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| The Axandra newsletter archive - 28 October 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're telling you why you should care about Internet directories. In the news: Google buys PPC search engine Sprinks, changes its terms and conditions and reveals more information about the planned IPO.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: What is a directory and why should you care? |
| Have you ever wondered what the difference is between search engines and directories? If you don’t know the difference, then your site may be excluded from major sources of web traffic.
If your site is listed in Internet directories, then it can also have a higher ranking on search engines, for example Google prefers web sites that are listed in the Open Directory Project (dmoz.org).
If your web site is listed in industry specific and regional directories, then it can gain a higher link popularity score which can improve your rankings on other search engines. In addition, directories bring targeted traffic to your web site.
So what is the difference between search engines and directories?
- Search engines use software programs to index your web pages, often called robots or spiders. They are programmed to constantly crawl the web in search of new or updated pages. They will go from one page to another until they have visited every web site on the Internet.
Every search engine employs different criteria to determine if your web site should be indexed and how well your site should be ranked. The most popular search engines today are Google, AltaVista and AllTheWeb.
- Internet directories don't use software programs. They are compiled by humans who organize web sites by subject into categories. If you submit your web site to an Internet directory, your web site will be visited by real people who can decide whether they include your web site or not. The most popular directories are Yahoo and Open Directory Project.
If someone searches on a search engine site, the query must match the words on your web page. If someone searches on a directory site, the query must match the words in the description of your web site in the directory.
A listing in all important Internet directories will have a very positive effect on your web site. If you want best results for your site, you should make sure that your site is listed in all relevant Internet directories.
Next week, we'll tell you how to get listed in Internet directories and which errors you should avoid when submitting to search engines. We'll also tell you where to find the most important directories that are relevant to your web site.
We recommend using IBP 3 to submit your web site to search engines and directories.
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| 2. Search engine news of the week |
Google buys Sprinks, inks About.com partnership
"Google bought paid-listings provider Sprinks from Primedia Friday and signed a deal to provide keyword advertising on About.com.
The acquisition leaves in doubt Sprinks' future as a paid- listings provider. A Google spokesman said the company is 'still working through all of the details' and could not say whether the Sprinks distribution network would survive. A Primedia representative declined to make Sprinks executives available for comment."
* Banking on Google
"It's been the Holy Grail of the stock markets for more than a year -- the quest to discover when, just when, search-engine king Google would finally go public. [...]
The company contacted more than a dozen investment banks earlier this month about possibly selling shares to the public. [...]
The sheer size of the deal makes it likely that Google will choose an investment bank-led transaction, rather than selling shares directly to the public online (via an online auction)"
On a related note:
"Google rhymes with bubble"
"But will the fact that Google can be sold for those kinds of valuations justify the prices people are paying for eBay and Yahoo, or will it simply call attention to how absurd they are? That remains to be seen."
Google introduces new "define" search command
Google introduced a new search command that allows you to find definitions for a special term. If you preface your search with "define" then Google will try to deliver a definition of the search term in the search results.
Ah-ha.com increases minimum bid
In an email message to its advertisers, pay per click search engine Ah-ha.com announced a minimum bid of $0.03 per click as of December 1st, 2003.
Search engine newslets
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Google swaps anoraks for suits
"Down at the Googleplex, the web search company's kookily named headquarters in Silicon Valley, things are getting serious all of a sudden.
The casually dressed, nerdy but enthusiastic employees will have to get used to a stream of soberly dressed "suits" marching past the giant multicoloured exercise balls and the lava lamps, past the kitchen dispensing breakfast cereals and smoothies and past the systems engineers playing roller hockey in the car park."
Sharpen your search
"All search engines are not equal. Knowing where and how to make your queries can help you avoid ads and get exactly the information you want - fast."
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How to submit your web site to all important directories
Submitting your web site Internet directories is an important part of a successful Internet marketing campaign.
If you submit your web site to all important Internet directories, then you'll get traffic from these directories as well as improved link popularity for your web site.
Unfortunately, submitting your web site to all important directories can be a very time consumptive task. Fortunately, there's a quicker way to submit your site to Internet directories and special interest sites.
When you submit your web site with our web site promotion tool Internet Business Promoter (IBP), then you only have to click a few buttons to submit your site.
IBP fills out the submission form for you. You just select the best category for your site and click the "Submit" button. It's easy and quick.
The tools you need for the success of your web site
In addition, IBP offers a powerful search engine submission feature that automatically submits your web site to all important search engines.
And it doesn't stop there: IBP offers you 7 professional web site promotion tools that help you to get more out of your web site:
Find out how to get top 10 rankings on Google and other major search engines.
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The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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