|Weekly SEO news: 16 July 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Since Google's Penguin update, many webmasters are worried about the importance of backlinks. Last Wednesday, Google's Matt Cutts talked about the importance of links in an online interview. Here are the key takeaways.
In the news: Google gives contradicting penalty
information to some webmasters, another company tries to challenge
Google, guest blogs should contain the nofollow attribute, and more.
Table of contents:
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|1. Google’s Matt Cutts talks about the importance of backlinks|
Since Google's Penguin update, many webmasters are worried about the importance of backlinks. Last Wednesday, Google's Matt Cutts talked about the importance of links in an online interview. Here are the key takeaways from the interview:
1. Links are still the best way to rank a website
Matt Cutts made it clear that the links that point to your website are important:2. Link building is not bad
"Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that."
As long as your website is linkworthy, link building is fine:
"The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. [...] Make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings."
Most links from press releases do not count in Google's ranking algorithm. If an editor decides to publish an article on a newspaper site based on that press release, that link will count.
According to Matt Cutts, Guest posts can be problematic:
"If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems."
You must make sure that your website is the original site if your content is syndicated to other sites. Publish the content before others and use the rel=canonical attribute.
Good backlinks are very important if you want to get high rankings on Google and other search engines. The tools in SEOprofiler help you to get the best possible rankings for your website.
SEOprofiler helps you to find the best keywords, it helps you to optimize your web page content, it helps you to get good backlinks, it helps you to analyze your website visitors, and much more.
Best of all, SEOprofiler is a safe search engine optimization tool that plays by the rules. If you haven't done it yet, create your SEOprofiler account now:
|2. Search engine news and articles of the week|
Google: use nofollow links if you're guest blogging
In an online video, Google's John Mueller said that you should use nofollow links if you’re submitting articles for your website, or your clients’ websites.
"Google owns 67 percent of the market in the U.S. as smaller players like Bing and Yahoo fight for scraps.
In an online discussion, a webmaster wondered why her website rankings for branded terms dropped since the last penguin update. Google's Gary Illyes said that the ranking drop was not related to spammy links:
Are Google's results too ad-heavy and self-promotional?
Search engine newslets
| 3. Recommended resources
white-label SEO reports to your boss and your clients
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Your clients won’t find out that you use SEOprofiler to create the reports.Fully automated
Except for the link management report, the web-based SEO reports in SEOprofiler are fully automated. Set them up once and SEOprofiler will do the work:
You can offer your clients customizable ranking reports, link management reports, website analytic reports, and website audit reports.
If you haven’t done it yet, get your SEOprofiler account now. You can get full access to all SEOprofiler tools for just $1 (this offer is available once per customer):
|4. Previous articles|