|Weekly SEO news: 15 April 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
In the news: not all of Google's manual actions are ranking penalties, Google is going to block paid keyword search data, Google penalizes link networks in Japan, there might be different levels of Google's Penguin algorithm, and more.
Table of contents:
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|1. Why SEO is often better than paid search marketing|
marketing is a quick and easy way to get listed on Google and other
search engines for keywords that are related to your business.
Unfortunately, paid search marketing is also very expensive. Search
engine optimization (SEO) can help you to save money while getting more
targeted visitors at the same time.
What is the difference between SEO and paid search marketing?
SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.
If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.
First SEO advantage: it provides lasting results
Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.
To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.
Second SEO advantage: you're forced to improve your website
If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.
If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.
Third SEO advantage: it integrates with social media
Social media can help you to increase the number of links that you get from other sites, which will result in higher rankings in Google's regular results: create a new page on your website, then mention it on Facebook or tweet about your new page.
You will get new visitors through social media sites and some of these visitors will link to your website, which has a positive influence on your SEO campaigns.
Paid search marketing is great if you have the money and if you need website visitors now. If you want to get high rankings that last without paying for every single click, use SEO to promote your site. At the end of the day, SEO has a much better return-on-investment.
SEOprofiler is a full-featured SEO tool that offers many powerful features at a very competitive price. If you haven't done it yet, create your SEOprofiler account now:
Back to table of contents - Visit SEOprofiler.com
|2. Search engine news and articles of the week|
| Matt Cutts: not all manual actions are ranking
"On Twitter, Google’s Matt Cutts said that not all of Google’s manual actions are ranking demotions. Google issues manual actions and penalties for various reasons. Instead of penalizing your website, Google might just mistrust your outgoing links."
Google brings “not provided” to Google AdWords
"Google has announced that they no longer provide keyword data for paid clicks: 'Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com.'
"On Twitter, Google’s Matt Cutts told a website owner that his website was affected by a 'very mild case of Penguin.'
"On Twitter, Google’s Matt Cutts announced that Google penalized seven Japanese link networks.
How changing your mindset can dramatically improve your product descriptions
"Web copy is written for the web, search engines and optimization. Catalog copy is written for the reader, the consumer and the potential buyer. [...]
Search engine newslets
|3. Recommended resources|
Link disinfection: how to deal with bad links that point to your site
Hear what Matt Cutts says about bad links that point to your website:
|4. Previous articles|