Weekly SEO news: 16 April March 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Co-citation and co-occurrence are important factors that influence the position of your web pages in Google search results. The environment in which the links to your website can be found have a big impact on the value of the links.

In the news: desktop search hits an all-time high, Bing Ads adds many new features, Google won't display your author image if they don't like it, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Co-occurrence, co-citation and their effect on your rankings
Co-citation and co-occurrence are important factors that influence the position of your web pages in Google's search results. The environment in which the links to your website can be found have a big impact on the value of the links.

1. Co-occurrence: the words on the linking pages influence your rankings

Even if the link to your website does not include your targeted keyword, your web page can get a ranking boost for that keyword. The link just has to come from a page that is related to the keyword.

For example, if a web page has an article about shoes, boots, sneakers and sandals, then your website will get a ranking boost for these keywords if that page links to your site.

For example, the following link has a positive influence on the ranked pages for the term "shoes" although it is not included in the link text:

link co-citation

How to find websites that contain the right keywords:

The backlinks by keyword tool in SEOprofiler helps you to find websites that contain your keywords in the title and in other page elements. Links from these web pages will increase the position of your own web pages for these keywords.

2. Co-citation: the other links on the linking pages influence your rankings

Suppose your website is about selling shoes. If your site is linked by other websites that link to your website and other websites that are about frogs and toads then Google might think that your website is related to frogs and toads.

It's important that the other links on the web page that links to you are related to your site. If you're listed in the "shoes" category of an Internet directory then all web sites in the same category are usually also about shoes.

If web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, Google thinks that A, B, C and D are related to each other because the same web sites link to them:

co-citation

Even though they don’t directly link to each other, websites A, B, C and D are related. The more web sites they are linked from, the stronger the relationship.

How to find websites that put your website in the right context:

The hub finder tool in SEOprofiler helps you to find websites that will put your own site in the right context. It finds websites that link to other websites that are related to your keywords and it helps you to get links from these websites.

The whole point of co-citation is to associate keywords and topics with the links on a page. Even if the link to your website uses 'click here', Google will be able to find out what the link is about if it comes from the right page.

The link building tools in SEOprofiler help you to get backlinks from the right kind of web pages. SEOprofiler is a white-hat search engine optimization tool that plays by the rules. If you use SEOprofiler to improve your rankings, you can be sure that you will only use safe SEO methods that lead to lasting results:

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2. Search engine news and articles of the week

More than 20 billion searches: desktop search hits all-time high

"Desktop-only search was just under 20.4 billion searches during March 2013. That’s 11% more than in February and a new record. [...]

Google Sites ranking first with 13.7 billion (up 11 percent). Microsoft Sites ranked second with 3.4 billion searches (up 13 percent), followed by Yahoo! Sites with 2.4 billion (up 14 percent), Ask Network with 540 million (up 14 percent) and AOL, Inc. with 321 million (up 5 percent)."

Editor's note: Desktop search is huge. If you want to get more website visitors and more customers, you must make sure that your website can be found for the right keywords.


BingBing Ads March release: new reporting tools and international support
"Bing Ads Reports has been updated to include new performance data around individual Sitelink Ad Extensions within your campaigns. [...]

A new 'Top vs. Other' column has been added to your Keyword Performance Report, enabling you to assess performance differences between ads displayed on the mainline and those on the side bar."


Study: Blekko has the fewest malware links in the search results

"The 5,000 pieces of malware the study found are concentrated in Yandex results—which had 3,330 malicious links out of the 13 million the AV-Test looked at.

Bing had a little under half that, with 1,285 malicious results out of 10 million pages. Google returned a mere 272 malicious results in 10 million while Blekko had even fewer: 203 out of around three million."



John MuellerGoogle will index your pages if they aren't spam

Google's John Mueller said this in an online discussion:

"In general, unless the content is primarily spam (e.g. spun, rewritten or scraped content), we'd try to at least have it indexed."

Authorship brownouts due to “FaceRank”?

"Change your profile photo to something that shows you facing forward (like a mugshot) and maybe even in color. If it likes your new image better, you should see it start to show in search results again almost immediately, but not as comprehensively as before (at first).

I lost authorship a couple months ago when Google suddenly decided it didn’t like my half-face avatar in its search results. Ergo I know have the boring full-face on Google+."

Search engine newslets
  • A bogus DMCA takedown request.
  • Google tests a new homepage footer.
  • Study: U.K. consumers in less of a hurry to make purchases than U.S. mobile users.
  • Study: Google image search update leads to fewer website visitors.
  • Google offers a Boston Marathon people finder.
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3. Recommended resources

Get a detailed SEO audit of your website for $1

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

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4. Previous articles
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