Weekly SEO news: 5 August 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.

In the news: Google's Sandbox 2.0 seems to be real, Google adds instant verifications for some local results, Google's new algorithm for local sites causes problems for some, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. On-page SEO is still important. Here's how to do it.
If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.

Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct.

On-page SEO checklist

Your keywords must appear in the right web page elements

There are several things that you can do to make sure that your web pages will be found for the right keywords:

  • Target a maximum of two keywords/key phrases on a single web page. If your website is highly relevant to one key phrase, it will get better rankings than a page that is somewhat relevant to many keywords.
  • Use your main keyword in the title of your web pages. That shows search engines that the web page is relevant to that keyword.
  • Use the key phrase in a heading tag on your web page. It sometimes helps to have the targeted keyword in the page URL. The images on your web pages should contain related keywords. 
  • The content of your web page should contain the keywords for which you want to be found on search engines. Do not write content for search engines but create useful web pages that help your website visitors.

It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.

For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler helps you to find the perfect balance.

Google must be able to index your web pages correctly

The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
  • The internal links on your web pages should contain keywords that are related to your business.
  • The navigational elements should be easy to find.
  • High quality design is important.
  • Your web pages should load as quickly as possible.
  • If possible, use static URLs.
  • Use rich snippets to make sure that your web pages stand out on the search results page.
The website audit tool in SEOprofiler automatically checks all of your web pages. If there are any critical errors, the website audit tool will show you these errors.

Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.

If you haven’t done it yet, create your SEOprofiler account now:

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2. Search engine news and articles of the week
Mainstream SEOs now talking about Google Sandbox 2.0
"About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream SEO forums [...]

The Google Sandbox was a term coined back in 2004 when SEOs and webmaster began noticing their new sites were not ranking as quickly as they use to. In short, your new site got put into a sandbox, where you waited, until you would rank."


GoogleGoogle adds instant local listing verification

"If you’re verifying a page for your business, you may be instantly verified on Google My Business if you’ve already verified your business’s website with Google Webmaster Tools. [...]

Not all businesses with websites verified using Google Webmaster Tools will have instant verification, since not all business categories are eligible."


The Pigeon mess

"Like the most recent Panda algo update, Pigeon seems to have favored directories over the actual businesses in these directories.  There is widespread agreement among local search geeks – Mihm, Blumenthal, Shotland and more that directories have indeed benefited.  Andrew Shotland noted a 5-10% traffic increase for some of the directories he works with following Pigeon."


GoogleGoogle says it has the right to notify publishers of ‘forgotten’ requests

"Facing mounting outcry from European Union privacy regulators over how it is is implementing the bloc’s new “right to be forgotten,” the search giant has gone public to defend its practice of telling websites when some of their content has been removed from some Google searches—arguing such flagging is essential to maintaining a fair balance in the new right."

Pinterest marketing study revenue-per-pin up 67%

"According to data pulled from more than 400 Piqora customers, the average Revenue-per-Pin grew 67% from January to June 2014. Pinterest is driving more revenue than ever before. In addition to increased revenue, we’ve seen that the average value of e-commerce orders grew 8.3% and the conversion rate grew 4%."

Search engine newslets
  • Does Yelp have the 'most trusted reviews'? A court wants to know more.
  • Foursquare adds gamification to new app.
  • ClubBING Google: 3 ways Bing beats Google.
  • Google searches could predict the next financial crisis.
  • Yahoo: take me to the movies!
3. Recommended resources

Everything you need

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  • link disinfection tool
  • social media monitoring
  • white-label reports (web-based and PDF)
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4. Previous articles
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