Weekly SEO news: 20 May 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

The social media performance checker enables you to track the performance of the home page of your website on Facebook, Twitter, Google+, LinkedIn, Pinterest and StumbleUpon over time.

In the news: Google won't lift a penalty if a page is just removed, Google's paid link patent, the latest search engine statistics, Google AdSense supports a new ad format, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Check the social media success of your website

Our new social media performance checker enables you to track the performance of the home page of your website on Facebook, Twitter, Google+, LinkedIn, Pinterest and StumbleUpon over time.

The tool also compares the performance of up to three competitors to the performance of your own website. That enables you to quickly find the things that you can improve:

social media performance

2. The new global trends page

The new global trends page in SEOprofiler enables you to see trending topics on Twitter. If you tweet about trending topics, chances are that more people will read your tweets:

new global trends

We're going to add more social media tools to SEOprofiler in the future. If you haven't done it yet, try SEOprofiler now:

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2. Search engine news and articles of the week
Matt Cutts: three things you should know about link removal threats
"In a discussion on Hacker News, Google’s Matt Cutts talks about link removals and link removal threats. Matt Cutts says that there are two different situations when someone wants a link removed."

John MuellerGoogle: we won’t lift a manual action if the content isn’t changed
"In an online discussion, a webmaster complained that a manual action against his website hasn’t been lifted although he removed the offending content.

Google’s John Mueller answered that the penalty won’t be lifted if the page does not exist anymore."


Google’s paid link patent

"The patent doesn’t go into a great amount of detail on how it might identify paid links, but we’ve seen Google penalize sites over the years because they are linked to by paid links.

The patent does discuss how it might cluster links from 'affiliated' or related sites. These are sites which might 'have related or shared organizational control, or otherwise do not appear independent.'"


StatisticsApril 2014 U.S. Search Engine Rankings

"Google Sites led the U.S. explicit core search market in April with 67.6 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 18.7 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent.

Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent."

Google AdSense has a new ad format

"Today we’re happy to launch a new display-only format that we call magazine ads [...] allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display. [...]

This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads."

Search engine newslets

  • New in SEOprofiler: social media reports (PDF and web-based) for your clients.
  • Yahoo switches to SSL & hsrd.yahoo.com referrers increase.
  • The myths & realities of how the EU’s new “right to be forgotten” in Google works.
  • Google's site info cards use DMOZ descriptions.
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3. Recommended resources

Everything you need to get high rankings on Google

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  • automatic weekly website audits
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  • tools for spam-free link building
  • link disinfection tool
  • white-label reports (web-based and PDF)
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4. Previous articles
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