|Weekly SEO news: 10 September 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Using Google's link disavow tool can have a negative influence on the Google rankings of your website. If you plan to disavow backlinks in bulk you might want to reconsider your strategy.
In the news: Most websites haven't recovered from
Google's Penguin update, Google's new keyword tool seems fishy to
some, there might have been a Google algorithm update, authorship
doesn't influence rankings, and more.
Table of contents:
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| 1. Official Google information: the disavow
backlinks tool can harm your website
link disavow tool can have a negative influence on the Google rankings
of your website. If you plan to disavow backlinks in bulk you might
want to reconsider your strategy.
Google confirms that the disavow backlink tool can be harmful
When Google released the disavow links tool about one year ago, Google's Matt Cutts said that you should be careful with the tool:
"It’s something where it is possible, in the process of telling Google to ignore links to your site, to make mistakes. So I would approach it with caution. I wouldn’t just jump in."
Last week, Eric Kuan, member of Google's web spam team, confirmed that the link disavow tool can hurt the rankings of your website:
"The disavow backlinks tool should be used with caution since it can potentially harm your site's performance.
However, if you see a considerable number of spammy, artificial, or low-quality links point to your site, and you're confident that the links are causing issues for your site, you can use the disavow tool to disavow those links. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool."
In other words: using the disavow
backlinks tool is an indicator that there's something fishy about your
website and it can happen that you disavow good backlinks that help
Think twice before using the
disavow backlinks tool
As Google's Eric Kuan said above: "Google can assess which links to trust without additional guidance," so there is no need to inform Google about low quality backlinks.
By using Google’s disavow links
tool, you show Google several things:
Some people think that using the disavow tool might be seen as admission of guilt. If you want to tell Google that you are (or have been) a spammer, then the disavow links tool might be a good way to do so.
Of course, it is a good idea to use the disavow backlinks tool if you actually did spam Google in the past.
There are better ways to invest your time
If you did not use spammy methods in the past, there are better ways to invest your time than cleaning up old links. Instead of working with old links, concentrate on getting new backlinks.
Investing your time in new high
quality backlinks will have a much bigger impact on the rankings of
your website on Google.
Among many other things, SEOprofiler offers powerful tools that help you to get high quality backlinks to your website. SEOprofiler only uses spam-free search engine optimization methods that play by the rules.
If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the wee|
"I wanted to share the results from our June poll asking how many of you recovered from the Penguin 2.0 update.
Local Search: why it’s not working
"While the concept is fantastic, it hasn’t taken off for a few reasons. First, the apps are not user friendly. Checking-in and starting conversations with other users should be easy tasks, but that’s not the case. [...]
"Mr Fletcher invented the world's first web-crawling search engine - the very technology that powers Google, Bing, Yahoo and all the major search tools on the web today. [...]
"When we consider what to make of all this, a cynical view would point out that if a key Google objective in rolling out a new keyword tool is increasing revenue by driving up search volume so advertisers would be compelled to spend more and CPC increases are more easily justified, then, mission accomplished.
Another Google algorithm update?
"During the last few days, many webmasters have observed major changes in Google’s search results. Google officials say that they have nothing to announce but that does not mean that there wasn’t an algorithm update. Have you seen unexpected changes in your Google rankings?
Does Google’s authorship integration affect search rankings?
"It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches, but as yet there is no evidence to show a correlation between author profiles and better ranking URLs."
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|