Weekly SEO news: 22 October 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

This is the 600th issue of our weekly newsletter. Our weekly newsletter has been available for more than 11 years! Thank you for your continued support. We'll continue to provide you with useful information that will help you to improve your website's position on the Internet.

This week's article: Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.

In the news: Google's Matt Cutts and John Mueller answer user questions, Google AdWords location targeting gets an improvement, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to balance your SEO activities

Whatever you want to achieve in life, you usually get the best results if you find the perfect balance of all the factors that are involved. Search engine optimization is no different.

To get the best possible rankings for your website on Google, Yahoo/Bing and other search engines, you have to find the perfect balance of on-site ranking factors and off-site ranking factors.

SEO ranking factor balance

Easy to do: on-site ranking factors

On-site ranking factors are the elements on your website that influence the position of your website on search engines:

  • The text and the keywords that you use on your web pages.
  • The elements that you use on your web pages.
  • The number of web pages on your website.
  • The links on your web pages to other pages of your site.
  • The links on your web pages to other websites.
  • The navigational structure of your website.
  • The robots.txt of your site.
  • The HTML code of your web pages.
All of these factors can influence the position of your website on Google. Fortunately, it is relatively easy to change these elements.
More difficult: off-site ranking factors

Off-site optimization ranking factors are the ranking factors that are largely beyond your control:

  • The number of backlinks that point to your website.
  • The quality of the backlinks that point to your website.
  • How often your website is mentioned on social media sites.
  • The number of Likes, Google +1 clicks, etc.

Search engines use both on-site factors and off-size factors to determine the position of a web page on the search result page.

The right balance leads to the best results

Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.

Depending on the keywords for which you optimize your website, you can achieve good results with both methods.

You will get the best results, however, if you combine both methods. Optimized on-site factors make it easy for search engines to list your website for the right keywords.

Improved off-site factors show search engines that other people also find your website relevant to a particular topic.

How to find the perfect balance

Finding the perfect balance can be a difficult task. That's why we developed the Top 10 Optimizer in SEOprofiler. The Top 10 Optimizer analyzes all important elements and it shows you the elements that can be improved.

The optimizer considers all on-page factors, backlinks and social factors. Use the Top 10 Optimizer in SEOprofiler and your website
will get the rankings that it deserves.

If you haven't done it yet, create your SEOprofiler account now. The full version is available at a special price this month:

Free trial Test full version


Create a free trial account now or get the full version and save 99%.

2. Search engine news and articles of the week

Matt CuttsGoogle's Matt Cutts: guest blogging shouldn't be your full-time job
In a video on YouTube, Matt Cutts answers the question “How can I guest blog without it appearing as if I paid for links?”

According to Matt Cutts, spam guest blog posts do not match the subject of the blog and they often contain keyword rich anchor texts.

A true guest blog post should be from an expert who doesn't drop many keywords in the anchor texts. Matt Cutts says that you aren't doing your website a favor if you just do guest blogging to drive visitors to your website.

Editor's note: in another new video, Google's Matt Cutts said that it doesn't matter if you use <b> or <strong>, or <em> and <i>.



Google's John Mueller: responsive design is not a ranking factor

In an online discussion, Google's John Mueller said that responsive design is not a ranking factor:

"Google currently doesn't differentiate sites like that. You may see indirect effects (smartphone users liking your responsive site and recommending it to others), but we don't use that as a ranking factor. We are starting to use common configuration errors to adjust the rankings in smartphone search results though."

Editor's note: the common configuration errors that John Mueller mentions are faulty redirects to mobile pages and Smartphone only errors.



John MuellerGoogle's John Mueller: don't use fake Google+ profiles

In another online discussion, Google's John Mueller said that you should not use fake Google+ profiles to promote your site:

"There are a bunch of fake Google+ profiles promoting your employer's site. Perhaps it's worth contacting the website's SEO company to ask why they would do that -- dropping links like that is generally a bad idea, and impersonating users while promoting a medical site is definitely something I personally wouldn't recommend doing."


Don't use 'Holiday' in retail PPC ad copy (& other surprising optimization tips)
"'Cyber Monday' in an ad title or description indexes high for every device in Consumer Electronics, but isn't a strong pull in any other category, including Apparel and Accessories or Toys and Hobbies. [...]

Notice that ad quality is less compelling on PCs when phrases including 'holiday' are used in the title and description."


Google AdWords improves location targeting for international searches
"Advertisers using either the default or ‘location of interest’ setting will be able to show ads to potential customers by taking into account both the location that people are searching for, as well as the location they are searching from -- even when they are international searches."


Search engine newslets

  • A new Google experiment hides search results URLs.
  • Bing introduces Bing Smart Search.
  • Google launches product listing ads for mobile devices.
  • AOL takes top video ads spot from Google.
  • Report: Online shoppers more likely to respond to free shipping offers than price discounts.
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3. Recommended resources

How to get a website health-check quickly and easily

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The website audit tool in SEOprofiler automatically checks your web pages once per week. You will get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

SEO website audit

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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4. Previous articles
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