|Weekly SEO news: 25 February 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
Analyzing the backlinks of your competitors can help you to greatly improve the backlink structure of your own website. Of course, it's not enough to depend only on the backlinks that your competitors already have. You have to do the right things.
In the news:
Google targets more link networks, Google+ violates Google's own
linking policies, poor grammer can lead
to low rankings on Bing, negative SEO becomes a major problem, and more.
Table of contents:
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| 1. Three steps:
how your competitors’ link profiles can help you to improve the links
that point to your own site
Analyzing the backlinks of your competitors can help you to greatly improve the backlink structure of your own website. Of course, it's not enough to depend only on the backlinks that your competitors already have. However, the backlink profiles of your competitors can be full of great backlink opportunities for your own website.
Websites that link to your competitors are websites that should link to your website. The link profiler tool in SEOprofiler can help you to find easy link targets:Step 1: Enter the domain of a competitor in the link profiler tool
Search Google for a keyword for which you want to get high rankings on Google. Write down the domains that are listed in Google's regular search results (i.e. the results that are not marked with a red 'local' pin).
Enter one of these domains in the link profiler tool in SEOProfiler and view the result page. The link profiler tool offers a lot of filters that help you to find easy link targets quickly:
Step 2: filter the results by industry and context
A great feature that other backlinks tools do not offer is the fact that the links are categorized by context. For example, it is relatively easy to get links from blog pages. Review websites often link to your website if you offer them products that they can review. There are several other link contexts that you can select.
In addition to the link context, the linking websites are categorized by industry. For example, if your website is in the travel industry, it is usually advisable to get backlinks from other travel websites. The link profiler tool in SEOprofiler helps you to find these websites:
Step 3: Add the page to the link manager
Click the 'Add' link next to a link to add a page to the link manager. The link manager will automatically retrieve the contact information of the page so that you can quickly contact the owner of the linking website.
There are many ways to sort the list
In addition to the filter settings above the result list, you can sort the results by clicking on the column headers of the results table. You can also click the labels in the result table:
The link profiler tool in SEOprofiler helps you to find good links as quickly as possible.
Create your SEOprofiler account now to test the link profiler tool and all other tools risk-free:
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|2. Search engine news and articles of the week|
| Google targeting link networks in Poland and Germany
"In a post on Twitter, Google’s Matt Cutts announced that Google has taken action on link networks in Poland. Google also posted a reminder about unnatural links in the Polish webmaster blog.
Matt Cutts didn’t say which link networks were targeted. Earlier this month, Google announced that several German link networks had been penalized."
Google+: the most devious link campaign of history
"1,792,729 [is] the number of unique websites according to NerdyData that have attempted to install authorship markup with links to Google+ [...]
"Until recently, negative SEO stayed out of the spotlight, lurking on the darker, more subversive areas of the net. [...]
"In Bing’s official blog, Duane Forrester has published a new post in which he explains that you should check the grammar on your web pages. [...]
Inside DuckDuckGo, Google's tiniest, fiercest competitor
"When Gabriel Weinberg launched a search engine in 2008, plenty of people thought he was insane. How could DuckDuckGo, a tiny, Philadelphia-based startup, go up against Google?Search engine newslets
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|4. Previous articles|