|Weekly SEO news: 16 April March 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Co-citation and co-occurrence are important factors that influence the position of your web pages in Google search results. The environment in which the links to your website can be found have a big impact on the value of the links.
In the news: desktop search hits an all-time high,
Bing Ads adds many new features, Google won't display your author image
if they don't like it, and more.
Table of contents:
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| 1. Co-occurrence, co-citation and their effect
on your rankings
important factors that influence the position of your web pages in
Google's search results. The environment in which the links to your
website can be found have a big impact on the value of the links.
1. Co-occurrence: the words
the linking pages influence your rankings
Even if the link to your website does not include your targeted keyword, your web page can get a ranking boost for that keyword. The link just has to come from a page that is related to the keyword.
For example, if a web page has an article about shoes, boots, sneakers and sandals, then your website will get a ranking boost for these keywords if that page links to your site.
For example, the following link has a positive influence on the ranked pages for the term "shoes" although it is not included in the link text:
How to find websites that contain the right keywords:
The backlinks by keyword tool in SEOprofiler helps you to find websites that contain your keywords in the title and in other page elements. Links from these web pages will increase the position of your own web pages for these keywords.
2. Co-citation: the other links on the linking pages influence your rankings
Suppose your website is about selling shoes. If your site is linked by other websites that link to your website and other websites that are about frogs and toads then Google might think that your website is related to frogs and toads.
It's important that the other links on the web page that links to you are related to your site. If you're listed in the "shoes" category of an Internet directory then all web sites in the same category are usually also about shoes.
If web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, Google thinks that A, B, C and D are related to each other because the same web sites link to them:
Even though they don’t directly link to each other, websites A, B, C and D are related. The more web sites they are linked from, the stronger the relationship.How to find websites that put your website in the right context:
The hub finder tool in SEOprofiler helps you to find websites that will put your own site in the right context. It finds websites that link to other websites that are related to your keywords and it helps you to get links from these websites.
The whole point of co-citation is to associate keywords and topics with the links on a page. Even if the link to your website uses 'click here', Google will be able to find out what the link is about if it comes from the right page.
The link building tools in SEOprofiler help you to get backlinks from the right kind of web pages. SEOprofiler is a white-hat search engine optimization tool that plays by the rules. If you use SEOprofiler to improve your rankings, you can be sure that you will only use safe SEO methods that lead to lasting results:
|2. Search engine news and articles of the week|
Bing Ads March release: new reporting tools and international support
"Bing Ads Reports has been updated to include new performance data around individual Sitelink Ad Extensions within your campaigns. [...]
"The 5,000 pieces of malware the study found are concentrated in Yandex results—which had 3,330 malicious links out of the 13 million the AV-Test looked at.
Google's John Mueller said this in an online discussion:
"Change your profile photo to something that shows you facing forward (like a mugshot) and maybe even in color. If it likes your new image better, you should see it start to show in search results again almost immediately, but not as comprehensively as before (at first).
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|