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| The Axandra newsletter archive - 4 November 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're telling you how to get listed in Internet directories. In the news: Yahoo! Europe switched from Espotting to Overture, Google tried to purchase Friendster and Microsoft was spurned by Google.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: How to get listed in Internet directories |
| As explained in our last newsletter issue, a good listing in Internet directories can bring your web site a lot of traffic and it will increase the link popularity of your web site.
In general, to get your web site indexed in a directory, you have to submit your site to a particular category. In addition, you have to submit a description of your site. An editor will review your site and then accept or reject your site according to its quality.
Sometimes it's harder to get indexed in Internet directories than to get listed in search engines. There can be a variety of reasons why Internet directories won't list your web site.
If you follow our tips below, it's more likely that your web site will be listed in Internet directories. This will improve your search engine rankings and it will bring more visitors to your site.
The most important tip is: submit your web site to the right category and follow the directory's guidelines carefully.
Most directories are very specific. They list only web sites that fit their topic or world region. Even the major general directories are very picky, for example if you have a UK-based site, make sure it's in the appropriate regional category of the directory.
If you submit to Yahoo and your site is commercial, you must submit to the "Business and Economy" category. If you submit to the Open Directory Project (dmoz.org), you must follow these rules: If your site isn't written in English, you must choose the World category, if you have an adult site, you must choose the Adult category, if your site has regional information, take the Regional section.
So before submitting your web site to a directory, read the directory's submit guidelines carefully. Here are the addresses of the major directories and where you can find their guideline pages:
Further directories for the specific topic of your web site can be found at "directory of directory" sites, for example searchenginecolossus.com and beaucoup.com.
Submitting to general directories and industry-specific directories can improve the link popularity score of your web site and so it can improve your search engine rankings.
If you use IBP 3.0 to submit your web site to search enginesand Internet directories, then you already have all important general directories and industry-specific directories at your fingertips.
Next week, we'll tell you how to get your web site description accepted by the Internet directory editors.
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| 2. Search engine news of the week |
Overture results now appear on Yahoo! Europe
In an email message to its advertisers, Overture announced that its results will now appear on Yahoo! Europe.
Overture's search network now includes leading leading European portals like MSN, AOL Europe, Wanadoo, Lycos, AltaVista and Tiscali.
Yahoo's branches in Germany, UK, France, France, Italy and Spain previously used PPC results from Espotting.
Microsoft has eyes on Google
"According to company executives, Microsoft - desperate to capture a slice of the popular search business - approached Google within the past two months to discuss options, including the possibility of a takeover. [...]
Though seemingly spurned, Microsoft may still be interested in pursuing Google at a later date, according to an inside source."
Microsoft to improve own search offering
"Microsoft is changing its search strategy, by improving its own algorithmic Web search service and pulling out of the directory search business.
Microsoft is enhancing its Web crawler search service to compete with the likes of Google, Ask Jeeves and Yahoo-owned sites such as Inktomi and Altavista, Robin Kellett, search business manager of MSN Search U.K. said Monday."
Friendster spurns Google
"Search-engine giant Google recently made a $30 million offer to buy Friendster, the hot Sunnyvale online dating site that lets users meet and date friends of their friends.
Friendster spurned the proposal, choosing instead to accept $13 million in fresh investments from venture capital firms, according to two VC insiders familiar with the events."
Search engine newslets
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* Are eBay affiliates spamming Google with your words?
"The Affiliate used the auction descriptions to populate his pages with relevant content and boost his Google rankings. The automated process he used harvested auction descriptions from eBay to fill his Web pages with terms and content to attract Google's spiders.
Then, using [...] techniques not allowed by Google - he used this premium search-engine placement to redirect Google traffic to eBay search results pages using his affiliate links, making it a potentially lucrative operation. [...]
But giving free API access (and free rein) to Affiliate spammers is a questionable move, and seems like a free license to abuse Google's policies."
Ask Jeeves scraps it out with search engine giants
"Once given up for dead, Ask Jeeves finds a spot in the highly competitive search market."
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Submit your web site quickly and easily to all important Internet directories
A good listing in all important Internet directories will bring visitors to your web site and it will improve the link popularity of your site.
If you use our web site promotion software tool IBP to submit your web site to Internet directories, your web site will soon benefit from higher link popularity and more visitors.
IBP lists all important Internet directories, search engines and special interest sites. In addition, IBP fills out the submission forms for you. You just have to select the best category and click the "Submit" button.
IBP is the next generation web site promotion tool that optimizes your web pages for top 10 search engine rankings, automatically submits your web site to search engines, helps you to submit your web site to Internet directories and special interest sites quickly and easily and tracks the results.
Click here to learn more about IBP so that you get the maximum out of your web site.
More top ratings for Internet Business Promoter (IBP)
Internet Business Promoter has received just another 5 out of 5 rating from a software site. This time, IBP has received the maximum 5 out 5 five rating from BrotherSoft.com. In addition, IBP was selected as an Editor's Pick program:
"Our review staff gave this product a Pick Award because it is easy to use, it has a professional-looking interface and it is excellent compared to other programs in this section."
If you haven't done it yet, you can download IBP here.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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