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| The Axandra newsletter archive - 14 October 2003 |
| Welcome to a new issue of the Search Engine Facts newsletter.
This week we're informing you about our new all-in-one web site promotion solution. In the news: Google seems to have a bug in its ranking algorithm.
Table of contents:
We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.
Best regards,
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| 1. Facts of the week: 7 professional web site promotion tools in one |
| We've released a major update to the top-rated web site promotion tool IBP. Even if you already own another web site promotion software tool, IBP 3 can help you to improve your results.
IBP 3 features 7 professional tools in one software program. It helps you with all important aspects of search engine optimization and web site promotion. Among the highlights are:
- The next generation search engine submission tool
Many tools can automatically submit your web site to the search engines. In contrast to other tools, IBP 3 does not simulate a web browser but uses a real (invisible) one. Submitting your web site with IBP 3 is exactly the same as submitting your web site manually by hand - but you save a lot of time and you can be sure it's 100% the way the search engines want it.
- Finally: submit to Internet directories semi-automatically
Unlike other web site promotion tools, IBP 3 even allows you to submit your web site to Internet directories.
Normally, submissions to directories cannot be automated but IBP 3 offers you a clever semi-automatic submission feature: IBP fills out as much of the submission form as possible, you just select the best category and click the Submit button. Finally, you can save a lot of time submitting your web site to Internet directories such as Yahoo, Open Directory Project (dmoz.org), LookSmart and dozens of other directories.
IBP even allows you to submit your web site to search engines that require a validation code, for example AltaVista or AllTheWeb.
- Improve your link popularity by submitting to special interest sites
This is another unique feature you can only find in IBP 3: submit your web site to industry-specific directories and benefit from targeted traffic and improved link popularity.
- The Top 10 Ranking Optimizer tool
IBP 3 not only submits your web site but it also covers the important step before: optimizing and preparing your web site before submitting it to the search engines.
A search engine optimization method that really works is to analyze the web pages that currently have a high ranking for your important keyword. IBP's Top 10 Ranking Optimizer tool helps you to get top 10 rankings for your own site. This is a unique feature that's only available in IBP.
- Analyze the keyword density of your web pages
Some search engines penalize web sites that use the same keyword over and over on their pages to get a high rank for that keyword ("keyword stuffing"). IBP's keyword density analyzer helps you to find the right keyword density for your web pages.
- Track your search engine rankings over time
IBP 3 checks the position of your web site on all important search engines with a search engine friendly ranking check tool.
- Professional reports in PDF, HTML, text and MS Word format
IBP 3 creates professional reports as PDF documents, web pages, plain text files or even MS Word documents. If you promote web sites for clients, you can easily remove all references to IBP in the reports, customize the reports to your company design and sell the reports to your clients.
We're confident that you'll get better results with IBP 3 than with any other web site promotion software tool on the market today. So if you already own another promotion software tool, click here to find out why IBP is better than other tools.
With the all new IBP 3, you'll get 7 professional web site promotion tools in one software program that help you to get more visitors, more customers and more sales.
Download the free Lite edition now and see for yourself. IBP 3 is the next generation web site promotion software tool for the success of your web site.
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| 2. Search engine news of the week |
Google rolls out keyword conversion tool
"Google on Thursday introduced a new tool to allow its 150,000 keyword advertisers to track conversions from the clicks they receive on their Google ads. [..]
I suspect the main thing Google might do is watch to see if they can determine that clicks are converting well beyond what they cost. If so, they might decide to up minimum bids on certain terms."
AOL renews Google deal
"has expanded its agreement with Google and shored up its own AOL Search capabilities with new query options and navigation tools. "
Bug in Google's ranking algorithm
"Because of a bug in Google's software [..] Google's search engine essentially crashes when it hits certain combinations of words.
Google spokesman Nathan Tyler acknowledged this week that the company has found a bug that it is working on, but he declined to elaborate.
ExactSeek teams with Alexa
Search engine ExactSeek now uses Alexa data in its ranking algorithm. "User popularity is a far more reliable indicator of where web sites should rank and gives the surfing public some input on the search results they see." said Jayde Online CEO, Mel Strocen.
Search engine newslets
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Google IPO push gathers momentum
"Industry experts believe the popular search engine could be just months away from a stock exchange listing, given the likelihood of greater competition from Microsoft in the paid search advertising market."
Interview with Google news creator
"A year after its launch, the computer-generated aggregator is still taking flak for how it defines news. But Krishna Bharat has had the satisfaction of seeing growing acceptance of his news site. In a Q&A with OJR, he explains how things work behind the screens, and why he calls the site 'a force for democracy.'"
Are search engines confusing surfers?
"We think it's very important that the FTC keep close watch on the search engines to ensure that they are not deceiving the American public by failing to disclose that ads are ads."
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| As mentioned above, we've released an all-new version of our web site promotion tool Internet Business Promoter (IBP).
This is what a customer wrote us after the release of version 3 last week:
"I just bought the program yesterday and I am VERY impressed. Being in the web business since 1995 I have used just about everything there is to promote and maintain my positions in the search engines.
Currently, I use about 4 different programs to obtain all of the information the IBP gave me in a matter of seconds. I was blown away by the amount of concise information in a very user friendly format that was given to me so quickly.
This program is going to save me hours upon hours of time analyzing my competitors sites and positions in the search engines. With the addition of a search engine submission tool with the new 3.0, my life just got even easier. It's the best money I have spent on web software in years!"
Kelly Nation, WCDH.com
Download the free IBP Lite edition now and see for yourself. If you already own another commercial web site promotion tool, take a look at our special offer.
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You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
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