|Weekly SEO news: 27 August 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Google has recently published frequently asked questions about
the rel="author" tag. For example, you cannot use mascots in the author
image, you shouldn't have multiple Google+ profiles for multiple
languages, and authorship isn't for product listings. This week's
article has the details.
In the news: +1 clicks have no impact on rankings,
Google's messages are confusing, page speed is not more important on
mobile, and more.
Table of contents:
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| 1. Official Google information: everything you
need to know about authorship
recently published frequently asked questions about the
For example, you cannot use mascots in the author image, you shouldn't have multiple Google+ profiles for multiple languages, and authorship isn't for product listings. Here are the details:1. What kind of pages can be used with authorship?
Pages that contain a single article or a single piece of content by the same author can use the rel="author" attribute. If the page is a list of articles or an updating feed, then Google won't use the rel="author" attribute. Google also won't use the attribute if the author frequently switches on the page.
If the page consists primarily of content written by the author, and if the page contains a clear byline on the page, stating the author who wrote the article (using the same name as used on the Google+ profile), then Google might use the rel="author" attribute.
If you have a pest control business and want to write articles as the 'Pied Piper' then you're free to do that. However, Google's won't display author information in the search results. They just want to show the author images of real people in the search results.
Important: Link the authorship markup to the Google+ page of a person. Do not link it to your company's Google+ page. Google wants to feature people with the rel="author" attribute.
If your website contains articles in different languages, do not use two different Google+ accounts in different languages for the same person. One author should have only one Google+ page.
At this time, Google's search user interface supports only one author per article, blog post, etc. This might change in the future.
If you don't want to see author information next to your website in Google's search results, make the Google+ page of the author not discoverable (instructions). It also helps to remove any profile or contributor links from the website.
The rel="publisher" attribute enables businesses to link whole websites to the Google+ page of that business. The rel="author" attribute links articles to the Google+ profile of a person. Both attributes link relationships, but they are completely independent of one another.
The authorship annotation is useful to searchers because it signals that a page conveys a real person's perspective or analysis on a topic. Product pages are not perspective/analysis oriented. For that reason, you shouldn't use the attribute on these pages.
If you write an article about products ("Camera X vs. Camera Y: Faceoff in the Arizona Desert"), you can use the rel="author" attribute with that article.
If you want to improve the look of your web pages on Google's result pages, take a look at the rich snippet creator in SEOprofiler. If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the wee|
"The blog ‘State of Search’ has interviewed four ex-Googlers. The ex-Googlers collectively bring about 20 years of work experience at the Google Search Quality Team to the table."
Google's Matt Cutts: +1 clicks have no impact on rankings
"In a discussion on Hackernews, Google’s Matt Cutts said that more +1 clicks do not lead to higher Google rankings:
"In a video on YouTube, Google’s Matt Cutts said that the loading time of a web page is not more important on mobile than it is on desktop search.
"Many website owners are confused by the warning messages that Google sends. Some webmasters think that particular backlinks have a negative influence on their rankings although they haven’t. Others think that Google penalized their whole website although only a single page is affected.
Mobile gains greater share of search
"This year, the share [of all digital search ad dollars spent on mobile devices] will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile."
Search engine newslets
| 3. Recommended resources
How to get a
website health-check quickly and easily
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|