|Weekly SEO news: 26 August 2014|
latest issue of the Search Engine Facts newsletter.
Google announced that your exact match and phrase match keywords in Google AdWords will be matched with ‘variation’ or ‘near match’ starting in September. What does this mean and how will it affect your Google AdWords campaigns?
In the news: mobile pages don't lead to duplicate
content problems, negative SEO and Google, new ad management tools for
AdWords and Bing ads, more about HTTPS as a ranking signal, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. How will Google's 'near match' change affect
your AdWords campaigns?
announced that your exact match and phrase match keywords in Google
AdWords will be matched with ‘variation’ or ‘near match’ starting in
September. What does this
mean and how will it affect your Google AdWords campaigns?
What exactly will Google change?
In a blog post, Google announced that it will no longer be possible to bid on exact match and phrase match keywords without including keywords that are very similar to the entered keyword.Is this a good change or is there a downside to it?
Of course, the official Google statement is that this change is great and that you will get many more clicks with this change.This change affects exact match and phrase match keywords
As explained above, Google will show your exact match ads for more keywords. This also happens with phrase match keywords.
Unfortunately, there's not much that users can do to prevent this change. You might consider changing your phrase match keywords to exact match keywords. Google won't add too many unwanted additional keywords to your accoun then.
Further information on how to improve your Google AdWords ads can be found in the step-by-step instructions of the SEOprofiler manual:
|2. Search engine news and articles of the week|
| Google's John Mueller: don't worry about duplicate
content from mobile pages
"You don't have to worry about duplicate content -- definitely not when it comes to mobile versions when they're annotated appropriately.
"I was shocked last week when I read a letter posted online, threatening a business with ‘negative SEO’. [...]
"We’ve rolled out new bulk editing features that help you update your settings across your campaigns quickly and easily in the AdWords interface. Since updating your settings is an important but time-consuming task, the new bulk editing features let you make these changes at scale in just a few clicks, even across hundreds or thousands of campaigns."
"If you’re running a blog, brochure site, news site, or any sort of information site where users don’t provide you with any personal information, I would recommend not using HTTPS. It costs money; it takes resources to implement; it slows down your site; it’s not needed; and it won’t hurt your rankings.
New features and enhancements in Bing Ads editor v10.5
"V10.5 sports a host of new and enhanced features designed in response to your feedback, like an all new negative keyword library, 15-minute ad scheduling, and ZIP code targeting. We’ve also further refined the advanced sync, import, and export functions."Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|