Weekly SEO news: 24 June 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

We have just released the brand-new social media inbox monitor. The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on social networks.

In the news: Google Universal results show up for 85% of all searches, Google is working on a secret href lang feature, Google starting to test Google Domains, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Introducing the new social media inbox monitor

We have just released the brand-new social media inbox monitor. The social media inbox monitor in SEOprofiler enables you to keep track of conversations about your company and your products on social networks.

Protect your online reputation

Is someone talking about your company on the Internet? Are there positive or negative reviews about your products? The social media inbox in SEOprofiler helps you to react as quickly as possible:

social media inbox overview

Track keywords, blogs and Q&A questions

Enter keywords that are related to your company in the social media inbox monitor. You will see tweets and questions that are related to these keywords:

social media inbox settings

Comprehensive Twitter integration

The social media inbox monitor gives you quick access to tweets that contain your monitored keywords, your own tweets, tweets from people you follow, and Twitter mentions. You can reply to these tweets directly from the monitor. If you want, you can even add emoji icons to tweets that you send from the social media inbox. Twitter will display the emoji icons as colorful images in your tweet:

compose social message

Yahoo Answers

Answering questions that are related to your business on Yahoo Answers can drive a lot of new visitors to your website. The social media inbox monitor automatically scans Yahoo Answers for questions that are related to your company and your products.

If you answer these questions, your website will benefit from additional visitors, better brand recognition and increased search engine rankings:

yahoo answers

Monitor your favorite blogs

The social media inbox monitor also enables you to monitor your favorite blogs. Directly reply to interesting posts, tweet the best blog posts to your followers, and more.

Comprehensive filters

Find the most popular tweets by sorting them by the amount of retweets or favorites, only find messages that contain particular keywords, get the messages from people who have the most followers, sort the messages by sentiment and find particular authors. The comprehensive filters in the social media inbox monitor help you to do things as efficiently as possible:

social media filters

If you haven't done it yet, try SEOprofiler now:

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2. Search engine news and articles of the week
Study: Google Universal results show up for 85% of all searches: videos in 65% & maps in 1%
"By Universal Search we mean the way Google 'blends' results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings.

The study shows that for all searches, 85% of them contain some element of universal search blend. The most common are video results, followed by images, then news, shopping and maps. Here is the breakdown:

1. Videos: appear for 65% of keywords 2. Images: appear for 40% of keywords 3. News: appear for 16% of keywords 4. Shopping: appear for 6% of keywords 5. Maps: appear for fewer than 1% of keywords."

John MuellerGoogle's John Mueller: we're working on a new href lang feature

"We're working on something neat and would love to have a few more people try it out before we finalize it. If your site uses hreflang, you're willing to sign a NDA & give us some feedback, please drop me a private note here."


Study: 56% of viewers skip online video ads & 46% say any ad over 15 seconds is too long

"At 64 percent, Adroit Digital said 18 to 24 year olds are most likely to skip online video content, while respondents age 35 to 44 year olds are least likely to skip an online video ad. Of all the respondents, 56 percent said they skip online video ads most of the time."


Through the Google lens: search trends Jun 13-19 

"The Internet is still gobbling up every last bit of the World Cup as searches for the sport reached near ravenous levels [...]

But the [world cup] wasn’t the only sport that mattered this week (even though it might have seemed like it). The Stanley Cup winner LA Kings and recently crowned NBA champions San Antonio Spurs topped the charts just for one day."

Google: starting to test Google Domains

"We’re beginning to invite a small number of people to kick the tires on Google Domains, a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web."

Search engine newslets

  • The value of ad impressions on Facebook.
  • Facebook adjusts its news feed algorithm.
  • Open letter: Should I leave Google Legal?
  • Yext duplicate listings suppression launches.
  • Google publishes guide to shopping campaigns.
  • Microsoft paying bloggers to write about Internet Explorer.
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3. Recommended resources

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  • social media monitoring
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4. Previous articles
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