|Weekly SEO news: 19 March 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
For many webmasters, link building has been a numbers game. The more links a website has, the better. Whole industries were built around this idea. There's a new approach to link building that will help you to get better results.
In the news: Google releases another Panda update,
Google sends a link warning notice to the BBC, Google and Bing gain
market share, paid search ads don't work for eBay, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. The new approach to link building
webmasters, link building has been a numbers game. The more links a
website has, the better. Whole industries were built around this idea.
You can buy links in bulk and there are several tools that
automatically created hundreds of backlinks through low quality links
from forums or blog comments.
It's the quality of the backlinks that matters, not the quantity. When you try to get new backlinks to your website, consider the following:Get backlinks that show your influence
When Google introduced a ranking algorithm that was based on the number of backlinks that point to a website, the main idea was that a website with many backlinks must be an influential website.
Most of the artificial backlinks do not indicate influence at all. If you focus on the backlinks that show Google that your website is important, then you don't have to worry about future Google updates. Google's algorithm wants to find important links that point to your website.
Google likes the following links:
These four link types above are the best links that your website can get. That does not mean that other links don't count. There are several other link types that will also have a positive influence on your search engine rankings:
SEOprofiler offers many powerful tools that help you to get the links mentioned above. The hub finder tool helps you to find websites that link to several of your competitors, the link opportunity finder helps you to find websites that accept your guest posts, the backlinks by keyword tool helps you to find websites that will link to your website with a particular keyword, etc.
In addition, SEOprofiler offers a sophisticated link manager that helps you to manage your link building campaign. The link manager keeps track of your link requests, it checks if the other websites still link to your site, it automatically finds contact information, and much more.
Google's new approach to link building actually isn't a new approach. It's what we have been recommending in this blog for years. If you want to get high rankings that last, you have to use search engine optimization methods that are beneficial to searchers, search engines and your business.Start getting great backlinks
The link building tools in SEOprofiler help you to get high quality backlinks that lead to high rankings that last. You can use all link building tools in SEOprofiler for just $1 (this offer is available once per customer):
|2. Search engine news and articles of the week|
The BBC gets an unnatural link warning message – what does this mean for your site?
"Your website might have received an unnatural link warning message from Google. Does this mean that your website has been penalized? What do you have to do if you receive such a message?
"eBay management agreed to run a controlled experiment in which they shut off all Google search ads in a third of the country, while continuing to buy ads everywhere else. [...]
"Google Sites led the U.S. explicit core search market in February with 67.5 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 16.7 percent (up 0.2 percentage points) and Yahoo! Sites with 11.6 percent. Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent. [...]
"The results of this survey indicate that the presence of video snippets is much less effective in driving clicks in specialty lawyer searches than the simple authorship snippet. Why is this the case?
Search engine newslets
| 3. Recommended resources
Get a detailed SEO audit of your website for $1
Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.
You can get the website audit tool
and all other tools in SEOprofiler for our special offer price:
|4. Previous articles|