Weekly SEO news: 19 November 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

If your business is in an industry that's not 'sexy', you might think that it is impossible to get backlinks to your website. Of course, it is much easier to get backlinks if there are a lot of blogs about your topic. With the right ideas, however, you can get backlinks to your website even if your business or product is rather boring.

In the news: the latest search engine statistics, Matt Cutts says that blog comments are okay, Google is bigger than magazines and newspapers combined, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to build backlinks if your website is not sexy

If your business is in an industry that's not 'sexy', you might think that it is impossible to get backlinks to your website. Of course, it is much easier to get backlinks if there are a lot of blogs about your topic. With the right ideas, however, you can get backlinks to your website even if your business or product is rather boring.

boring industry

Step 1: build a list of related topics

Start with your business at the top of the list. Then expand the list:

  • What is your business vertical?
  • Which business verticals are similar to yours?
  • Which topics are important to your business?
  • Which topics are important to related businesses?
  • Which parent category is related to your business?
  • Are there any related parent categories?
  • Are there broader or loosely related topics? If your company manufactures paper, you might consider "art", "painting", "office supplies", "newspapers", "handicraft work", etc.
  • Who are your vendors?
  • Are there any industry trends or 'hot topics'?
  • Who are your competitors?

You get the idea. Write down as many topics as possible.

Step 2: build a list of related people and communities

After finding relevant topics, its time to find relevant people:

  • Check your business associations and build a list of association members.
  • Which online communities are closely related to your business?
  • Which communities are loosely related to your business?
  • Who blogs about your topics?
  • Who blogs about your topics and other things?
  • Who are the experts and enthusiasts in your industry?
Step 3: filter your lists

After building your lists, separate the wheat from the chaff:

  • Visit the blogs and social media profiles of the people you have found above.
  • Check the communities to find out if they are active.
  • How relevant are the communities to your business?
  • Who are the big influencers?
  • Who are the smaller influencers?

While checking communities and influencers you will find new websites and businesses that might prove to be good link partners. The 'Add to link manager' bookmarklet in SEOprofiler helps you to quickly add these pages to your link building list so that you do not forget them.

For some industries, there are no ideal link building opportunities. Don't be afraid to accept backlinks that aren't 100% perfect. As long as a link is relevant to some human website visitors, it is a good backlink.

Work more efficiently with the right tools

The tools in SEOprofiler can help you to build backlinks more efficiently. The backlink manager helps you to keep track of your link building activities, the link building tools help you to get new backlink ideas, etc.

SEOprofiler offers many powerful tools that help you to get your website on the first result page for keywords that deliver targeted visitors to your website. If you haven't done it yet, create your SEOprofiler account now:

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2. Search engine news and articles of the week

Matt CuttsGoogle's Matt Cutts: avoid duplicate meta descriptions
"In a new video on YouTube, Google’s Matt Cutts said that each page of your website should have a unique meta description. He also said that it is better to have no meta description at all than to use the same meta description across several web pages."



The latest search engine statistics

"Google Sites led the U.S. explicit core search market in October with 66.9 percent market share, followed by Microsoft Sites with 18.1 percent (up 0.1 percentage points) and Yahoo! Sites with 11.1 percent. Ask Network accounted for 2.6 percent (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3 percent."



GoogleGoogle is bigger than the magazine and newspaper industries combined

"Google has become so big that sometimes it's difficult to understand just how big it is. It's on course to do $60 billion in revenue this year, almost all of that from advertising. But how big is that in terms of the media it competes against for ad dollars? [...]

It shows that Google alone is now bigger than either newspapers and magazines."


Google's Matt Cutts: don't worry about blog comments

"In a video on YouTube, Google’s Matt Cutts said that you shouldn’t worry too much about links in blog comments. [...]

Commenting on blogs with a link to your website isn’t spam as long as it isn’t abused. Use your real name when commenting. If you use a keyword as the anchor text, it can look spammy."


Google: how to preview your AdWords extensions
"Ad extensions do not normally appear when using the Ad Preview tool, so no need to be alarmed if you aren’t seeing the extension in the tool. [...]

You can always perform a live search if you’re really eager to see the extensions displayed with the ads, but note, any live search you perform can affect your impression and CTR data."


Search engine newslets

  • Google’s broken promises & who’s running the search engine?
  • Paid search: the best native-ad format ever.
  • Google Easter Egg: doctorin' the TARDIS.
  • Yahoo is selling many unused domains.
  • Google: Government requests for user information double over three years.
  • Bing testing favicons in ads, like Google.
  • Bing tests removing underlined titles in search results.
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3. Recommended resources

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