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| The Axandra newsletter archive - 18 November 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're telling you why Yahoo or DMOZ.org might refuse your web site and what you can do about it.
In the news: Microsoft denies talks with Google, closes in on web search domination, Google customers rage about the latest AdWords change and further information about the effect of Flash elements on your web site.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Why your web site might not get listed in Internet directories such as Yahoo, part 1 of 2 |
| It can be very expensive if you pay a non-refundable fee to the directory only to get rejected. There can be a variety of reasons why Internet directories won't accept your listing. The most important ones are:
1. You didn't submit to the right category.
Directories are very choosy. Make sure you completely follow each directory's guidelines, for example on Yahoo, if you have a UK-based site, make sure you submit to the appropriate regional category of the directory.
2. Your web site has no real content.
Do not submit your web site to directories unless it has substantial content on a particular subject. This means that you should not submit special keyword-stuffed pages you have created for the search engines, or web pages that contain only affiliate links.
Ask yourself honestly if the web page you want to submit will actually hold a visitor's attention for at least 2 minutes.
3. Your web site doesn't have a professional look.
Directories are looking for professional designed sites as every site in the directory reflects the quality of the whole directory. Sites that have "blinking text" and clip art images scream "amateur design", especially on a site's home page. Many directory editors won't navigate a site further than the home page when they see any indication of a poorly designed site.
Test your web site with other web browser applications than Microsoft's Internet Explorer. At least, use one of the Mozilla/Firebird/Netscape browsers to see how they render your web site. Don't assume editors use Windows computers and the latest versions of the browsers.
Keep the loading time of your home page to the minimum. Almost all editors of popular directors have a backlog of sites to look at. Your site has only a few seconds until most editors decide whether to take a deeper look at your web site or to move on.
In addition, your site should be easy navigable. Directory editors don't have time to find out how your site works.
Use a spell checker to find spelling mistakes or have a professional proof-reading service check your web site.
Web sites are often rejected because they contain broken links or a broken graphic link. Any broken link is reason enough for a site to be rejected because it shows that the web site is not managed in a professional way.
Next week, we'll give you further reasons why your web site might not get listed in Internet directories such as Yahoo.
We recommend using IBP 3 to submit your web site to search engines, directories and even special interest sites.
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| 2. Search engine news of the week |
Microsoft denies merger talks with Google
"Microsoft has not had merger discussions with Internet search engine Google, as was widely reported, Microsoft chairman Bill Gates says.
'We've never been in any talks with Google about any acquisition thing in any way, shape or form.'"
Microsoft closes in on web search domination
"Software giant admits 'investing heavily' in web search as an important and potentially lucrative market [...] On the information side of the house, there's no question that search is the cornerstone of our strategy."
Yahoo! moves to block pop-ups
"Yahoo! on Wednesday started testing a tool for blocking pop-ups for its Companion Toolbar, a downloadable plug-in that allows people to search the web directly from the browser."
Google acquires Sprinks - consequences for advertisers
Sprinks announced the following to its advertisers: "From November 29th 2003, please note that Sprinks will discontinue its service, which means that your advertisements will stop being distributed. You will also not have any access to the system."
Customers rage at Google tweak
"In a rare sign of trouble for the booming search marketing business, Google is fending off complaints from angry customers who say recent changes to the company's advertising program are costing them sales."
Search engine newslets
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Why Microsoft could be interested in Google
"Microsoft [...] wants Google for one reason, namely, to strip it naked and to castrate it. Microsoft wants to put an end to people being able to use the power of Google, especially as to the way that we all can use Google as a tool which makes the Internet particularly useful in helping us all to get through our days without depending on Microsoft."
Growth in Google's main revenue engine seen slowing
"Google [...] may already have experienced its most explosive growth, according to analysts who track Web advertising."
New survey results: 80% of consumers hate Flash intros
We mentioned it before in our newsletter: it's hard to get good search engine rankings if your web site uses many Flash elements. Here's another good reason to use as little Flash elements as possible on your web site. Most web surfer's don't like it:
"Don't fool yourself into thinking it's slow Internet connections that causes people to hate Flash. In fact, the respondents who had cable or DSL disliked the Flash intro by more than 80%.
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How to get top 10 rankings for your web site
Top 10 search engine rankings help your web site to get more visitors, more customers and more sales. To get high search engine rankings, you must do the following:
- Optimize your web pages so that they can get high search engine rankings.
- Submit your web site to all important search engines and Internet directories.
- Track the results.
The web site promotion tool IBP makes it easy for you to get high search engine rankings. It helps you to optimize your pages with the unique Top 10 Optimizer, it submits your web site to all important search engines and Internet directories and it tracks the results.
Try the next-generation web site promotion tool now.
* Special articles for your web site success
Our newsletter archive contains many useful articles that help you to get more out of your web site, for example:
- How to make your web site more effective
- The importance of robots.txt
- The Google search engine resource page
- 10 ways to link popularity
- How link popularity can help your rankings
- 19 common mistakes that prevent your Web site from getting top rankings on search engines
Get your site mentioned in front of 30,000+ subscribers
We want to hear from you about your successes with ARELIS or IBP. Just drop us some lines and you might get featured in this newsletter along with your web site address.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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