|Weekly SEO news: 18 August 2015|
the latest issue of the Search Engine Facts newsletter.
All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't use SEO correctly.
In the news: user actions aren't a ranking factor,
how to deal with
doorway pages, CTR is not a ranking factor, links to 404 pages do not
count, and more.
Table of contents:
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1. Four tips that
make sure that SEO works for your website
All website owners need more traffic and more
engine optimization (SEO) is one of the best ways to reach these goals.
Many people lose a lot of money because they don't use SEO correctly.
They are afraid that SEO is too difficult or not suitable for their company. Here are four things that you can do to make sure that SEO works for you:
Tip 1: know what you're doing
Search engine optimization seems complex when you start. It's normal that beginners are confused and uncertain.
Fortunately, SEO isn't rocket science. Reading a step-by-step SEO tutorial will familiarize you with the basic concepts of search engine optimization.
Even if you plan to hire an SEO agency you should read such a tutorial. If you have better knowledge, you can judge the level of expertise of the agency that you hire.
Tip 2: make sure that SEO is a regular task in your business
Some people think that they don't have the staff or the time for SEO. This usually means that search engine optimization is not a high priority for your business. That's a mistake.
Good search engine optimization campaigns can drive a lot of targeted visitors to your website. Good SEO can turn an underperforming website into a cash cow for your business.
Consider changing your priorities. High rankings for the right keywords have a direct influence on the sales of your business.
Tip 3: you can compete with big brands if you do it correctly
Smaller websites can be quicker than big brands. Big companies often take months to change something on their web pages. There are several things that you can do to compete with large brands:
4: choose the right service or tool
Normally, good SEO campaigns pay for themselves. Unfortunately, there are many shady "SEO agencies" that aren't as reputable as they should be. If you hire such an agency, it can happen that you spend a lot of money for nothing.
there also are
reputable SEO agencies and do-it-yourself SEO tools
will help you to get a good return on investment.
|2. Search engine news and articles of the week|
| Google: we have algorithmic
diagnosis tools so we are not in a black box
"We know Google can check if a site is penalized or not. Google has told webmasters in real time if they are penalized many many times. We even saw what Google calls the Google Penalty Server.
Google's John Mueller finally spoke more about this server, at least, I am assuming that is what he references when he talks about Google's own internal diagnosis tools."
"In a webmaster hangout, a webmaster asked if it was a positive ranking factor if a visitor filled out a form or spent time on a website. Google’s John Mueller said that this is not the case."
"So if you do have a doorway page problem you are dealing with, both 301 and noindex are suitable ways of handling them, you don’t have to delete the pages outright, especially if they are getting traffic of some variety now."
"More and more data seem to support this experiment’s conclusion that click-through rate does not impact search engine rankings. In fact, at SMX Advanced, Gary Illyes from Google confirmed that 'Google uses clicks made in the search results in two different ways — for evaluation and for experimentation — but not for ranking.'
If you think about it, it clearly fits into Google’s policy of 'fixing' ranking factors that are easy to manipulate. This also goes hand-in-hand with recent heavy SERP fluctuations that still remain unnamed."
Google: links to 404 pages on your website do not count
"On Twitter, Google’s Gary Illyes said that links that point to non-existent (404) pages on your website do not count. This even applies to 'soft' 404 pages, i.e. pages that show an error message but deliver a '200 OK' status code."
Search engine newslets
|3. Recommended resources|
you to get
high rankings on Google and more customers. It offers all the tools
that you need:
|4. Previous articles|