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| The Axandra newsletter archive - 17 February 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at an important factor of web page optimization.
In the news: Yahoo sends out its new crawler robot, Lycos gets out of the search business and MSN bans popup windows.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: Why Jim didn't make profit with his Internet business |
Last week, a customer wrote us to ask why his web site wouldn't sell. Normally, we cannot give specific advice because we wouldn't have time to improve our software programs then. In this case, we made an exception because Jim's web site was fascinating.
Jim seemed to make everything right. His web site had proper HTML code, it had a lot of contents and it didn't use frames or dynamically created web pages. Jim told us that he had carefully avoided the 19 common mistakes we outlined here.
He also told us that he had optimized his web site with IBP's Top 10 Ranking Optimizer, and that he had top 10 rankings for his most important keyword on several search engines. If that wasn't enough, what was he missing?
Finally, after exchanging some email messages with him, it suddenly hit us: Jim used the wrong keywords. Of course, he had put keywords in the web page title and several times in the body text according to IBP's advice for his most important keyword. Still, he was missing something: the keyword he used was not used by his potential customers in the search engines.
How did we find out about this? We simply used Overture's search term suggestion tool. We found out that his keyword was only searched for 3 times in the whole month. Out of these 3 searches, only some went to his web site - too few to make some sales.
So how do you find the right keywords or key phrases for your business?
To find keywords and phrases that people actually search for in the search engines, you can use so-called keyword search engines. The most popular ones are:
These tools help you to get an idea of the popularity of a keyword. Only if people use your keyword in web searches, it makes sense to optimize your web site for it.
There are also some other factors you should consider when choosing keywords for your web site. We've outlined these factors in a previous issue of our newsletter.
Next week, we'll tell you other, not so well-known ways to find the right keywords for your web site.
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| 2. Search engine news of the week |
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Yahoo starts to index the web with its own crawler
Yahoo has begun to crawl the Internet with a new indexing robot. The new robot, called "Yahoo! Slurp", seems to be a slightly changed version of Inktomi's crawler.
It also seems that Yahoo is going to build a "cached web site database" similar to Google's feature.
MSN bans pop-ups on global sites
"Microsoft is to phase out pop-up and pop-under web adverts on most of its global MSN websites by the summer. Results of research showed the company what most web users knew already - that they do not like them."
Vivisimo to organize eBay search results
"Vivisimo Inc., developer of a well-regarded Internet search technology that clusters results into categories in seconds, has found another messy corner of the Web to organize: the product listings on eBay."
Lycos restructures, cuts U.S. staff
"Web portal Lycos laid off about 20 percent of its U.S. staff Wednesday, as it restructured its business. [...] Lycos will transition from a generic portal business to a tight network of interconnected vertical sites focused on personal connections."
Google spurns RSS for rising blog format
"Google's Blogger service is bypassing Really Simple Syndication in favor of an alternative technology, a move that has sparked more discord in a bitter dispute over Web log syndication formats."
Search engine newslets
- Canadian all-business search engine Reveal debuts.
- One of tha largest Internet portals in Taiwan, Yahoo!Kimo, plans to roll out Overture's pay per click search engine this year.
- Google adds Chinese AdWords service.
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Has paid search peaked?
"Paid search ad spending growth peaked in 2003, but it will exceed one-third of all online ad spending next year. [...] Search engine optimization is just as important as paying for position, especially as the cost of keywords rises."
Search for tomorrow
"We wanted answers, and Google really clicked. What's next?"
The Google IPO may usher in bubble II
"But the hype, silliness, and rumored $15 billion-plus market cap of the company's impending IPO beckons. Is Google's search good? Yes. Is the company worth tens of billions? No."
Ocean activists: Google sinks free speech
"Online search engine leader Google has banned the ads of an environmental group protesting a major cruise line's sewage treatment methods, casting a spotlight on the policies - and power - of the popular Web site’s lucrative marketing program."
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"My site has gone from launch to the top in just three weeks!"
"By using ARELIS to search out and contact other webmasters, my site has gone from launch to the top in just three weeks! Search www.Google.com for the following
Doctor Hosting (#1 of 900,000)
Compare Domain Hosting (#5 of 1,600,00)
Success Host (#2 of 4,200,000)
www.bulletproof-web-hosting.com was released on January 9/2004 - and I can't wait for Google to find the rest of my link partners! Many thanks for sharing this time-saving tool!"
Douglas Lampi, www.bulletproof-web-hosting.com
"Traffic to our website has been increased over 400%"
"We started our website in April 2003. We tried really hard to build-up traffic and started to exchange links manually.
This was basically a full time job!
A few months later we discovered ARELIS and gave it a try.
Once we had it set-up, link exchanges became a much much easier task.
We only spent a few minutes a day instead of hours and very quickly built-up a nice pool of relevant links.
Since then, our Google page rank went up from 0/10 to 5/10 and the traffic to our website has been increased over 400%. Thanks Axandra.com, we could not have done it that fast without you!"
Patrick DuBois, www.vancouverbnb.com
Get your site mentioned in this newsletter
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
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