|Weekly SEO news: 15 May 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
Getting a good backlink profile that leads to high rankings can be very difficult. This week's article shows you step-by-step how to build a backlink profile that will get your website on the first result page for your most important keywords.
In the news: Google treats new TLDs as gTLDs, mobile searches are mostly local, why some people don't like Google, Amazon no longer has rich snippets in Google's search results, and more.
Table of contents:
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|1. Step-by-step: how to get a link profile that leads to high rankings for your most important keywords|
Getting a good backlink profile that leads to high rankings can be very difficult. This article shows you step-by-step how to build a backlink profile that will get your website on the first result page for your most important keywords.
Step 1: Find the most
Finding the most important websites is easy. Get a list of the 10 most important keywords for which you want to be found. Do not use the keywords through which you currently get the most visitors but the keywords for which you want to be ranked in the future.
Then search Google for these keywords and write down the pages that are listed in the top 10 results for these keywords. If you do this with 10 keywords, you will have a list of 100 web pages.
In a perfect world, these 100 web pages would be willing to link to your site. Unfortunately, they usually aren't. That's why you have to proceed with the next step.
Step 2: Get links from pages
that link to the top sites
Instead of getting links from the top ranked sites, try to get links from the web pages that link to the top ranked sites. This is often much easier. The sites that link to the top ranked sites have shown that they are willing to link to other sites.
If your own website is similar to the top ranked sites, or if it is a direct competitor, it is likely that the linking sites will also link to your site:
More often than not, this method leads to very good results. You can get even better results, if you also get links as described in step 3.
Step 3: Get links from pages
that are linked by the top sites
If you get links from pages that are linked from the top ranked pages, you will indirectly benefit from the link power of the pages that currently have top rankings for your targeted keywords.
Links from these sites show search engines that your website is relevant to the topic. That increases the likelihood that your web page will be included in the search results for these keywords.
Of course, these second-tier links are not as valuable as direct links from the top-ranked pages. However, they are still very valuable and chances are that they are more valuable than many other links that you can get.
If you follow these three steps, changes are that your web pages will be ranked for your most important keywords soon.
Don't forget that your linked web pages must also contain these keywords. Although good backlinks are a very important factor in the ranking algorithm, it is also important that the content of your web pages is related to your targeted keywords.
The tools in SEOprofiler will help you to build backlinks as quickly and efficiently as possible. SEOprofiler also offers tools for keyword research, regular website audits and web page content optimization:
|2. Search engine news and articles of the week|
| 56% of smartphone searches done on the go have local
"Our research suggests that consumers who conduct local searches are further down the purchase funnel. Within a day of a local search, 34% of consumers who sought local information on their computer or tablet made their way to a store, and of those who used a smartphone, the number is even higher at 50%."
Google: we treat new TLDs as gTLDs
"In a discussion on a webmaster forum, Google’s John Mueller said that Google treats new TLDs as gTLDs.
"Google might utterly dominate the search engine business (it conducts nearly 7 out of every 10 searches), but privacy advocates have long preferred a relatively little-known site called DuckDuckGo, which is something of an, err, odd duck. [...]
"Google has taken something most people take as a given when it comes to containing factual data, that is not open to any kind of interpretation – a map, and turned it into their own Frankenstein, consequences be damned.
Google drops Amazon's rich snippets from search results
"Just recently, Amazon has lost their rich snippets in the Google search results. About a year ago, Amazon had rich snippets even without them adding the rich snippet markups for product reviews."
Search engine newslets
|3. Recommended resources|
need to get high rankings on Google
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
|4. Previous articles|