|Weekly SEO news: 22 April 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
In a video on YouTube, Google's Head of Search Spam Matt Cutts talks about popular SEO myths. Read below to learn what he has to say.
In the news: Google penalizes another link network, the latest search engine statistics, SEO brings the most sales, and more.
Table of contents:
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|1. Google's Matt Cutts talks about two popular SEO myths|
In a video on YouTube, Google's Head of Search Spam Matt Cutts talks about popular SEO myths. Here's what he has to say:Google claims not to change the search results to make more money
According to Matt Cutts, buying or not buying Google AdWords ads has no positive or negative impact on the rankings of your website. He also says that Google does not make changes to the organic algorithms to encourage people to buy ads.
Given the fact that Google's result often only show paid ads in the visible area of the search results (i.e. you have to scroll to see the regular results), it seems that this statement of Matt Cutts is not entirely true.
Matt Cutts says that there is a pattern that he often sees in SEO forums: Someone suggests a specific tactic will lead to high rankings on Google and then everyone follows.
For example, someone says that it is easy to get high rankings through article directories. Half a year later, people will move on from article directories to guest blogging, then to link wheels, and so on.
Matt Cutts says that someone who found a loophole wouldn't post it in a forum. Instead, he would exploit it to make as much money of it as possible.
You can view the full video here:How to get your website in Google's search results
Getting in Google's search results isn't rocket science. You don't need special tricks or secrets to get your website ranked. You also don't have to hire 'experts' who will charge you thousands of dollar per month.
Details on how to get your web pages ranked on Google can be found in this step-by-step SEO guide. The tools in SEOprofiler will help you to reach your ranking goals as quickly as possible. If you haven't done it yet, try SEOprofiler now:
Back to table of contents - Visit SEOprofiler.com
|2. Search engine news and articles of the week|
| Google penalizes another link network
"Another link network has been penalized by Google. This time, the name of the network is ‘PostJoint’. On Twitter, Google’s Matt Cutts said that any network that claims to have ‘zero footprint’ is waving a giant red flag."
Study: search engine optimization brings the most sales
"Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? [...]
"Some small-business owners rely on Yodle and ReachLocal to manage their Google AdWords accounts. [...]
"Google Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent. [...]
Google tests showing product ads in Knowledge Graph carousel area
"You should notice that 'almost everything above the fold is a paid result.' [...] Google has experimented with showing product listing ads in the knowledge graph before, but not in this manner. Plus, we’ve seen Google test ads in the knowledge graph a couple times."
Search engine newslets
|3. Recommended resources|
Link disinfection: how to deal with bad links that point to your site
Hear what Matt Cutts says about bad links that point to your website:
|4. Previous articles|