|Weekly SEO news: 16 December 2014|
latest issue of the Search Engine Facts newsletter.
Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages.
In the news: Google announces a new wave of mobile
friendly sites, Google Penguin to shift to continuous updates, new TLDs
do not get better rankings, and more.
Table of contents:
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| 1. Is this what Google will use instead of the
recently announced that the PageRank toolbar won't be updated anymore.
Does this mean that Google won't use PageRank as a ranking factor
anymore? A Google patent that was granted in September indicates that
Google might use some kind of PageRank 2.0 to rank pages.
New methods that Google uses to rank web pages
Google's new patent with the name "Onsite and offsite search ranking results" lists several on-site and off-site factors that Google might use to rank web pages. This could be something like PageRank 2.0.
On-site data is data that can be retrieved from the analyzed web page and the complete website. According to the patent, Google might consider this information:2. Off-site data that Google might use
In addition to on-site data, Google also uses off-site data to determine the position of a website. Off-site data refers to ranking signals that can be identified without accessing the web page:
How to analyze off-site data:
The same website might have more than one page that is relevant to a keyword. In that case, Google might use a combination of on-site data and off-site data to find the most relevant page of the website.
The tools in SEOprofiler help you to optimize both on-site and off-site signals. If you haven't done it yet, try SEOprofiler now and find out how SEOprofiler can help your site to protect your rankings:
|2. Search engine news and articles of the week|
| Google: a new wave of mobile-friendly sites
"Surfing the web on your mobile phone should be enjoyable and effortless, which is why we’re now helping you find out in advance which websites offer a good experience on mobile devices."
"A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. [...]
"The SEOprofiler manual and the individual tools in SEOprofiler now contain tutorial videos that give an overview of the most important features in SEOprofiler. You can view some of the videos here."
"In a post on Google+, Google’s John Mueller said that there is no inherent ranking advantage to using the new TLDs (top level domains).
Google – some days I just shake my head – today is one of them
"Over the past several days, a number of Google 'annoyances' have cropped up…. sometimes it is amazing where a company like Google chooses to put its head. [...]
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|