|Weekly SEO news: 5 March 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Since the dramatic Google Penguin update a few weeks ago webmasters and companies have been going crazy trying to clean up their backlink profiles. Instead of doing things to improve their web pages, some webmasters concentrate on removing backlinks that point to their site.
In the news: Google shows live examples of spam
websites, Google publishes their search quality guidelines, and more.
Table of contents:
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| 1. How competitors can hurt your site with fake
link removal requests
dramatic Google Penguin update a few weeks ago webmasters and companies
have been going crazy trying to clean up their backlink profiles.
Instead of doing things to improve their web pages, some webmasters
concentrate on removing backlinks that point to their site.
If you're a regular reader of our newsletter, you know that we don't recommend deleting backlinks. It won't help your website and chances are that you will waste a lot of time and money:
Another problem of link removal requests: they can be used to hurt competitors.
How black hat optimizers can fake link removal requests
Let's say that you own the domain www.MyGreatCompany.com and you have great links from great websites. Your competitor could do the following to delete the high quality links that point to your site:
If you don't monitor the backlinks that point to your website, it might be weeks before you realize that the links were taken down.
If you use the link manager in IBP, you will be notified if a website removes the link to your site. If you want to be on the safe side, use the link manager in IBP to make sure that all of your backlinks are intact.How to improve the Google rankings of your website
Don't worry about deleting bad backlinks and don't even think about hurting other domains. Concentrate on improving your own website.
The tools in IBP help you to improve your web pages so that they get the best possible rankings on Google and other search engines. Concentrate on your own website. There's no better way to invest your time.
|2. Search engine news and articles of the week|
On a new web page, Google shows live examples of web pages that have been removed from Google's index. According to Google, "these pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites."
Google has published the search quality rating guidelines that are used by Google's manual search quality raters.
'"Everybody’s mindset is that search is a solved problem,” said Google Chief Financial Officer Patrick Pichette, during a Q&A session Thursday at Morgan Stanley’s Technology, Media and Telecom conference in San Francisco. “But the optimism at Google of seeing the possibilities of what search can do is relentless,” he said, adding later that the technology is “still in its infancy."'
Google's Matt Cutts answer this question in a video. In general, top level domains are assigned to their correct location. For example, some people from Long Island register .li domains. As the majority of .li domains is from Liechtenstein, Google assumes that the geographic location of .li domains is in Liechtenstein.
"In many respects, Susan Wojcicki is Google's most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s advertising business into a $43.7 billion revenue stream as of last year. EMarketer projects that Google accounts for better than 41 percent of total digital ad revenue in the U.S."
Search engine newslets
|3. Recommended resources|
New since February: IBP now checks 100 results at once.
|4. Previous articles|