|Weekly SEO news: 1 October 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Some days ago, Google announced a new search algorithm. The new algorithm has the code name 'Hummingbird' and Google says that it should deliver better results than the previous algorithm. How does this influence the Google rankings of your website?
In the news: do not use the rel=nofollow tag for
internal links, a Panda penalty might be something completely
different, Google announces several changes, and more.
Table of contents:
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| 1. All you need to know about Google's new
|Some days ago,
Google announced a new search algorithm. The new algorithm has the code
name 'Hummingbird' and Google says that it should deliver better
results than the previous algorithm. How does this influence the Google
rankings of your website?
What is a ranking algorithm?
The ranking algorithm is the method that Google uses to choose the web pages that are displayed on the result page. Although Google released many updates of the previous ranking algorithm during the last months, this new update is a new development that replaces the old ranking algorithm.
When Google announced the new algorithm some days ago they said that they had been using it for about month. For that reason, you shouldn't see any major changes in the search results.
Panda and Penguin were updates of the old ranking algorithm. The new Hummingbird algorithm replaces the old algorithm. It is very likely that the methods of Panda and Penguin have been integrated with the new algorithm.
Like before, PageRank is one of over 200 factors that Google considers in the ranking algorithm. The quality of the links that point to a website are important. Google also considers the quality of a web page, the words that appear on the page and many more factors. The Top 10 Optimizer in SEOprofiler can help you to get a better idea of these factors.
According to Google, the new algorithm should be better with 'conversational search'. For example, a search for "What's the closest place to buy the iPhone 5s to my home" does not search for the individual words "iPhone 5s" and "buy." Instead, the new algorithm tries to get the meaning of the search.
Google has been using the new algorithm for the last month. There haven't been many complaints about changes in Google's search results (at least not more than usual).
If your website rankings haven't dropped last month, chances are that you don't have to worry about the change.
Google's new algorithm aims to process the existing signals in new and better ways. The recipe for high rankings on Google remains the same:
Use the tools in SEOprofiler to make sure that your web pages get high rankings with Google's new ranking algorithm. The website audit tool in SEOprofiler checks your web pages to make sure that all pages can be indexed correctly.
The Top 10 Optimizer in SEOprofiler shows you the web page
elements that can be improved on your web pages. SEOprofiler helps you
to get the rankings that your website deserves.
If you haven’t done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
Google’s Matt Cutts: do not use rel=nofollow on internal pages
"It doesn’t hurt to use the rel=nofllow attribute with links that point to useless pages. In general, it is better to avoid the rel=nofollow attribute on internal pages. Better use the noindex tag if you want to exclude pages from Google.
"The date of the traffic hit lined up with Panda, but is that enough to clearly say the site was indeed hit by our cute, black and white friend? [...]
"It is possible that the Hummingbird algorithm works somewhat differently than what is described in the claims and/or description of this patent, but they seem to be a pretty good match. Is this the Google Hummingbird patent?"
Google turns 15: Here are 10 milestones that have shaped its search program
"We decided to take a look at 10 things that have influenced, affected, or marked Google’s tenure as the dominant search engine on the Internet. In no way is this meant to be a definitive or comprehensive list. It’s also in no particular order."
Google announces several changes
"Our new comparison tool gives you new insights by letting you compose your own answer [...] With this update, you can get notifications across your devices. [...]
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|