. Articles of the week |
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An interview with Yahoo co-founder Jerry Yang "Jerry Yang, a native of Taiwan who helped to create the world's largest Internet portal in 1994, outlined his vision for the future of his company." "Google rules the world of wisdom for now, but the next step, writes Joel Achenbach, is a knowledge source that thinks before it looks."
"The FBI has arrested a Dutch man in connection with a $2.8m stock fraud. Shamoon Rafiq, who has been living in New York City since October 2003, sold non-existent Google stock prior to the company's impending IPO." "What does search have the rest of online advertising doesn't? [...] Advertising that's simple, easy to use, easy to track, accountable, and can potentially reach 100 million Americans a month. That's why search is hot." "The Web is so full of useful info that no search engine can find it all. But a multitude of specialty sites deliver shopping advice, reference databases, leisure-time ideas, and more - fast."
"The online search and news world is plenty crowded these days. But a group of former Sun Microsystems and Netscape engineers have carved out a space where few other Internet-only companies have ventured: local news." |
| 4. Recommended resources |
| Are you dissatisfied with your rankings in Google, Yahoo and MSN Search?
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| 5. Previous articles |
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