|Weekly SEO news: 12 November 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Google has introduced a new spam filter that can lead to a manual action penalty of your website. If the images that visitors see on your website are not the same images that Google sees, Google might take manual action against your website.
In the news: Matt Cutts talks about the SEO effects
of responsive design, Google makes errors with reconsideration
requests, more problems with Google's image search, and more.
Table of contents:
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| 1. A new Google filter that can lead to a manual
introduced a new spam filter that can lead to a manual action penalty
of your website. If the images that visitors see on your website are
not the same images that Google sees, Google might take manual action
against your website.
What is an image mismatch?
According to Google's official help page, image mismatch means that "some of your site’s images may be displaying differently on Google’s search results pages than they are when viewed on your site."
As a result, Google can apply a manual action to the affected portions of your website, which will affect how your site’s images are displayed in Google.
What should you do if you get an image mismatch message from Google?
If you get an image mismatch penalty message from Google, make sure that your website displays the same images to users when viewed directly through your website or within Google image search results.
When you have done this, submit a reconsideration request to Google.
A reason why Google cannot display the images from my website
Some webmasters use anti-hotlinking tools on their web pages. These anti-hotlinking tools make sure that the images from your website can only be retrieved from your own domain and not from other websites.
While it is understandable that webmasters don't want other people to use their images, Google says that this leads to a bad user experience.
Do you have to take action?
If you haven't received a notification message from Google, you don't have to worry about this new penalty.
In general, Google only applies penalties to websites that try to trick Google in one way or the other. If you do not use spammy methods on your website, you don't have to worry about Google's penalties.
Instead of investing your time cleaning up the damage that spammy techniques can do to your website, it is much better to start with white-hat search engine optimization techniques right from the start.
It takes longer to get high rankings with white-hat SEO methods but once your website has the high rankings, it will keep them much longer and you don't have to be afraid of Google's algorithm updates.
If you haven't done it yet, create your SEOprofiler trial account now. SEOprofiler offers a complete suite of white-hat search engine optimization tools that help you to get high rankings on Google and other search engines:
|2. Search engine news and articles of the week|
The mission of Microsoft and Bing is the evolution of search
"Bing is not going to beat Google in keyword search any time soon. [...] That’s not going to stop search at Microsoft [...]
"In a video on YouTube, Google’s Matt Cutts answered the question 'Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?'
"In an online discussion, Craig Miller, Vice President of Marketing at Shopify.com, said that many of Shopify.com’s users had problems with their image SEO. [...]Google can make errors when you submit a reconsideration request
In an online discussion, the webmaster of the Center for Infectious Disease Genomics run by Washington University in St. Louis wrote that her website had a penalty because the domain was used by a spammer before.
Report: mobile devices account for 28% of total website traffic
"Visits from mobile devices now account for 28 percent of total website traffic in Q3 2013, up 67 percent since Q3 2012, according to the Walker Sands Quarterly Mobile Traffic Report. [...]
Search engine newslets
| 3. Recommended resources
need to get high rankings on Google
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|4. Previous articles|