|Weekly SEO news: 23 April March 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
A new search engine tries to challenge Google. It doesn't rely
on backlinks and it actually delivers good results. Could this be a
real alternative to Google? How can you make sure that your website
will be found in this search engine?
In the news: short comments aren't spam for Google,
you shouldn't buy domains if they were used by spammers, Bing takes
more of Google's market share, more information about the disavow links
tool, and more.
Table of contents:
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| 1. A new search engine challenges Google
|A new search
engine tries to challenge Google. It doesn't rely on
backlinks and it actually delivers good results. Could this be a real
alternative to Google? How can you make sure that your website will be
found in this search engine?
What's the name of the new search engine?
The name of the new search engine is Samuru.com. It was developed by Stremor, the company of Brandon Wirtz. Brandon Wirtz previously tested many different ways to game Google for fun and profit. As he worked on the 'dark side' of SEO, he knows which methods spammers use to manipulate the results.
What is special about this new search engine?
In contrast to other search engines, Samuru does not rely on backlinks to specify the relevance of a web page. The technology behind Samuru is called 'Liquid Helium':
"It converts written content into mathematical values and algorithms for predictable analysis, extraction, and manipulation.
Liquid Helium factors information about sentence and paragraph structure, word usage, parts of speech, grammar, writing style, punctuation, and inherent bias through a vast collection of proprietary rules, filters, and custom language libraries. [...]
The ability to extract sentiment, bias, reading level, technical level, formality, urgency, and whether or not content is editorial in nature are just a few of the language scores that can be returned."
Samuru is still work in progress. In an online discussion, the founder of Samuru said: "When you are building a technology, you have to isolate and test. We use indicators that are harder to game than inbound links like traffic. But it is a balancing act. We have just shy of 100 score factors we can tweak, and getting them right takes a bit of time."
How to game Samuru.com
Samuru can find out if the text on a web page makes sense or not. To 'game' Samuru, you have to write useful and helpful text. This is something that will help your website rankings as well as visitors who find your website on the Internet.
Samuru has an interesting concept and we wouldn't be surprised if Google added similar methods to their algorithm. If you want to make sure that search engines can index all of your web pages correctly, use the website audit tool in SEOprofiler.
For only $1, you will
get a detailed analysis of your web pages as well as instructions on
how to change your pages so that all pages can be indexed correctly:
|2. Search engine news and articles of the week|
Can I buy a domain that used to have spam on it and still rank?
Google's Matt Cutts answer this question in a video. He says that it's a tricky question because there are algorithmic penalties and manual penalties. All manual penalties time out.
"Despite seeing impressions down 4 percent YoY, a 15 percent increase in search click-through rate (CTR) lead to an 11.7 percent increase in overall clicks. Coupled with an 8.8 percent YoY increase in CPC, total advertiser spend across Google and Yahoo!-Bing increased 21.6 percent. [...]
In an online discussion, Google's John Mueller said that it makes sense to include links in your disavow file even if the website removed the link:
"Aggregate paid clicks, which include ad clicks on Google sites and Google Content Network sites rose 20% year-over-year and 3% over Q4 2012. [...]
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|