| Some experienced webmasters gave link popularity building tools a bad reputation in the past. They argued that these tools would artificially inflate the link popularity score of web sites in order to deceive search engines.
This may have been true for the first generation of these tools but then ARELIS entered the market, promising to be the first serious reciprocal links management tool.
Unfortunately, the old arguments are still alive. This article now calls these arguments by their name and exposes why these arguments have become myths, using the ARELIS software as an example.
Myth #1: They're spamming tools, they send the same email message to everyone
This might be true for older tools. However, ARELIS is definitely not a spamming tool. ARELIS requires that you visit every found web site before you can send an email message. It does not automate the task of sending email messages and it does not create a list of email addresses. For spammers, the tool is useless.
However, the email feature of ARELIS allows you to automatically include each website's unique information into the body of your email to further personalize your message.
The software license of ARELIS strictly prohibits sending spam messages.
Myth #2: They create link farms which are penalized by the search engines
ARELIS does not create a link farm. It semi-automates the task of finding relevant web sites that could possibly link to you. Your personal link directory does not contain hundreds of unrelated links.
The link pages that you create with ARELIS are on your web server and you alone decide which links will be added to your link pages. Your link directory is a unique page on the web that contains only links that you have chosen.
Myth #3: The search engines don't like these tools because they overtax their servers
It's often the opposite. ARELIS is a search engine friendly web site promotion tool. It causes as little traffic as possible for the search engines. Often, it causes even less traffic than the average surfer performing the same task.
For example, ARELIS queries search engine result pages with 100 results at a time if possible. That means that for every query it makes at a search engine, it gets 100 web pages in return. That way, ARELIS causes even _less_ traffic than the average Internet user who only sees ten web site results at a time.
Myth #4: These tools create link pages that all look the same on all web sites
This is true for older tools but not for ARELIS. ARELIS offers more than 50 variables to customize your link pages. ARELIS helps you to create link pages that perfectly match the design of your other web pages. Every ARELIS-created link directory is unique.
Internet marketing expert Michael Wong of Search-Engine-Optimization-Strategies.net says, "Even a HTML expert couldn't tell if a link directory was created by hand, or a program such as ARELIS."
Myth #5: Doing it manually is easier
Your main benefit of using ARELIS is that you'll get many more links to your web sites. But ARELIS has many additional advantages. For example, ARELIS creates custom link directories with the click of a single button - much faster than creating link pages manually.
With ARELIS, you can change the link description of a web site in seconds. ARELIS also allows you to change the category of a web site and removes a web site from your link pages with a few mouse clicks.
ARELIS can check if a web site still links back to you, even after weeks or months. You don't have to manually visit every web site every few days. If someone doesn't link back to you anymore, ARELIS can automatically remove that web site from your link pages or send an email message to that person.
ARELIS finds relevant link partners for you and it automatically adds a title and description for these pages. ARELIS also helps you to find the contact information of a web site so that you can contact the web site owner faster.
In summary, ARELIS makes it very easy for you to keep track of your links. You'll always know who you've already contacted so you don't write to the same person twice.
Why are the old arguments still alive? One can only speculate the some webmasters fear that these tools have become so easy that everybody is now able to improve the link popularity of their web site. John Doe doesn't need the expensive search engine optimization company anymore. With ARELIS, the former elitist job of searching for relevant link partners, managing them and creating link pages is now as easy as 1-2-3.
Relevant links from other sites bring your web site targeted traffic from your search partners and they help you to increase your rankings on search engines.
You can find more information about ARELIS here.
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