Weekly SEO news: 26 November 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Many business owners who want to get high rankings on Google overlook basic technical settings that will have a major impact on the rankings of your website (see news below). There are many things that can negatively effect the positions of your web pages on Google and it's relatively simply to avoid these errors.

In the news: Cloaking for religious reasons can lead to ranking problems, Matt Cutts talks about using the disavow links tool and too many links on a page, Ask and Bing send more traffic, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to make sure that Google lists all of your pages
Many business owners who want to get high rankings on Google overlook basic technical settings that will have a major impact on the rankings of your website (see news below). There are many things that can negatively effect the positions of your web pages on Google and it's relatively simply to avoid these errors.

All websites have errors

Even if your web pages were error free when you published them, it is very likely that there are many errors now: links can get broken, servers can have problems, there might be duplicate content issues, etc.

If you want to make sure that search engines can index all of your pages, you should do a regular audit of your website. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

Regular website audits, fully automatic

The website audit tool in SEOprofiler automatically checks your web pages once per week. You get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

website audit


A clearly arranged overview of the errors on your pages

The website audit tool checks 47 different error types that can influence the position of your web pages on Google. The 'Pages' page of the audit tool shows the number of errors that we found on each page:

seo audit pages


Fix errors as quickly as possible

To view the details of a page, click the URL of a page in the list or click the ‘Details’ links. The details show the exact things that have to be corrected:

audit details


In addition to the pages and links on your website, the audit tool also checks the robots.txt file of your site, and it creates XML Sitemaps that you can submit to Google or Bing.

Make sure that Google gets all of your web pages

We strongly recommend that you use the website audit tool with your website. Some customers thought that there was an error in the audit tool just because it found so many errors. As it turned out, their websites were full of errors that caused problems with search engines.

A website audit is something that you should do now if you want to make sure that Google can index all of your web pages.

Free trial Test full version


Create a free trial account now or get the full version and save 99%.

2. Search engine news and articles of the week

Matt CuttsGoogle’s Matt Cutts: you can use the disavow links tool even if your website hasn’t been penalized
"In a new video on YouTube, Google’s Matt Cutts says that you can use Google’s disavow links tool even if your website doesn’t have a manual action penalty. [...]

Caution: Matt Cutts also says in this video that the primary use for the disavow links tool is to get rid of bad backlinks that have been done by you or your SEO company in the past."



Ask.com and Yahoo are the fastest growing sources of organic search traffic

"Of the 5 search engines we tracked, share of visits from Ask.com grew the most (43.62%), followed by Yahoo (21.23%). [...]

Publishers saw their organic search traffic from Google and 'powered by Google' sites increase nearly 6% (5.79% to be exact). Bing and Bing-powered search drove 12.48% more traffic to publishers (comparing the numbers year-over-year)."



Matt CuttsGoogle’s Matt Cutts: there is no more 100 links per page limit

"In a video on YouTube, Google’s Matt Cutts explained that they dropped the 100 links per page limit. This limit was mentioned in Google’s technical guidelines but they removed that limitation. [...]

Google reserves the right to take action on a site if a website looks spammy and has many links on a single page. For that reason, it’s still better to limit the number of links on a page."


D'oh! Remove the noindex tag from your pages if you want to get ranked on Google

In an online discussion, a webmaster wondered why his web pages weren't ranked on Google. Google's John Mueller points out that many pages of the webmaster used the noindex meta tag:

"It looks like a lot of your pages had a noindex robots meta tag on them for a while and dropped out because of that. In the meantime, that meta tag is gone, so if you can keep it out, you should be good to go."

Editor's note: there are many things that can keep Google's indexing robot away from your website. Check your web pages with the website audit tool in SEOprofiler to make sure that Google can index all of your pages.



Cloaking for religions reasons can lead to ranking problems
A Wordpress plugin with the name "WP Shabbat" closes down a website on Jewish Holidays. Search engines still can index the pages. Google's John Mueller commented on this in an online discussion:

"Treating Googlebot as being something other than a normal user from the same location would be considered cloaking and would be against our Webmaster Guidelines. Using a 503 is fine in situations like this -- it's a sign that your website currently isn't available, and that Googlebot should come back a bit later. [...]

In general, when it comes to how you treat Googlebot, it's important to us that you treat it the same as other users from that location. Googlebot generally crawls from the US, so in those cases, you'd need to treat it like other users from the US."


Search engine newslets

  • Ask.com reveals the top questions of 2013.
  • Google tests the tablets UI on desktop interface.
  • Bing integrates TripAdvisor into search results.
  • Berlin court rules Google privacy policy violates data protection law.
  • Mozilla banked $274M in '12 from Google-Firefox search deal.
Back to table of contents - Visit Axandra.com
3. Recommended resources

Everything you need to get high rankings on Google

Everything you need

SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:

  • automatic weekly website audits
  • tools for keyword research and analysis
  • competitive intelligence tools
  • automated ranking checks
  • website analytics
  • tools for spam-free link building
  • white-label reports (web-based and PDF)
  • and much more.

Test SEOprofiler now for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

Back to table of contents - Visit Axandra.com
4. Previous articles
Back to table of contents - Visit Axandra.com

Do you have a minute?