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| The Axandra newsletter archive - 3 February 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're telling you how to maximize your linking success.
In the news: Google CEO Eric Schmidt says that an IPO is not on his agenda, and a small startup search engine can give us an idea of what Google plans with its new social network Orkut. Microsoft releases a beta version of its new search site and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. How to maximize your linking success |
As the developers of the standard program for link building,
ARELIS, it's only natural that we have often given you tips for improving the link popularity of your web site and building strong relationships with other sites to drive targeted visitors to your site.
In case you've missed some issues of this newsletter, you can find the linking tips here:
Nevertheless, we still see many webmasters do it wrong when trying to improve the link popularity of their web site. There are two common mistakes:
1. The link text should contain your keyword
If your web site doesn't come up in the top 10 rankings for your most important keyword, chances are that other sites link to you the wrong way.
For example, if most links to your site are created this way
<a href="http://www.your-site.com">This is a great site! Click here!</a>
then you will not get high search engine rankings for your most important keyword unless your keyword is "great", "site", "click" or "here".
If your most important keyword or key phrase is "office furniture", then other sites should link to you this way:
<a href="http://www.your-site.com">Office furniture - click here!</a>
2. Ask everyone to link to the same URL
It's important that you tell people to link to the same page of your web site. Always use the same variation of your web site URL.
For example, search engines see URLs such as
- http://www.your-site.com
- http://your-site.com
- http://www.your-site.com/index.htm
as different URLs although they all lead to the same page. If you want to get high link popularity for a specific keyword, then pick one of those URLs and stay with it.
It makes sense to give others detailed instructions of how to link to your site. In your link request email message, you could write:
Please use the following HTML snippet to link to my site:
<a href="http://www.green-apples.com/green.htm">Green apples, red apples</a>
You can find many more tips on improving the link popularity of your web site in our free link popularity eBook.
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| 2. Search engine news of the week |
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Google CEO Eric Schmidt: "An IPO is not on my agenda right now."
"The Times has learnt that Google's management, headed by Eric Schmidt, the chairman and chief executive, has grown wary about the timing of a float because market conditions are not right. [...]
[Google CEO Eric Schmidt] told business leaders gathered at the private meetings that Google had no urgent need to tap the stock market for capital because the company's cash position was extremely strong. However, in a surprise move, the Google chief added: 'An IPO is not on my agenda right now.'"
Google faces trademark suit
"The Internet search engine Google and several other Web companies are being sued in federal court by a window fixtures company over trademark infringement.
The suit, filed by American Blind and Wallpaper Factory in U.S. District Court in Manhattan, contends that Google sells key words [...] to the window company's competitors and manipulates the search engine's results when people search for American Blind to bring up ads from those competitors."
Microsoft beta tests its new search engine
Ask Jeeves makes its first profit
"The US firm made a global operating profit of $22m (£12m) in 2003, compared to a loss of $5.4m in 2002. [...]
The company, which has an autonomous UK operation, is the world's second most popular internet search engine, but still far behind market leader Google.
Study shows web searches getting more complex
"More users are conducting Internet searches with multiple words, according to a study released yesterday. OneStat.com, a Web analytics firm in Amsterdam, the Netherlands, found that two- and three-word searches are the norm for Web searchers."
Search engine newslets
- BlowSearch is a new meta search engine.
- Search engine Gigablast adds a new feature that generates related concepts for your query.
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Search engine puts friends on the job
"The tool, also called Eurekster, refines searches and calls up results based on what friends and contacts in customers' online 'social networks' have previously shown interest in."
Editors note: Maybe Google has similar plans with its new social network project Orkut.
Google protests give web site an audience
"No doubt about it: the search site looks an awful lot like Google, with its spare design and brightly colored letters. But the name is Booble, and it is a search engine for sex sites."
The coming search wars
"At the World Economic Forum in Switzerland last week, Microsoft, the software heavyweight, and Google, the scrappy Internet search company, eyed each other like wary prizefighters entering the ring."
The year of Yahootomi - part 2
"But the search engine I prefer most myself is the relatively new kid on the block: Teoma. With its 'hubs and authorities' influence, Teoma can even show Google a thing or two about linkage based algorithms.
And as it's the feeder of algorithmic results for Ask Jeeves, there's a decent trickle of traffic to be found over there (especially Jeeves UK site)."
Google - pilot your own web
"This PR babble can get a bit thick. [...] When I did the search in the Summer of 2003, the candidate for the mayorship of Toronto didn’t have the top relevance ranking on her own search results. That went to a [spam] website entitled 'Barbara Hall Mayor? Barbara Hall Toronto Barbara'. It received a PageRank of 4/10, compared to 1/10 for Hall’s official site."
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"IBP is straight forward and does an excellent job!"
"IBP is great, I've tried the other products but never really "got into" them because I did not like their interfaces. Their flow made work more difficult. IBP is straight forward and does an excellent job! I went from 0 to #1 in a week and a half with the changes the software recommended to our page.
Google keyword: 'gospel video', Rank: #1, Google Keyword: 'gospel videos', Rank: # 3"
Admin, www.gospelvideoexpress.com
Get your site mentioned in this newsletter
Just send us some words about your successes with IBP or ARELIS and you might get featured in this newsletter along with your web site address.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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