|Weekly SEO news: 14 May 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.
In the news: it seems that Google tests new factors
for future algorithms. Matt Cutts announces the next major Penguin
update, 5 facts about Google's Quality Score, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
|1. Why linking to other websites can help your Google rankings|
Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.
The reason for that is that Google uses 'long clicks' to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.
What are long clicks?
If a user clicks on a result and remains on the found website for a longer time, it's a long click. A short click occurs if a user clicks on a result and quickly returns to the search results page to click on another page.
Long clicks are an indicator for good search results. Short clicks indicate that the user was not satisfied with the found web page.
How to get long clicks
If you make sure that your website visitors do not return to the search results, your web page will count as a good page in Google's search results. You can make sure that your website visitors don't go back to Google by doing the following:
1. Offer your website visitors exactly what they want
The more targeted the keywords that you use for your search engine optimization campaign, the more likely it is that visitors that find your website through a keyword search will find what they are looking for on your website.
If you offer the solution to the query of the website visitor, the visitor won't go back to Google. The keyword tools in SEOprofiler help you to find the best keywords for your website. To make sure that your web pages have a high conversion rate, read this.
2. Link to related websites
By linking to other websites, you can create more long clicks for your website. If your website visitors don't find what they are looking for on your website, they can click the links to other websites that offer further information about a particular topic.
Linking to other websites is not a sign of bad web page content. Links to other websites also won't drive visitors away. Sooner or later, users will leave your website anyway. They can go back to Google, or they can click one of your links to other sites.
Of course, you shouldn't link to random websites. Link to other websites that help to satisfy the user's query. Doing this will help you to get more long clicks and your website will earn more backlinks. Both will have a positive impact on the Google rankings of your website.
The search engine optimization tools in SEOprofiler help you to optimize your web pages so that they get high rankings on Google. You get all the tools that you need to get high rankings, more customers, and more sales.
|2. Search engine news and articles of the week|
Google's Matt Cutts announces Penguin 2.0
On Twitter, Google's Matt Cutts announced the a major update of the Penguin update:
This problem has been discussed in an online forum. It seems that Google displays websites that are mainly news orientated in the "Google News" results an not in the organic results. If Google does not think that your website is news orientated, it will appear in the regular organic results.
"Google is where you search for information and Amazon is where you buy stuff—two different businesses, right? [...]
"1. Quality Scores can rise or fall rapidly from day to day [...] 2. Some Quality Score shifts bounce back immediately [...] 3. A significant shift in CTR can trigger a rapid change in Quality Score [...] 4. Quality Score is more volatile on head terms than tail terms [...] 5. A unit change in Quality Score affects CPC by 5%."
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|