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| The Axandra newsletter archive - 25 November 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're continuing our series on how to get your web site listed in Internet directories and we're taking a look at Google's current strange results for some keywords.
In the news: AOL buys a search engine, Microsoft continues to work on its own search tool, Overture releases an ad tracking tool, investors talk about Google's IPO and more.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Why your web site might not get listed in Internet directories such as Yahoo, part 2 of 2 |
| Last week, we told you three reasons why your web site might not get listed in Internet directories.
Here are further reasons:
4. Your web site uses uncommon plug-ins.
If your web site is password protected or requires some kind of plug-in, directory editors will probably not list your site at all.
Your site should not contain the latest technology that makes it potentially inaccessible to even a minority of your users. This can include excessive use of JavaScript, Java applets, Flash movies, Shockwave and other web elements that require some form of plug-in download. You don't know which operating system and browsers the directory editor will use when looking at your site.
5. Your web site isn't popular.
Some editors look at the Alexa rank first to decide whether it's worth looking at your site or not (although this doesn't make sense because either your site has exciting content worth linking to or not). Directories don't like to add the 536th site about "home based business opportunities".
Your site must be original and popular. It's a bit like the hen-egg problem. Your site should be popular but actually, you submit your site to directories so that it becomes popular. We recommend using the software program ARELIS to get more sites linking to your site.
6. You haven't published your post address.
It really helps if your site has a real address/phone/fax/email address attached to it. It also helps if you provide a contact name. Publish your street address and not a postbox address. Directories don't want to list fly-by-night companies.
7. Watch out for 19 additional mistakes.
Next week, we'll answer the frequently asked question about the best time to re-submit your web site to directories if you didn't get accepted in the first place.
If you want to submit your web site to search engines, directories and even special industry-specific sites, we recommend using the software program IBP 3.
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| 2. Search engine news of the week |
What happened to some of the Google results?
You've probably noticed that Google is displaying very questionable results for some search terms and that some rankings on Google are strange at the moment.
Google has recently had many problems with spammers that diluted the quality of the index (see article "Are eBay affiliates spamming Google with your keywords").
It seems that Google made some changes in its ranking algorithms in an attempt to stop the spammers and that an index rebuild is on the way.
Unfortunately, it appears that in some cases the spammy pages are still there and in other cases the non-spammy pages have been accidentally removed. Some Google results are quite unusual at the moment.
We think that Google will continue to fine-tune its ranking algorithms until the spammers are out. At the moment, the only thing we all can do is to wait until Google gets back to its known quality for all search terms.
Lycos adds Google AdWords
In an email message to its advertisers, search engine Lycos.com announced that it started displaying Google AdWords results on their key search properties including Lycos.com, HotBot, SideSearch and Terra.com.
The listings of Lycos' own pay per click program InSite AdBuyer are displayed in the same positions as before.
AOL reels in search engine Singingfish
"America Online plans to announce Wednesday that it will acquire audio-video search company Singingfish for an undisclosed cash sum.
That adds another twist to a business segment - online search - that has been particularly active in recent months."
Overture unveils ad-tracking system
"The Yahoo-owned commercial search provider [...] introduced the 'marketing console,' Web-based software that lets advertisers measure the performance of their online marketing campaigns, including paid search, online ad banners and e-mail promotions that are delivered by third parties. [...]
The company will sell monthly subscriptions to the service. The system will cost marketers about $150 a month to track up to 40,000 ads in various channels, or about $250 a month for more than 100,000 different types of ads. "
Microsoft aims for search on its own terms
"The Redmond, Wash., software giant is experimenting with different search technologies that will, among other tasks, conduct Google-like searches on an individual's hard drive or categorize query results in different ways intended to make the data easier to digest."
Search engine newslets
- Yahoo buys Chinese software firm and is back in adult ad business.
- BellSouth, LookSmart offer search ads.
- PPC search engine Kanoodle appoints Chief Information Officer.
- Open Directory Project might reach 4 million listings this weekend.
- LookSmart launches web's largest full text article search.
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As Google grows, critics emerge
"Do you hate Google yet? At first glance, the question seems absurd. What's to hate about an Internet site where you can go and find out about practically anything, free of charge?
Less than a decade ago, you could have said the same of Microsoft Corp.
You remember AltaVista -- barely. It was the Google of the late 1990s, acclaimed as the world's best search service. But the tech-heads dropped AltaVista for Google and brought the rest of the world along with them. If Google makes them mad enough, it could happen again."
Can Google grow up?
"Google is one of the best things to happen to the Net. So will its IPO, expected this spring, be a must-buy? A look inside reveals a talented company facing trouble.
'Google has a lot of momentum, but its current position is probably not defensible,' says an investor."
Reinventing Google
A Fortune interview with Google founder Sergey Brin sheds light on a new CEO, market pressures and more.
Will Google be giggling?
"At the end of the day the graybeards who are advising Google will say, 'Look, this is no time to be fooling around. We take the money, we set up an orderly process for establishing liquidity in the stock price, and we carry on.'
After all, if Google conducts an auction and the price proceeds to plummet, investors will blame Google, not its bankers. "
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"Thanks to ARELIS for the help it gave us in achieving this outstanding placing!"
"My site, www.string.it in September 2003 was almost impossible to find (and we had been online for a couple of years before!). The best way to get listed in the top ten was to search for a copied-and-pasted sentence from our home page because using meaningful keyword we were invisible.
In October 2003 we used ARELIS to build some links, we discovered where the competitors placed their listings in directories and specialized sites. We provide automatic nesting software and supply chain management tools for nesting and cutting; search for "nesting solutions" on Google now: we are the number one, and a lot of other interesting keywords take us in the top ten too!
Thanks to ARELIS for the help it gave us in achieving this outstanding placing!"
Luca Vignando, www.string.it
If you haven't tested ARELIS yet, download the free trial version now.
Get your site mentioned in front of 30,000+ subscribers
We want to hear from you about your successes with IBP or ARELIS. Just write us 2-3 sentences and you might get featured in this newsletter along with your web site address.
Which Internet directories are important to your web site?
Download the top-rated web site promotion tool IBP and you'll get a full list of all Internet directories that are important to your web site.
IBP helps you to quickly submit your web site to Internet directories, search engines and special interest web sites. In addition, it helps you to optimize your web site for top 10 search engine rankings and it allows you to check your results.
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