|Weekly SEO news: 3 December 2013|
Welcome to the
latest issue of the Search Engine Facts newsletter.
Getting high rankings hasn't become easier with Google's recent updates. Fortunately, it is still possible to get high rankings if you do the right things. Depending on your target keywords, you have to do different things to get high rankings.
In the news: webmasters discuss a Google Thanksgiving
algorithm update, Microsoft plans to encrypt search data, it takes time
to regain Google's trust, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
1. Different keywords require different
Getting high rankings hasn't become easier with Google's
recent updates. Fortunately, it is still possible to get high rankings
if you do the right things. Depending on your target keywords, you have
to do different things to get high rankings.
1. Long keywords: on-page optimization has a high impact
2. More competitive keywords: on-page optimization remains important
3. First things first: optimize your web page content, then work on the backlinks
4. The more pages you optimize the better
5. It's not necessary to have more links than your competitors
If your website has both optimized web pages and good inbound links then it will be easy to outrank web pages that only have one of these factors.
The tools in SEOprofiler help you to optimize the content of your web pages. They also help you to improve the backlinks that point to your website. If you haven't done it yet, try SEOprofiler now:
|2. Search engine news and articles of the week|
Discussion: did Google update the algorithm over Thanksgiving?
In an online forum, many webmasters report ranking changes:
"Having Bing and Yahoo search referrals are really the only way that webmasters can get an idea of what keywords are bringing visitors into their site. Even though it is generally fairly low percentage of traffic for most websites, it is better than nothing.
"In an online discussion, a webmaster complained that his website didn’t get its rankings back after using the disavow links file.
Bing Places now available to local businesses in Germany and Spain
"Bing Places for Business is a free tool that allows you to easily and quickly create an online business profile that helps increase the discoverability of your business by millions of searchers. Bing Places is the latest product after location extensions that makes it easier for your business to be found by customers who look for a business like yours, local to them."
Boost your CTR for the holidays by picking your best creative
"Testing sacrifices some short term efficiency to ultimately improve your account in the long run. For that reason, there is an opportunity cost to leaving your tests running longer than they need to. [...]
Search engine newslets
need to get high rankings on Google
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
Test SEOprofiler now for our special offer price:
|4. Previous articles|