|Weekly SEO news: 5 August 2014|
latest issue of the Search Engine Facts newsletter.
If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. On-page optimization is very important if you want to get high rankings for the right keywords.
In the news: Google's Sandbox 2.0 seems to be real,
Google adds instant verifications for some local results, Google's new
algorithm for local sites causes problems for some, and more.
Table of contents:
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| 1. On-page SEO is still important. Here's how to
website is all about cars,
it won't be found for the keyword "buy shoes" even if it has thousands
of backlinks. On-page optimization is very important if you want to get
high rankings for the right keywords.
Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct.
Your keywords must appear in the right web page elements
There are several things that you can do to make sure
that your web pages will be found for the right keywords:
It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.
For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler helps you to find the perfect balance.
The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.
If you haven’t done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
| Mainstream SEOs now talking about Google Sandbox 2.0
"About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream SEO forums [...]
"If you’re verifying a page for your business, you may be instantly verified on Google My Business if you’ve already verified your business’s website with Google Webmaster Tools. [...]
"Like the most recent Panda algo update, Pigeon seems to have favored directories over the actual businesses in these directories. There is widespread agreement among local search geeks – Mihm, Blumenthal, Shotland and more that directories have indeed benefited. Andrew Shotland noted a 5-10% traffic increase for some of the directories he works with following Pigeon."
"Facing mounting outcry from European Union privacy regulators over how it is is implementing the bloc’s new “right to be forgotten,” the search giant has gone public to defend its practice of telling websites when some of their content has been removed from some Google searches—arguing such flagging is essential to maintaining a fair balance in the new right."
Pinterest marketing study revenue-per-pin up 67%
"According to data pulled from more than 400 Piqora customers, the average Revenue-per-Pin grew 67% from January to June 2014. Pinterest is driving more revenue than ever before. In addition to increased revenue, we’ve seen that the average value of e-commerce orders grew 8.3% and the conversion rate grew 4%."Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|