|Weekly SEO news: 2 April 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Has your website been penalized by Google? No need to panic.
Take control of your website success and get your rankings back by
following the tips in this week's article.
In the news: your robots.txt file should be simple,
Google doesn't like sponsored content, Google's Eric Schmidt about
author rank, new studies, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. The five phases of ranking recovery: how to get
your rankings back
|Has your website
been penalized by Google? No need to panic. Take
control of your website success and get your rankings back by following
the tips below.
Most people go through the following five phases when their website has been penalized by Google:
How to get your rankings back
The first thing that you must understand is that search engine optimization (SEO) is not the same as spamming. Unfortunately, a lot of spamming tools are sold as SEO tools. That's why many people think that SEO equals spamming search engines.
Real search engine optimization has nothing to do with cheating search engines. Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.
If done correctly, Google actually likes SEO and optimized websites.
Do the right things
If you want to get the best possible results for your business, you must do the right things. Do not try to cheat Google and do no concentrate solely on paid search advertising. Google AdWords can be great but it's also very expensive.
A good search engine optimization strategy will help you to get high rankings that deliver targeted visitors to your website. The time and effort associated with SEO are a wise investment.
The SEOprofiler manual helps you to do the right things in the right order. It helps you to optimize your website step-by-step.
|2. Search engine news and articles of the week|
Q1 global paid search spending grew 33 percent over last year
"Spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over the same period a year ago and 9 percent versus the fourth quarter of 2012. [...]
"It’s difficult to be trusted when one is being paid by the subject of an article, or selling or monetizing links within an article. [...]
"The total number of U.S. searchers on mobile phones grew steadily last year - from 90.1 million mobile phone visitors to search/navigation sites or apps in March 2012 to 113.1 million in December 2012. Tablets also grew as a source for online searches, with 19% growth between April 2012 and December 2012."
"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. [...]
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|