Weekly SEO news: 6 August 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Link building can be a very time-consuming and tedious process. You can save a lot of time and effort if you plan your link building activities and if you use the right tools.

In the news: Google fights spam in 40 different languages, the author image influences the page ranking, confusion about Google Webmaster Tool messages, Google merges AdWords tools, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to accelerate the four steps to a successful link building campaign

Link building can be a very time-consuming and tedious process. You can save a lot of time and effort if you plan your link building activities and if you use the right tools.

Getting good backlinks involves the following four steps:

4 link building steps
  1. Find suitable web pages that are related to your website.
  2. Evaluate the websites to find out if they have a positive influence on the search engine rankings of your website and/or deliver visitors to your site.
  3. Find the right contact information to get the link from the web page.
  4. Keep track of your conversations, manage your newly built backlinks, check if your link partners still link to your site, etc.

Fortunately, the link manager and the link building tools in SEOprofiler can help you with all of that. Think of SEOprofiler as your CRM for link building with integrated link analysis and link research tools.

Step 1: Find suitable web pages that are related to your website

SEOprofiler offers many different tools that help you to find related web pages that could link to your site. For example, you can use SEOprofiler to:

  • Discover blogs who allow guest posts and offer your writing services.
  • Find the resource and links pages where you can add your site.
  • Find writers who are likely to cover your story, or repost your infographics and articles.
  • Find people who review products or services in your space.
  • Find hub pages that link to websites such as yours.
  • Analyze the backlinks of your competitors.

The possibilities are endless. The link research tools in SEOprofiler parse the data for you so that you will save a lot of time. With SEOprofiler, you get structured data and you will find the web pages and links that you are looking for in a fraction of the time it usually takes to get that information.

All link research tools in SEOprofiler have 'Add' buttons that enable you to quickly add websites to the link manager. You can add new websites with a single click:

add backlink

With one click: turn any website or blog post into a link contact record

If you find a good web page while surfing the web, you can add it to the link manager in SEOprofiler with a single mouse click. Just add the link manager bookmarklet to your web browser and then click the bookmarklet link when you want to add a link to the link manager:

browser bookmarklet

With SEOprofiler, you find good backlink opportunities as quickly and efficiently as possible.

Step 2: automatically get evaluation metrics

SEOprofiler makes it very easy to evaluate websites. When you add a website to the link manager, SEOprofiler automatically collects all important metrics that help you prioritize the opportunities.

Comprehensive filter options enable you to view only the links that you want. For example, you can sort the link by link influence, by Google PageRank, etc.:

link building filters

Step 3: automatically get detailed contact information

When you add a new page to the link manager, SEOprofiler automatically retrieves detailed contact information.

The link partner profiles in the link manager include contact info (email, phone, Twitter, Facebook, postal address, etc.), site metrics, outstanding tasks, and a complete activity history (conversations, notes, etc.):

contact information

Step 4: keep track of your conversations, manage and check your backlinks, etc.

The link manager in SEOprofiler enables you to keep track of your conversations and you can keep notes. You'll always know when you contacted which person.

The link manager automatically checks if the other web pages still link to your site. Websites with problems will be marked so that you can find them quickly and easily.

You can export the link manager data to CSV to enable report in MS Excel or other tools. You can also create white-label PDF reports and white-label web-based reports for your boss and your clients. The recipients of the reports won't find out that you use SEOprofiler to manage the links.

SEOprofiler is a powerful tool that helps you to streamline your link building activities. If you want to get things done, SEOprofiler is the right tool for you.

If you haven't done it yet, create your SEOprofiler account now:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

2. Search engine news and articles of the wee

Google's Matt Cutts: Google fights spam in 40 different languages

"In a video on YouTube, Google’s Matt Cutts said that Google’s spam team is fighting spam on a manual level in 40 different languages.

Google has stronger spam algorithms for the English search results on Google.com. Although some spam algorithms are launched just for the English language, Google tries to launch most algorithms globally."



Google PlusCan changing your profile picture manipulate Google authorship?
"Google will only apply Authorship SERPs markup to human faces and may penalise you if you flounce this rule.

It is difficult to say whether it is a human or a robot that checks for faceless images but images in violation are certainly picked up on fairly quickly! [...] If you want to heighten your chances of gaining some free extra traffic to your site or blog, ensure that you have a professional, headshot."



Discussion: Google business photos broken?

"My Google plus page shows 'no entry' symbols where photos are missing. My 'About' page and photos reflect the problem....there were only 5 initially but today I find 12 'no entry' symbols."



GoogleDiscussion: do all Google Webmaster Tools messages mean that the website has been penalized?

In a discussion in an online forum, webmaster discuss if all GWT messages mean that the website has been penalized.

Some websites get a message from Google that the website received a manual action, yet they see no decline in rankings. Other websites get a 'manual action' lifted message and the rankings don't recover.


Google AdWords merges three tools into a new version of the Google Display Planner

"Today we're taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. [...]

The Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated in early September."


Search engine newslets

  • Twitter adds photos and accounts to search results.
  • Yahoo acquires Rockmelt.
  • iOS organic search referrers return, but not entirely.
  • UW search expert ‘disappointed’ with Microsoft Bing’s progress.
  • 59% of Yelp searches are on mobile.
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3. Recommended resources

How to get an in-depth review of your website

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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