Weekly SEO news: 7 May 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make. Avoid these mistakes if you want to get high rankings on Google.

In the news: more information about Google's EMD filter, mobile gets 20% of paid clicks, unusual regional Google results, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google: the top 5 SEO mistakes that webmasters make

In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make.

Top 5 SEO mistakes

Mistake 1: having a website that is not crawlable

According to Matt Cutts, the biggest SEO mistake is having a website that is not crawlable by search engines.

If your website is not crawlable, search engines cannot index your pages and your web pages won't be listed on Google. That's why we created the website audit tool in SEOprofiler. The audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly.

Mistake 2: including the wrong words on your web pages

Using the wrong words on your web pages is the second biggest mistake. For example, he says that you should write "How high is Mount Everest" instead of "Mt. Everest Height" on your pages because that is how people search on Google.

The keyword research tools in SEOprofiler help you to find the best keywords for your website. SEOprofiler offers at least 26% more keywords than other services. The keyword suggestion tool in SEOprofiler is available for 25 different countries and regions.

Mistake 3: focusing on the wrong things

Some webmasters focus on link building before they have compelling content on their web pages. Although backlinks are the most important factor in Google's algorithm, it is more important that your website has good content. Without good content, your website won't get high rankings.

The tools in SEOprofiler help you to improve the content of your web pages. You also get tools that help you to improve the backlinks of your website.

Mistake 4: forgetting to think about titles and descriptions

The title and the description of a web page have a big influence on the performance of the page on search engines. Compelling web page titles and descriptions lead to more clicks and more visitors.

The Top 10 Optimizer in SEOprofiler helps you to optimize the titles and descriptions of your web pages (as well as many other elements that influence the position of your web pages on search engines). Make sure that your web pages contain all the elements that are needed to get high rankings on Google.

Mistake 5: not learning about how Google works and what SEO is about

If you don't know what you're doing, you won't be successful. To make sure that you can get your website as quickly as possible on Google's first result page, we have created a comprehensive SEO tutorial.

The tutorial explains everything from keyword research over web page optimization and link building to conversion optimization.

Getting high rankings on Google isn't rocket science. If you do the right things and if you play by the rules, your website will get high rankings for keywords that deliver targeted visitors. If you haven't done it yet, test SEOprofiler now. SEOprofiler offers all the tools that you need to get high rankings on Google and other search engines:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

2. Search engine news and articles of the week

Google Update affecting local Australian rankings?

"A recent Google update may have rolled out a double whammy impact, targeting both the devaluation of spammy links as well as a direct impact upon location rankings within a particular area. [...]

I regularly see UK and US results posted above local Australian results when searching on local services or shops. I do believe brands can improve their chances by ensuring they have a local address available."


GoogleDiscussion: changes in Google's exact match domain (EMD) spam filter?
"[Switching to a non EMD domain might help] because Google's final EMD algorithm was a bit heavy-handed on the edge cases. They tried to get it balanced through, what, something like 3 updates? So some people's sites have something good going that isn't just EMD keyword matching, but possibly this last EMD update trivialized that. [...]

Changed mine yesterday and gone from position 360 to 12 in just over 24 hours. [...] I know it's early days, but I'm now thinking EMDs that rely on the EMD term for traffic are really bad news."


Bing challenges you (and Topeka) to Bing it on

"Change can be hard, even uncomfortable, but according to a recent Bing survey, 93 percent of people say they are open to trying new things, while 45 percent say it can even be a refreshing experience. [...]

We’ve heard people say how impressed they were with Bing’s results and some even noting surprise when they realized they picked Bing over Google."



StatisticsMobile gets one out of five paid clicks

"The allocation of paid search ad spending across devices is not keeping up with the distribution of clicks. In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.

The biggest lag was on the phone, which accounted for about 9% of clicks but only 5% of total spend."

Discussion: you might never recover from a Google Penguin penalty

"There are a few hit sites that have recovered - definitely not many, and especially not e-commerce. The successful approaches I know about always seem to include a focus on conversion optimization rather than traditional SEO methods.

Focusing on the user experience with a strong value-add for the visitor seems to make a big difference."

Search engine newslets

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3. Recommended resources

Get a detailed SEO audit of your website for $1

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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