|Weekly SEO news: 24 September 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
High rankings on Google and other search engines are influenced by on-page factors and off-page factors. Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. This week's article helps you to optimize the on-page factors of your web pages.
In the news: Google starts to hide all keywords,
reviews help in Google's Carousel, Bing introduces a new interface with
new features, and more.
Table of contents:
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| 1. How to optimize the on-page factors of your web
|High rankings on
Google and other search engines are influenced by on-page factors and
off-page factors. Before you focus on off-page factors such as
backlinks and social mentions, you should make sure that the on-page
factors of your web pages are correct.
Step 1: use your keywords in the right elements
If a website is all about cars, it won't be found for the keyword "buy shoes" even if it has thousands of backlinks. The keywords that you use on your web pages are very important:
It is important that your keywords appear in the right elements on your web pages. If you use the keyword too often, this can look like spamming.
For that reason, it is very important that you find the right balance. The Top 10 Optimizer in SEOprofiler shows you the perfect balance for the different elements on your web pages.
Step 2: make it easy for Google's robot to index your web pages
The navigational elements on your website should be logical and easy to use. A good website navigation helps Google to index your web pages correctly:
Step 3: social sharing
Always include social share buttons on your web pages. The buttons should be relevant to your audience. LinkedIn buttons are used by different people than Pinterest buttons.
Make it easy to share your web pages. The titles and the URLs of your web pages have to be descriptive and enticing.
Optimizing the on-page factors is important if you want to get the best possible rankings for your web pages. The tools in SEOprofiler help you to optimize both on-page and off-page factors.
If you haven’t done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
Post-PRISM, Google confirms quietly moving to make all searches secure, except for ad clicks
"When searches are encrypted, search terms that are normally passed along to publishers after someone clicks on their links at Google get withheld. In Google Analytics, the actual term is replaced with a 'Not Provided' notation. [...]
"When you see a warning like this in your account, don’t panic. [...] The easiest way to do this is to strive for a very high correspondence between your keywords, ads and landing pages."
"the research showed a very strong correlation between Carousel rank and average review rating and quantity. [...] While most hotel brands remain focused on TripAdvisor, seize a new advantage by optimizing for Google reviews."
Bing introduces a new logo and a new interface
"We have also rebuilt Bing.com with a beautiful new, modern design focused on simplicity, speed and visual appeal to give people a better search experience regardless of the device they are using. [...]
Bing introduces 'Page Zero'
"In the same 400 milliseconds it takes the average person to blink, Bing can suggest the best completion for a query and showcase rich information about the topic directly in the search box, without ever going to a results page. [...]
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|