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| The Axandra newsletter archive - 21 October 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're telling you how to improve the relevancy of your web pages with a simple trick. In the news: a French court fined Google for trademark violation and Microsoft sticks with Overture.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: Split your pages to increase your search engine rankings |
| Search engines try to determine the individual topics of your web pages. If you have too many subjects on a single web page, search engines cannot determine the topic of your page and your web page is not going to rank highly for any of the words on your page.
Get higher relevancy and better keyword density
Using a single subject on a web page increases the relevancy of the page for a specific keyword. For example, assume you have a web page describing two topics: camping axes and camping tents. If your web page contains 500 words and you mention your keyword "camping axe" five times on that page, then that keyword appears every 100th word on average.
Now suppose you split the page into two pages, one for the keyword "camping axe" and one for the keyword "camping tent" and both pages have 250 words. The keyword "camping axe" now appears as every 50th word on average making it more relevant to the search engine.
In addition, you now have the opportunity to use individual page titles with distinct keywords in them.
Add depth to your web site
There's another important aspect concerning search engines. If you break your pages into smaller pieces, your web site will comprise more pages. Your web site has more "depth" and search engines are known to rank web sites higher that consists of more pages than a three-page web site.
Please your customers
Another benefit is that visitors like to read shorter pieces of text. People cannot read as quickly from a monitor in comparison to reading hard copy. They complain of visual fatigue and blurring reading long pages of text from a computer monitor.
In summary, try to cover only one topic per page. Split separate topics into their own pages and both your readers and your search engine rankings will benefit.
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| 2. Search engine news of the week |
French court fines Google over trademark violation
"A French court has ruled against Internet search powerhouse Google Inc in an intellectual property rights case that could have far reaching technological and financial implications for Web search firms, who process tens of millions of queries a day.
The civil court in Nanterre, near Paris, fined privately held Google 75,000 euros for allowing advertisers to link text Internet advertisements to trademarked search terms and gave the company 30 days to stop the practice, common at Internet search services."
Yahoo! reassured as Microsoft extends Overture deal
"There had been a worry that what happened to LookSmart could happen to Overture. LookSmart recently lost half of its market value when it was announced that its search deal with Microsoft-owned MSN was ending.
Overture said that it has extended its search distribution relationship with Microsoft in the US and UK through to June 2005."
MetaCrawler.com with new interface and new features
"To help users quickly sift through the wide range of results MetaCrawler returns, the site now includes an innovative 'Refine your Results' technology that automatically organizes and groups results by category."
Australian search engine takes aim at Google
"An Australian company plans to tackle Google's stranglehold on the domestic Web searching market.
The company, Mooter Search, claims it will differentiate itself by offering 'users a more intelligent and humanised approach to finding information' in a grab for the growing online search market."
FindWhat surges after third-quarter beat
"FindWhat.com beat its third-quarter guidance, sending shares up after the market closed Monday."
Search engine newslets
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"The future of search"
"To succeed in the Internet advertising business over the next few years, you need a superb search engine, even if the search lasts just a few seconds before the user is off to a different site. It would be interesting, then, to collect ideas on what new things we can expect in the Internet search business."
"Why Google should stop being so evil"
"Is [Google's] goal to make a huge sack of money or to develop the best set of search, publishing and advertising tools the world has ever seen?"
"Search payments cause a wave of concern for surfers"
"The Federal Trade Commission remains concerned that consumers may not be able to tell when search results are advertiser-sponsored, thanks to sometimes-unclear disclosure on the part of search companies."
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Do you use WebPosition Gold? It's time to switch!
Many customers asked us how IBP 3 compares to WebPosition Gold. The all-new IBP 3 has many advantages over other web site promotion software tools. Click here for details.
If you switch to IBP now, you'll get more customers and more sales and you can even save money when switching to the all-new IBP 3. IBP offers 7 professional web site promotion tools in one package.
Your web site deserves the best results so you should use the best tools. Benefit from all IBP features now.
How to quickly find the right length for your web pages
As explained in our article above, it's important that your web pages are optimized for the right keywords and that they have the right length if you want to get high rankings on search engines.
IBP's Top 10 Ranking Optimizer helps you to quickly find the best keyword density and the best length for your web pages. You'll quickly find out how to change your web pages so that they get top 10 search engine rankings for your important keywords.
Further information can be found here.
This is a serious search engine optimization method that really works. A customer recently told us the following:
"I also wanted to show some of the results I am getting now with IBP. Thanks so much. Never had # 1 positions before on Yahoo, Google, MSN, AltaVista. Thanks so much, your program is great."
(Dennis Begnoche, PalmSpringsArt.com)
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The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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