|Weekly SEO news: 10 December 2013|
Welcome to the
latest issue of the Search Engine Facts newsletter.
In an online discussion, a webmaster complained that the rankings of his website fluctuate much on Google's result page. Google's John Mueller said that this was normal. This week's article shows you how to secure your rankings.
In the news: Google penalizes another link network,
Yelp reviews are published as Google reviews, spamming with sub domains
is not a good idea, some Google ads might be unfair and deceptive, and
Table of contents:
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|1. Google's John Mueller: our algorithms are changing all the time | How to secure your rankings|
In an online discussion, a webmaster complained that the rankings of his website fluctuate much on Google's result page. Google's John Mueller said that this was normal:
"Fluctuations like this can be normal - the algorithms don't stand still and use many signals to review & determine the relevance of pages & sites.
Looking at it just now, it seems that [your rankings] may just have come back again :). That said, working to improve the overall quality of a website is always a good thing. If this is currently one of your busier times, then it might make sense to do that a bit afterwards -- but I'd definitely think about what you could do to get feedback from users (customers or not) already."
Rankings can change and Google continues to remove low quality pages from the search results. Fortunately, SEOprofiler can help you to secure your rankings:
Both the ranking monitor and the website audit tool automatically re-check your pages. Both tools will help you to locate potential problems as quickly as possible.
More tools help you to improve your rankings
In addition to the ranking monitor and the website audit tool, SEOprofiler offers many more tools. For example, you can use the Top 10 Optimizer in SEOprofiler to optimize your pages for Google's current algorithm. The Top 10 Optimizer helps you to keep up-to-date with Google's algorithms.
The keyword research tools help you to find the best keywords for your website and the link building tools in SEOprofiler help you to improve the backlink structure of your site. SEOprofiler also integrates with Google Analytics so that you get detailed information about the visitors of your web pages.Test all of these tools risk-free
If you haven't done it yet, try SEOprofiler now. We offer a feature-limited free trial and a paid trial for a discounted price that offers access to all features:
|2. Search engine news and articles of the week|
Google penalizes another link network
"Matt Cutts is Google’s head of search spam. His department tries to remove spam from Google’s search results. On Twitter, Matt Cutts indicated that another backlink network (Anglo Rank) was penalized by Google"
"In the last week, one very alert client saw saw some very recent reviews on his Google Plus Local listing that looked pretty suspicious. [...]
In an online discussion, a webmaster asked for the best way to automatically create sub domains to target cities in a particular country. Google's John Mueller said that the whole idea wasn't good:
Google: smartphone crawl errors in Webmaster Tools
"Some smartphone-optimized websites are misconfigured in that they don't show searchers the information they were seeking. For example, smartphone users are shown an error page or get redirected to an irrelevant page, but desktop users are shown the content they wanted.
Consumer watchdog complains to FTC about deception in Google Shopping results
"The way that the Internet giant is featuring results from Google Shopping without making it clear that the highlighted results are nothing more than advertisements for merchants who bid for placement is an unfair and deceptive act, violating Section 5 of the Federal Trade Commission Act. [...]
Search engine newslets
need to get high rankings on Google
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|4. Previous articles|