|Weekly SEO news: 5 November 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
The official Bing blog has posted information on how to improve the Quality Score of your ads and web pages. If you want to optimize your paid search campaigns for the holiday season, the following tips in this week's article will help you.
In the news: Google flags disavowed links, Bing teams
up with Twitter, the Digg
effect is back, Bing gives some further SEO tips, and more.
Table of contents:
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| 1. Official information: how to improve the
Quality Score of your ads
|The official Bing blog has posted information on how to improve
the Quality Score of your ads and web pages. Although the information
is from Bing, it can also help you to get better results with your
If you want to optimize your paid search campaigns for the holiday season, the following tips will help you:Relevancy is important
Some business owners run ads on every possible keyword variation and on every synonym that they find.
While it is important to bid on many targeted keywords, it is also important that there's a connection between the keyword, the ad and the landing page.
If that relevancy is missing, you run the risk of using keywords that won't deliver results. The relevancy influences the Quality Score of your ads.
Your Quality Score can change even if you don't make changes
Just because you haven't made any changes to your campaign does not mean that your competitors haven't optimized their accounts.
If your competitors optimized their relevancy for the keywords for which you advertise, the Quality Score of your own ads will decrease.
There are three ways to improve the Quality Score
1) Improve the relevance of your keywordsWhich Quality Score your keywords will get
1) A Quality Score of 1-5: Your keywords will get this Quality Score if it is underperforming in the market place. The keyword might not be relevant to the ad or the ad is poorly written. The click-through-rate (CTR) is lower than average.
Ads with keywords that have this Quality Score are less likely to appear when the keyword is searched.
2) A Quality score of 6: Your keywords will get this Quality Score if the CTR is competitive but not better than the average of keywords that target the same traffic.
3) A Quality Score of 7-10: Your keywords get this Quality Score if the keyword is very competitive and the CTR is higher than the CTR of keywords targeting the same traffic.
Improving the Quality Score of your keywords will improve the results of your paid search marketing campaigns.
Paid search marketing shouldn't be your only way to promote your website. If your website is only listed in the paid search results, you'll miss the majority of people who would purchase something on your site.
SEOprofiler helps you to get your website in the regular search results. If you haven't done it yet, create your SEOprofiler trial account now or order the full version at a special price:
|2. Search engine news and articles of the week|
Google seems to ignore many disavow files
In an online discussion, webmasters said that Google informed them about bad backlinks although these links were included in the disavow file:
"We have been teaming up with Twitter for a few years to surface public tweets from people who may have something to contribute to what you’re trying to get done with Bing.
"Are you actually breaking bad molds and making decisions that are best for the business? Or are you stuck in a rut repeating past successes and failures over and over again? [...]Deja vu: the "Digg effect" is back
"And despite all of [the other social media referrers], it was another site that sent the most referral traffic: Digg. [...]
What your search history says about you (and how to shut it up)
"With this week's revelation that the NSA secretly hacked into the data centers that power Google and Yahoo users' emails and documents (allowing them to check out users' files at will and without warrants), one is forced to wonder if Americans are aware of exactly how much personal information the NSA might find there -- and how much they agreed to provide. [...]
Search engine newslets
| 3. Recommended resources
need to get high rankings on Google
SEOprofiler is a full featured web-based SEO tool that offers everything you need to get high rankings on Google:
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|4. Previous articles|