|Weekly SEO news: 1 July 2014|
latest issue of the Search Engine Facts newsletter.
In a post on Bing's official blog, Bing announced
improved Twitter integration. In addition, a test shows that Twitter
delivers much better results than Facebook. Details can be found in
this week's article.
In the news: Google AdWords cost per click rises, Google
removes author photos from search results, there might be a new version
of Google's sandbox, and more.
Table of contents:
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| 1. Bing improves Twitter integration, Twitter more
important than Facebook
In a post on Bing's official blog, Bing announced improved Twitter integration:
"The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.
We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets."
When you type letters in Bing's search box, Bing automatically showcases the top matching hashtag suggestions. Bing also helps you find specific Twitter handles. Say you are looking for Ashton Kutcher’s Twitter handle and start typing “@a” in the Search box on Bing. You will see top suggestions for Twitter handles that match your input along with additional info that shows up on hover, to help you quickly find the right person.
In addition, Bing will include top content shared on Twitter directly in the search results for some keywords (for example "Ashton Kutcher").
When Uruguay's Luis Suarez bit Italy's Giorgio Chiellini in a World Cup soccer match, Snickers sent exactly the same image at the same time to 11 million Facebook fans and 50,000 Twitter followers:
The Facebook post received 3,250 likes from the 11 million Facebook fans. The tweet was retweeted 34,994 times and favorited 14,754 times although only 50,000 people followed the account. The Twitter post delivered much better results.
The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on Twitter and other social networks.
Whenever your business is mentioned on Twitter, you can react as quickly as possible:
Just enter keywords that are related to your company in the social media inbox monitor. The social media inbox will display tweets and questions that are related to these keywords. You can reply to these tweets directly from the monitor. If you want, you can even add emoji icons to tweets that you send from the social media inbox
If you haven't done it yet, try SEOprofiler now. SEOprofiler helps you to get high rankings on Google and other search engines, and it helps you to monitor social networks:
|2. Search engine news and articles of the week|
| AdWords cost per click rises 26% between 2012 and 2014
"Increases in CPC were most dramatic in the Legal and Automotive categories, where advertisers paid an average of 50% and 45% more per AdWords click, respectively, than they did two years ago.
"We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices.
"Shopping campaigns will completely replace PLAs in August. [...]
"One site I have is 2 months old. All onpage is perfect. Lots of unique content. [...] But, my site is still not even ranking for my brand keyword. I mean, it ranks like 4 or 5 spot. I get like 1-2 hits a day from organic which is very odd for any of my sites I have ever built. [...]
Google’s grand plans: a conversation with Larry Page and Sundar Pichai
"For me, I’m so excited about the possibilities to improve things for people, my worry would be the opposite. We get so worried about these things that we don’t get the benefits. I think that’s what’s happened in health care. We’ve decided, through regulation largely, that data is so locked up that it can’t be used to benefit people very well."
Search engine newslets
|3. Recommended resources|
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|