Weekly SEO news: 23 April March 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine?

In the news: short comments aren't spam for Google, you shouldn't buy domains if they were used by spammers, Bing takes more of Google's market share, more information about the disavow links tool, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. A new search engine challenges Google
A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine?

samuru

What's the name of the new search engine?

The name of the new search engine is Samuru.com. It was developed by Stremor, the company of Brandon Wirtz. Brandon Wirtz previously tested many different ways to game Google for fun and profit. As he worked on the 'dark side' of SEO, he knows which methods spammers use to manipulate the results.

What is special about this new search engine?

In contrast to other search engines, Samuru does not rely on backlinks to specify the relevance of a web page. The technology behind Samuru is called 'Liquid Helium':

"It converts written content into mathematical values and algorithms for predictable analysis, extraction, and manipulation.

Liquid Helium factors information about sentence and paragraph structure, word usage, parts of speech, grammar, writing style, punctuation, and inherent bias through a vast collection of proprietary rules, filters, and custom language libraries. [...]

The ability to extract sentiment, bias, reading level, technical level, formality, urgency, and whether or not content is editorial in nature are just a few of the language scores that can be returned."

Samuru is still work in progress. In an online discussion, the founder of Samuru said: "When you are building a technology, you have to isolate and test. We use indicators that are harder to game than inbound links like traffic. But it is a balancing act. We have just shy of 100 score factors we can tweak, and getting them right takes a bit of time."

How to game Samuru.com

Samuru can find out if the text on a web page makes sense or not. To 'game' Samuru, you have to write useful and helpful text. This is something that will help your website rankings as well as visitors who find your website on the Internet.

Samuru has an interesting concept and we wouldn't be surprised if Google added similar methods to their algorithm. If you want to make sure that search engines can index all of your web pages correctly, use the website audit tool in SEOprofiler.

For only $1, you will get a detailed analysis of your web pages as well as instructions on how to change your pages so that all pages can be indexed correctly:

Free trial Test full version for $1


SEOprofiler helps you to get your website on Google and other search engines. Create a free trial account now or test the full version for only $1.

2. Search engine news and articles of the week

Google's John Mueller: short comments aren't necessarily spam

In a video chat, Google's John Muller said that the length of comments on your blog does not influence possible penalties on the page that shows the comments.

"We do not take any manual or algorithmic action based on the length of the comments that are left on a blog."


Matt CuttsCan I buy a domain that used to have spam on it and still rank?
Google's Matt Cutts answer this question in a video. He says that it's a tricky question because there are algorithmic penalties and manual penalties. All manual penalties time out.

If you clean up the content on the website and file a reconsideration request, the domain might recover. If there was an algorithmic penalty (for example due to many spam links), it won't be so easy to get high rankings with the website.


Paid search study: Bing takes more of Google's market share

"Despite seeing impressions down 4 percent YoY, a 15 percent increase in search click-through rate (CTR) lead to an 11.7 percent increase in overall clicks. Coupled with an 8.8 percent YoY increase in CPC, total advertiser spend across Google and Yahoo!-Bing increased 21.6 percent. [...]

Bing’s share of advertiser spend grew to 21 percent, up 3.6 percent YoY and 3 percent QoQ.  Bing saw strong growth on tablets, increasing its share of spend from 10.6 to 15.3 percent YoY."



John MuellerGoogle: include links in your disavow file even if the links have been removed

In an online discussion, Google's John Mueller said that it makes sense to include links in your disavow file even if the website removed the link:

"While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into resolving the issue at its roots (on those external sites), it can also be a good practice to at least have those sites listed in your disavow file in the meantime."

Editor's note: This might help you if the other website removes the link and then adds it back later (if the link was hurting your site in the first place).

We don't recommend using the disavow links tool. Google will automatically ignore low quality links. Better invest your time in getting new high quality links.


Google Q1 revenue rises and paid clicks up 20%

"Aggregate paid clicks, which include ad clicks on Google sites and Google Content Network sites rose 20% year-over-year and 3% over Q4 2012. [...]

After a 2% increase in Q4 from Q3, cost-per-click  fell approximately 4% both year-over-year and quarter-over-quarter."

Search engine newslets

  • Safe searching with Bing: a response to AV-TEST's search malware analysis.
  • Google AdWords updates terms and conditions.
  • Google AdWords adds social annotations to AdWords.
  • Yahoo shutting down several products.
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3. Recommended resources

Get a detailed SEO audit of your website for $1

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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4. Previous articles
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