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| The Axandra newsletter archive - 2 March 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're informing you about new ways to find the best search engine optimization keywords for your web site.
In the news: More information about Yahoo's new paid inclusion program and the new Yahoo search engine. Google doesn't want to separate contextual ads and a columnist thinks about social networks and search engines.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Why Jim didn't make profit with his Internet business - part 2 |
Two weeks ago we told you about Jim who didn't make profit with his Internet business because he used the wrong keywords. We gave you a list of popular keyword search engines that help you to find the right keywords for your web site.
This time we'd like to inform you about more unknown ways to find the right keywords for your site.
1. Google Sets
Google Sets is a tool that comes directly from the Google labs. It's not quite ready for prime time yet but for our needs it works very well.
Just go to the Google Sets page, enter some words, press the Small Set button and Google will tell you similar words that people searched for.
For instance, enter the three words Moon, Earth and Mars. When you press the Small Sets button, Google will tell you Venus, Mercury, Jupiter, Saturn, Neptune, Uranus, Pluto and Sun.
When you press the Large Set button, then you'll get even more results, for example "Extraterrestrial Life", "Hubble Telescope" and "Stars".
2. Search engine suggestions
When you search for a keyword in some major search engines, then you'll be often prompted to refine your search.
For example, go to AltaVista and search for "furniture". AltaVista will return the usual top 10 results, some sponsored sites - and - a list of keywords and key phrases that narrow your search. In this case, "bedroom furniture", "living room", "sofas", and more.
Try your favorite keywords and see if AltaVista can get up with some new ideas for you.
Other search engines have similar features, for instance Teoma and MSN Search.
3. 7Search
The pay per click search engine 7Search offers a nice keyword suggestion tool that tells you the number of searches for the keywords and the corresponding maximum bids.
4. Guidebeam
The site Guidebeam.com is a bit of a "sleeper" among search engine optimizers. It often presents you a large list of very good keyword suggestions.
If you try our example keyword "furniture", then you'll get no less than 110 keyword suggestions.
Actually, Guidebeam was developed to help non-technical users to formulate a more precise description of their information need. You can use it to improve your business.
Targeting the right keywords is very important if you want to get a positive return on investment (ROI) from your search engine optimization activities. If you need more information about how to turn web site visitors into a buyers read this article.
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| 2. Search engine news of the week |
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Yahoo starts paid inclusion program
"Yahoo said today it would offer to let advertisers pay to have their Web pages crawled for inclusion in its search index.
Through the paid inclusion program, Site Match, advertisers can submit their Web pages to Yahoo by an XML feed to be crawled by Yahoo's algorithmic search engine. Results are based on relevancy. [...]
Overture will offer programs for large and small advertisers. Large advertisers submitting more than 1,000 URLs for inclusion pay a fixed cost-per-click fee up to $1; smaller advertisers pay a CPC fee in addition to an annual fee. For most categories, Overture said, the CPC is 15 cents, with some popular categories as high as 30 cents.
Site Match listings will appear in search results on Yahoo's page, in addition to its search partners, including Microsoft's MSN. "
Editors note: You can read the official Site Match FAQ here.
Yahoo crawls deep into the Web
"Yahoo on Tuesday will begin a systematic effort to draw more content into its searchable database of Web documents, its latest bid to win Web surfers from search rival Google."
Google: No plans to separate search, contextual bidding
"Despite research that as many as four out of five marketers find contextual listings convert at a lower rate than search, Google told an audience at Search Engine Strategies yesterday that it had no plans to separate the bidding. "
Semel toys with an ad-free Yahoo
"Yahoo, whose fortunes depend on selling online advertising, could someday offer versions without ads, CEO Terry Semel said [...]
As those subscription members grow, we should consider some subscription businesses that can be ad-free."
Pay-Per-Click Debuts on SuperPages.com
"A redesigned version of telco giant Verizon's online yellow pages, SuperPages.com, went live Monday, featuring for the first time its own pay-per-click advertisers at the top of each page. [...] The new pay-per-click listings are the fruit of a partnership with paid search provider FindWhat.com."
Google News Alerts now available in more languages
Google News Alerts is a service that informs you by email when news articles appear online that match the topics you specify. This service is now also available in French, German, Italian and Spanish.
Overture expands to Scandinavia
In an email message to its customers Overture announced that it is about to extend its European network to Sweden, Denmark, Norway and Finland.
Microsoft commercial-search chief departs
"The Microsoft executive charged with building a paid-search technology to compete with Yahoo and Google has quietly left the company after less than four months on the job [...]
Microsoft has also said that it plans to build its own advertising-bidding system for sponsored search listings to replace its paid-search partner Overture."
Search engine newslets
- ZapMeta is a new and fast META search engine that seems to provide good results.
- Google announced toolbar versions in Dutch, Korean and Chinese.
- Search engine Mamma.com announced profitable fourth quarter.
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Patents raise stakes in search wars
"Web companies are quietly amassing arsenals of search patents, as they prepare for a high-stakes war over the profitable technology that could one day control how most people get information. [...]
It's hard to judge who's ahead in the contest, given the uncertainties of patent law. The search-engine business has already seen some wide-ranging patent claims sputter."
Google gurus join Forbes billionaire club
"The founders of Web engine Google and "Harry Potter" author J.K. Rowling have made Forbes magazine's list of world billionaires in a year where booming stock markets fattened the bankrolls of the rich. [...]
And with Google becoming the Internet search engine of choice among the tech savvy, company founders Sergey Brin and Larry Page also saw their fortunes reach $1 billion apiece."
Can Social Networks Lead to Better Search?
"Eurekster will be trying to track user's online traffic patterns to help establish trends in where they search, how long they visit a particular site, and even what their friends do online. Sound a little scary?
Well, the truth is that it might be, and those concerned with online privacy will likely be vocal as this new movement in search engine technology moves forward."
Yahoo keeping close tabs on social networking-CEO
"Yahoo [...] is keeping a close eye on the social networking space pioneered by start-ups such as Friendster [...]
'At this moment in time, it's exciting, it's interesting, it's viral,' said CEO Terry Semel. [...] 'We haven't seen any business models around it yet. It's an area we watch very closely.'"
Google co-founder bugged by IPO speculation
"Google co-founder Larry Page said [...] that he and other company executives have made no statements about an initial public offering and said he was 'dismayed' by the amount of conjecture reported as fact."
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| Optimize your web pages for the latest search engine changes
"We have increased our link popularity, search engine rankings and traffic to levels we never thought possible."
We knew that ARELIS was great for managing linking campaigns but we had bigger plans for your already fantastic software.
With ARELIS we are able to manage our entire website without a server-side database or programming knowledge.
The best part for us is that ARELIS produces plain html pages that the search engine spiders LOVE.
In just a short time we have increased our link popularity, search engine rankings and traffic to levels we never thought possible. Thanks for making this webmaster's life a lot easier!"
Dan Bowen, TopDesignFirms.com
"Thanks to ARELIS our on line business has grown by over 300%"
"Thanks to ARELIS our on line business has grown by over 300% 'in a matter of days'. We have been able to group together a total of 2,000 external web sites and introduce them in to our new ARELIS powered directory.
The Screen-Scenes Experience web site has grown with the help of ARELIS. One of the best investments we have ever made and better still, ARELIS assures a secure future communication with other webmasters and site owners allowing us to grow in the future marketing sector of our business. Minimum input and Maximum results."
David A Elliott, The Screen-Scenes Experience
Get your site mentioned in this newsletter
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
Tip: Active webmasters directory
Find affordable web hosting companies, get a bonus when you sign up on a pay per click search engine and more on the active webmasters directory.
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