Weekly SEO news: 9 April March 2013
Welcome to the latest issue of the Search Engine Facts newsletter.

Andre Weyher, a former member of Google's web spam team, has given an interview in which he reveals several things that can be useful if you want to improve your search engine optimization campaign.

In the news: Google gets another search patent, what will happen if a website that links to you gets penalized, Google's John Mueller talks about spam and robots.txt,  and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Google web spam team member: how to optimize your web pages
Andre Weyher, a former member of Google's web spam team, has given an interview in which he reveals several things that can be useful if you want to improve your search engine optimization campaign.

Google insider

1. Relevance is the new PageRank

We've said it before in our newsletter: do not focus on the PageRank of a web page. The PageRank that is displayed in Google's toolbar is not the PageRank that Google actually uses in the algorithm. In addition, Google now uses other factors to determine the value of a backlink.

Andre Weyher confirmed this in the interview: "Getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR."

A link from a web page that is related to your website is more important than a link from an unrelated high PR web page. Finding these related pages is the difficult part.

The 'Get backlinks by keyword' tool in SEOprofiler helps you to find web pages that are related to your keywords. The pages that are found by this tool contain the targeted keyword in the web page title, in the domain name and/or in links on the page. In addition, the pages found by the tool are willing to link to other sites.

If you need relevant backlinks that are compatible with Google's new and strict requirement, the tools in SEOprofiler can help you to find them.

2. Link building has become relationship management

Andre Weyher says that you shouldn't use automated tools for link building:

"Off site link building has dramatically changed since the recent updates. Anything that you can do automatically or at scale puts your website at risk. So keep the following in mind; link building has changed from an almost purely technical process into something that resembles a relationship management campaign. Building a network with owners of sites that are related to yours for example."

The link manager tool in SEOprofiler helps you to manage your link relationships as efficiently as possible. It manages the contact information of your partners, it keeps track of your messages, it checks if the other web page still links to your site, etc.

Relationship management can be a tedious task. It's easy with the link manager in SEOprofiler.

3. On-page optimization is still important

It's very important that your web pages must be optimized. Backlinks won't do your website any good if your pages aren't good enough:

"On page tactics are often overlooked, while in reality they should be a key element in your SEO strategy."

The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for your keywords. It tells you how to adjust your pages so that they get the best possible rankings on Google and other search engines.

The Top 10 Optimizer will also warn you if your pages are over-optimized. By following the recommendations of the Top 10 Optimizer in SEOprofiler, your will make sure that your web pages are fully compatible with Google's requirements.

If you haven't done it yet get your SEOprofiler account now. You can get full access to all SEOprofiler tools for just $1 (this offer is available once per customer):

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

2. Search engine news and articles of the week

Google patent granted on fresh related search suggestions

"When Google Plus was released, realtime search was suspended, with Google promising that it would return once it was integrated with Google Plus. [...]

I suspect that Google will bring back realtime results at some point, but the format might not be the realtime results Google displayed in the past, and may not even include the kind of “fresh” search suggestions described in this patent."


Matt CuttsGoogle’s Matt Cutts: your website doesn’t benefit from paid links
"In a video on YouTube, Google’s Matt Cutts explains what will happen if a website that gets penalized for selling links contains a link to your site."


Even if you invest thousands of dollars, Google won't list your website if they think that its spam

In an online discussion, a webmaster complained that his website was not listed by Google although he invested thousands of dollars to get the website done. Google's John Mueller answered the webmaster:

"Looking through a few of the pages on your site, I'm a bit worried that - at least what's indexable - is just a collection of links and numbers. Assuming this were a service for a different kind of lookup (say error-codes), then it would be a collection of pages listing all possible error codes, without actually providing insights on that error code. Clicking through, after completing a captcha, you might see the bare-bone error-text, but even past that there wouldn't be any more insight there."



John MuellerGoogle's John Mueller about robots.txt

In an online discussion, Google's John Mueller talks about the use of robots.txt to block files:

"My recommendation would be to disallow crawling of URLs that are problematic for you to have crawled (for example, if they cause a high server load or unnecessarily high bandwidth), or where it's problematic for you to have the content indexed. Disallowing crawling does not mean that the URL won't be indexed, but we wouldn't be able to associate the content with the URL. If the previous robots.txt file was ok for you, then I'd use it again."

Editor's note: if you want to make sure that your web pages can be indexed correctly by Google, use the website audit tool.


As web search goes mobile, competitors chip at Google’s lead

"No longer do consumers want to search the Web like the index of a book — finding links at which a particular keyword appears. They expect new kinds of customized search, like that on topical sites such as Yelp, TripAdvisor or Amazon, which are chipping away at Google’s hold."

Search engine newslets
  • Bing Ads to launch in Australia and New Zealand.
  • Google Alerts is working again.
  • Google fights U.S. National Security probe data demand.
  • Apple aims to outdo Google's Street View.
  • Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it.
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3. Recommended resources

Get a detailed SEO audit of your website for $1

Doing a regular audit of your web pages is important if you want to make sure that search engines can index all of your pages. The more pages your website has, the more likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly. Here’s a screenshot of the overview page:

seoprofiler

You can get the website audit tool and all other tools in SEOprofiler for our special offer price:

Free trial Test full version for $1


Create a free trial account now or test the full version for only $1.

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