Weekly SEO news: 28 May 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.

That's why there are so many companies that offer seemingly quick and easy ways to get listed on Google's first result page. What do they cost? Can your business afford them?

In the news: Google Penguin 2.0 is live (and how to protect your website), there might have been a Bing algorithm update, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Four quick and easy SEO solutions

Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.

That's why there are so many companies that offer seemingly quick and easy ways to get listed on Google's first result page. What do they cost? Can your business afford them?

4 quick SEO solutions

Four quick and easy ways to get your website on Google

There are many different tools and services that promise a fast track to Google's search results. Here are the most popular offerings:

  1. Buy links from high PR pages?

    Some companies sell links from high PR pages. Links from these pages used to give your web page rankings a boost in Google's search results. Some of these links still work.

    The problem with these links is that Google doesn't like them at all. Since Google's Penguin updates, paid links can get your website into major trouble and your website might lose all of its rankings.

  2. Join a backlink network?

    Some companies offer private link networks. If you join these networks, your website will get hundreds of backlinks with very little work.

    Just like paid links, these network links used to have a positive effect. Unfortunately, these links are against Google's TOS and Google will downrank your web pages if they find out that you participate in a link network. Several link networks have been penalized by Google during the last few months.

  3. Quickly get backlinks from social media sites, forums and blogs?

    There are several software tools that automatically create backlinks from social media sites, forums and blog comments. To get these backlinks, the tools create fake accounts on several web pages and then they create thin content with a backlink to your site.

    Until recently, you could give your website a major ranking boost with this method. Google's anti spam updates have stopped this. If you use these tools, you invite Google to penalize your site. All tools that use fake social media accounts are spamming tools.

  4. Quickly fill your website with content?

    Everybody knows that web pages need content to get high search engine rankings. The easiest way to get content rich web pages is to reproduce content from other websites on your website.

    There are several scripts that will scrape other web pages and remix the content. If you use this on your own web pages, you will soon find out that Google's Panda update doesn't like it.

How much do these services cost?

The companies that offer the services above charge $100-$1000/month. When you consider that all of the solutions are nearly fully automatic, this seems to be a relatively good price.

The problem with the methods mentioned above is that they all will get your website banned from Google's search result pages sooner or later. Google thinks that these methods are spam and they are right.

You can get short term results with these methods but it is only a matter of time until your website will be penalized. That's the real price of these quick and easy SEO solutions.

Checklist: when to avoid the methods above

If your answer to one of the following three questions is 'yes' then you should avoid the methods above at all costs:

  • Does your company have employees or investors?
  • Is your website the primary source of your income?
  • Would losing most of your visitors be a disaster for your income?

If you want to get high rankings on Google without risking your website, use safe search engine optimization methods. Safe SEO methods are search engine optimization methods that play by the rules. If you optimize your web pages with these methods, you will get high rankings that last.

Get high rankings

SEOprofiler is a so-called white-hat SEO tool that only uses safe SEO methods. If you haven't done it yet, try SEOprofiler now:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

2. Search engine news and articles of the week

Google Penguin 2.0 is live: how to protect your website

"We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.

About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact."


BingBing Sitemap plugin 1.0 launch
"The Bing XML Sitemap Plugin is an open source server-side technology that takes care of generating XML Sitemaps compliant with sitemaps.org for websites running on Internet Information Services (IIS) for Windows® Server as well as Apache HTTP Server."


Discussion: was there a Bing ranking algorithm update?

"Our traffic is down around 30% from Bing/Yahoo. Did they roll out an update of some sort? [..] Some of our previously highly ranked pages got lost from the Bing index... while most other pages seem just fine."



GoogleTop Charts in Google Trends—The most searched people, places and things

"Top Charts are lists of real-world people, places and things ranked by search interest. They show information similar to our Year-End Zeitgeist, but updated monthly and going back to 2004."

Search engine newslets

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3. Recommended resources

How to get an in-depth review of your website

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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4. Previous articles
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