|Weekly SEO news: 17 September 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
There’s a lot of turmoil in the world of link building. For years, many webmasters relied on spam and automated backlink building tools to get high rankings on Google. These methods don’t work anymore. Fortunately, there is a way to get high quality backlinks to your site.
In the news: Google's John Mueller says that you
don't have to react to all manual actions, a webmaster reports how
Google's disavow links tool damaged his website, most keywords are 'not
provided' by Google, the latest search engine statistics, and more.
Table of contents:
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| 1. Three simple steps: how to get good backlinks
|There’s a lot of
turmoil in the world of link building. For years, many webmasters
relied on spam and automated backlink building tools to get high
rankings on Google. These methods don’t work anymore. Fortunately,
there is a way to get high quality backlinks to your site.
Step 1: forget robots and think like a human
Before Google’s Penguin update, many webmasters thought that link building was for robots. You entered your keywords and the link building tool automatically created hundreds of backlinks with your keywords in the anchor text.
The fact that these backlinks didn’t make any sense for human visitors didn’t worry most of these people. Unfortunately, Google didn’t like these backlinks at all and as soon as their algorithms were good enough to detect these backlinks, websites that relied on spam backlinks experienced massive ranking drops.
The age of fully automated link building with robots is over. If you want to succeed in the modern world of link building, you have to think and act like a human.
Getting relevant links is the only sustainable link building strategy. The basis of a successful link building campaign are the websites that link to your site. Finding these sites can be difficult. It is easy if you have the right tools.
SEOprofiler offers a variety of powerful tools that help you to find good websites that should link to your website:
Do not use the PageRank of website to judge the quality of a website. Use common sense. Has the content been created by real people? Are the ads on the website reputable? Does the website list contact information? Further information on how to judge the quality of a website can be found here.
Find a reason to contact the owner of the other website. Would a link to your site be a resource for visitors of the other site? Can you contribute unique content to the other website?
Write a personal message and let the other webmaster know that you are a real human being. Try to form a relationship. Tips can be found here.
The backlink manager in SEOprofiler helps you to find the contact information of other websites. It also keeps track of your conversions and it provides additional information about your link partners. The link manager helps you to build backlinks as efficiently as possible:
If you want to make sure that your links lead to long-term rankings, it is very important that you build links like a human being. Focus on relevance. Show others that you are a real person. Link to other websites whenever it makes sense. Treat others like you would like to be treated.
You don’t need hundreds of links to succeed. A handful of really good backlinks can have a huge influence on your Google rankings. The tools in SEOprofiler make it as easy as possible to get these backlinks. If you haven’t done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
On Google+, Google's John Mueller said: "That generally means that we're not counting some of those links in the way that we might have in the past. [...]
Google’s John Mueller: URL citations can help pages get indexed
"In a Q&A session on Google Hangouts, Google’s John Mueller said that Google uses unlinked URL citations to find new websites. [...] But our goal here isn’t necessarily to pass any PageRank, which we don’t do with those kinds of links."
"Duane Forrester, Senior Product Manager at Bing, explained how you should not build links to your website."
"Google Sites led the U.S. explicit core search market in August with 66.9 percent market share, followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.4 percent (up 0.1 percentage points). Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).
Google query data disappearing at an unprecedented rate
"In mid-July, on average roughly 43% of Google organic search visits did not pass the user’s search query to the website receiving the visit. By the end of September, that figure may very well double. Currently, over 70% of search queries are not being provided. [...]
The sad state of my search traffic after disavowing 35,000 links
"Shortly after Google released Penguin 2.0 in late May, my rankings started to drop. They dropped like a rock. [...] Other SEOs noticed similar effects after disavowing links. [...]
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|