Weekly SEO news: 15 May 2014
Welcome to the latest issue of the Search Engine Facts newsletter.

Getting a good backlink profile that leads to high rankings can be very difficult. This week's article shows you step-by-step how to build a backlink profile that will get your website on the first result page for your most important keywords.

In the news: Google treats new TLDs as gTLDs, mobile searches are mostly local, why some people don't like Google, Amazon no longer has rich snippets in Google's search results, and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Step-by-step: how to get a link profile that leads to high rankings for your most important keywords

Getting a good backlink profile that leads to high rankings can be very difficult. This article shows you step-by-step how to build a backlink profile that will get your website on the first result page for your most important keywords.

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Step 1: Find the most important websites

Finding the most important websites is easy. Get a list of the 10 most important keywords for which you want to be found. Do not use the keywords through which you currently get the most visitors but the keywords for which you want to be ranked in the future.

Then search Google for these keywords and write down the pages that are listed in the top 10 results for these keywords. If you do this with 10 keywords, you will have a list of 100 web pages.

In a perfect world, these 100 web pages would be willing to link to your site. Unfortunately, they usually aren't. That's why you have to proceed with the next step.

Step 2: Get links from pages that link to the top sites

Instead of getting links from the top ranked sites, try to get links from the web pages that link to the top ranked sites. This is often much easier. The sites that link to the top ranked sites have shown that they are willing to link to other sites.

If your own website is similar to the top ranked sites, or if it is a direct competitor, it is likely that the linking sites will also link to your site:

  1. Enter the domain of the top ranked pages in OpenLinkProfiler.
  2. Add the linking pages to the link manager.
  3. Contact the websites and ask them to link to your own site.
More often than not, this method leads to very good results. You can get even better results, if you also get links as described in step 3.

Step 3: Get links from pages that are linked by the top sites

If you get links from pages that are linked from the top ranked pages, you will indirectly benefit from the link power of the pages that currently have top rankings for your targeted keywords.

Links from these sites show search engines that your website is relevant to the topic. That increases the likelihood that your web page will be included in the search results for these keywords.

  1. Visit the top ranked pages and check the web pages to which they link.
  2. Add these pages to the link manager.
  3. Contact the websites and ask them to link to your own site.
Of course, these second-tier links are not as valuable as direct links from the top-ranked pages. However, they are still very valuable and chances are that they are more valuable than many other links that you can get.

If you follow these three steps, changes are that your web pages will be ranked for your most important keywords soon.

Don't forget that your linked web pages must also contain these keywords. Although good backlinks are a very important factor in the ranking algorithm, it is also important that the content of your web pages is related to your targeted keywords.

The tools in SEOprofiler will help you to build backlinks as quickly and efficiently as possible. SEOprofiler also offers tools for keyword research, regular website audits and web page content optimization:

try it

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2. Search engine news and articles of the week
56% of smartphone searches done on the go have local intent
"Our research suggests that consumers who conduct local searches are further down the purchase funnel. Within a day of a local search, 34% of consumers who sought local information on their computer or tablet made their way to a store, and of those who used a smartphone, the number is even higher at 50%."

John MuellerGoogle: we treat new TLDs as gTLDs
"In a discussion on a webmaster forum, Google’s John Mueller said that Google treats new TLDs as gTLDs.

That means that websites that use new TLDs such as .guru, .cash, .berlin, etc. will be treated like websites that use TLDs such as .com or .net until Google finds out that these new TLDs should be treated differently."


CBS: DuckDuckGo, a privacy-friendly alternative to Google

"Google might utterly dominate the search engine business (it conducts nearly 7 out of every 10 searches), but privacy advocates have long preferred a relatively little-known site called DuckDuckGo, which is something of an, err, odd duck. [...]

Of course, DuckDuckGo hasn't added anything that's truly unique -- it has nothing you can't find at Google or Bing. But the update means you no longer feel like you're sacrificing usability or aesthetics just to get a more private search experience."

Related: Time magazine - DuckDuckGo, the Anti-Google, Is About to Become a Far More Powerful Google Alternative


StatisticsThis is why people hate Google

"Google has taken something most people take as a given when it comes to containing factual data, that is not open to any kind of interpretation – a map, and turned it into their own Frankenstein, consequences be damned.

Who cares if real businesses are getting royally screwed out of traffic that they should at least have a shot at getting seen for on the map for where they are located. I guess this is another example of the collateral damage that Google can’t be bothered to address or even consider."

Google drops Amazon's rich snippets from search results

"Just recently, Amazon has lost their rich snippets in the Google search results. About a year ago, Amazon had rich snippets even without them adding the rich snippet markups for product reviews."

Search engine newslets

  • Google's Matt Cutts: paid links and content farms should have been penalized sooner.
  • Heated competition among online flower & gift sellers: AdWords spend topped $15 million in Q1.
  • Yahoo News Digest - now on Android.
  • AOL, Google, Facebook, Twitter launch TrustInAds.org to take on ad scams.
  • Google spotted ranking products on the SERP.
  • Pinterest is mostly used by women.
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3. Recommended resources

Everything you need to get high rankings on Google

Everything you need

SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:

  • automatic weekly website audits
  • tools for keyword research and analysis
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  • tools for spam-free link building
  • link disinfection tool
  • white-label reports (web-based and PDF)
  • and much more.

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4. Previous articles
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