Weekly SEO news: 21 April 2015
Welcome to the latest issue of the Search Engine Facts newsletter.

Getting listed on Google's first results page can be very difficult. There are many tools and services that promise to get your website listed. What exactly will help you to get the results that you want? There are five things that will get your website on Google's first results page. Guaranteed.

In the news: Google won't delist websites that are not mobile-friendly, bot blocking software can cause problems, Yandex brings back links to the ranking algorithm, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Five things that will get your website on Google's first results page (guaranteed)

Getting listed on Google's first results page can be very difficult. There are many tools and services that promise to get your website listed. What exactly will help you to get the results that you want? There are five things that will get your website on Google's first results page. Guaranteed.

the key to high rankings

Step 1: You have to know what you're doing

Don't just blindly follow the advice of gurus and self-proclaimed SEO exports. Don't believe everything that you read. When it comes to search engine optimization, most things are opinions instead of facts.

Do your own tests. Create a website just for testing purposes and find out what works and what doesn't. Educate yourself and keep current. That is very important because SEO changes rapidly.

Step 2: You have to work with your web pages

Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn't work.

If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.

Without investing time and work into your web pages, you won't get the best results. Fortunately, there are tools that will help you to get things done as efficiently as possible.

Step 3: Show search engines that you're serious about it

Google wants to rank high quality websites in the search results. This is the mysterious "authority" that is often mentioned in SEO articles.

To build a website that has ranking authority, you have to do several things: create web pages that have good content, present that content in an attractive way and engage with your audience. Basically, your website has to deliver what the web searchers wants.

Step 4: Be smarter than your competitors

Everybody wants to be listed on Google's first results page. The person who does more, will get better rankings. If your competitors invest more time in search engine optimization, they will get better rankings.

It's also important that you invest your time in the right things. A person who is working a lot on the wrong things won't get good results. If you work smarter than your competitors, you will get better results. If you do the right things in the right order, you will get results more quickly. Here's an easy to understand step-by-step tutorial.

Step 5: Be patient

Website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website take some time.

It takes time to research the right keywords, it takes time to optimize your web pages, it takes time to fix the architecture of your website, etc. Be patient, do the right things, and your website will get the rankings that it deserves.

Website promotion isn't rocket science. The five steps above are a sure way to get in Google's search results. The tools in SEOprofiler help you to get things done as quickly as possible. If you haven't done it yet, try SEOprofiler now:

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2. Search engine news and articles of the week
Google: we won’t delist websites that are not mobile friendly

"On his Google+ page, Google’s John Mueller made clear that Google won’t delist websites that are not mobile friendly:

'It’s great to get people motivated to make their website mobile-friendly, but we’re not going to be removing sites from search just because they’re not mobile-friendly.'"


GoogleBe wary of blocking Googlebot with “bad bot” blocking software, including Wordfence

"There has been a definite increase in the number of reports on webmaster forums, including the Google ones, and many of the reports involve the popular WordPress plugin Wordfence.

Google has never published a list of IPs they crawl from, as those IPs can change at any time. They also have bots used for specific products as well, such as the ones for Google AdSense and Google AdWords.

One of the issues is Google the Local-aware crawling by Googlebot, which not only come from completely new IPs, but also from countries and IPs based outside of the US, which seems to be triggering false positives in bot blocking scripts."


Yandex brings back links to the ranking algorithm

"Yandex [...] have decided to make a change on their previous non-link-value decision. Links will again be part of the ranking factor but not only positively! They will also give a negative effect to the ones working with bought links. This is a massive change on behalf of Yandex and will probably affect the ranking for a very large number of websites."


YahooYahoo has their own Knowledge Graph, not without their own embarrassing issues

"The Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Bing has their own version and now, so does Yahoo."


Google testing commercialized answer box?

"It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box."


Search engine newslets

  • Bing now showing mobile friendly label in mobile results.
  • Bing.com mobile homepage just got a complete makeover.
  • Japanese court orders Google to delete critical reviews from Google Maps.
  • EU regulators filing formal charges against Google.
  • Google Malaysia website affected by DNS redirect attack.
3. Recommended resources

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