|Weekly SEO news: 18 February 2014|
|Welcome to the
latest issue of the Search Engine Facts newsletter.
Google's recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right.
In the news:
Amazon probably has high rankings because the website has many
backlinks, you can get daily link notification messages, infinite
scrolling is not good for SEO, and more.
Table of contents:
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| 1. Four old-school
SEO methods that still work if you do it right
Google's recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right:
1. Forum backlinks
How not to do it: Automatically created forum backlinks are a sure way to get a Google penalty. There have been many tools and services that automatically created forum accounts with keyword rich links that pointed to the websites of the user. These links do not work anymore.
How to do it right: If a high quality forum is closely related to the topic of your website, a link from that forum can still have a positive influence on the search engine positions of your web pages.
How not to do it: Bulk submitting your website to directories that will accept any kind of website won't do your rankings any good.
How to do it right: If your website is listed in a high quality directory that delivers targeted visitors to your website, you should submit your site to that directory. Links from authorative directories (including niche directories) with strict submission guidelines are good for your website.
3. Guest blogging
How not do to it: Using the same article on several blogs doesn't work. Using keyword rich links in that article might even trigger a Google penalty. If the main purpose of guest blogging is getting links, don't do it.
How to do it right: Guest blogging can drive targeted visitors to your website if you write for blogs that are related to your business. Your guest blog article should offer the readers of the blog insights or other valuable information. Individual articles on related blogs can have a positive influence on your website's performance.
4. Link pages
How not to do it: If your link pages contain links to every Tom, Dick and Harry, chances are that these link pages won't be good for your site.
How to do it right: highly themed link pages that contain links to closely related high quality websites are good for website visitors and search engines.
It's easy: spamming doesn't work anymore, building real backlinks works better than ever before.
SEOprofiler is a full-featured website promotion tool that offers tools for high quality link building, keyword research, web page optimization, and much more:
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|2. Search engine news and articles of the week|
| Consumer electronics SEO: Amazon comes top for organic
and paid visibility
"This shows the extent to which the top sites are acquiring new links as they attempt to maintain and improve their organic search visibility. It also reveals a correlation (not a causation) between high site visibility and strong link metrics."
New: daily backlink notifications by email
"When our web crawlers find new links to your site, you will get an email notification (a maximum of one email per day). As an SEOprofiler member, you will get these messages automatically. You can manage your email subscriptions on the account settings page."
"Given two resources that are of similar relevance to a search query, a typical user may prefer to visit the resource having the shorter load time. [...]
"Your site’s news feed or pinboard might use infinite scroll—much to your users’ delight! When it comes to delighting Googlebot, however, that can be another story.
Google: settlement with the European Commission
"Following three rounds of negotiations and significant concessions, we are glad to have now reached an agreement with the European Commission that addresses its competition concerns. [...]Search engine newslets
full-featured website promotion tool:
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
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|4. Previous articles|