|Weekly SEO news: 26 February 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
A good search engine optimization campaign can help you to solve many of the problems that websites have: better rankings, more targeted visitors, better conversion rate. Unfortunately, many people don't achieve these goals. The reason for that is that most people don't plan their SEO campaigns well.
In the news: 301 redirects do not dilute the value of
a link, Bing introduces a new Sitemap tool, five websites get 20% of
all visitors, and more.
Table of contents:
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| 1. Step-by-step: how to create a successful SEO
| A good search
engine optimization campaign can help you to solve many of the problems
that websites have:
All of these things can be achieved with a good search engine optimization campaign. Unfortunately, many people don't achieve these goals. The reason for that is that most people don't plan their SEO campaigns well.Step 1: Analyze
Before you do anything to improve the performance of your website, you must analyze the current situation. Identify the weaknesses and potential opportunities of your business.
Doing things for the sake of doing things won't help your website. If you want to get results as quickly as possible, you must make a plan:
Use the tools in IBP to optimize your web pages as quickly and efficiently as possible:
Detailed information on how to create a successful search engine optimization campaign can be found in the manual.
|2. Search engine news and articles of the week|
Google's Matt Cutts explained this in a video: "The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."
"SEO is a complex and ever changing area but there are some key elements that are still as relevant now as they were a few years ago. One of them is building high-quality XML Sitemaps, a comprehensive and accurate representation of your website. [...]
"Five Websites [Facebook, YouTube, Yahoo, Wikipedia, Amazon] captured 20 percent of all search activity in Q4 2012, while the top 500 captured nearly 50 percent. Expansion to the top 1,000 Websites reached nearly 75 percent [...]
"Please be wary if someone approaches you and wants to pay you for links or 'advertorial' pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.
Google's Jane Wang gave official instructions:
Search engine newslets
|3. Recommended resources|
New since February: IBP now checks 100 results at once.
|4. Previous articles|