|Weekly SEO news: 15 January 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Good backlinks from related websites are the most important element in Google's ranking algorithm. Getting these links is the hard part. Since Google's Penguin update, automatically created low quality links don't work anymore. What can you do to get good backlinks and what can you do if your link requests get rejected?
In the news: The latest search engine statistics,
tablet computers become more important, many people don't know how
Google makes money, and more.
Table of contents:
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| 1. What to do if your link requests get rejected
from related websites are the most important element in Google's
ranking algorithm. Getting these links is the hard part. Since Google's
Penguin update, automatically created low quality links don't work
anymore. What can you do to get good backlinks and what can you do if
your link requests get rejected?
Step 1: find the right websites
It can be difficult to get good backlinks and you shouldn't waste your time on websites that won't have a positive impact on your own website.
Use IBP's link building tools to find websites that are related to your site. The better the linking website, the fewer links you need. Focus on quality, not quantity. Get a list of good websites that should link to your site.
Step 2: get in touch
After building your list, contact the owners of the other websites. Tell them your story, let them know that you are passionate about what you do and explain why both sites could benefit from the link.
Don't just ask for a link to your site. Offer the other webmaster a guest blog article that he can publish on your site. Tell them that you have infographics or statistics that are interesting to their website visitors.
Link building is relationship building. Both sides benefit from a good relationship. Ask yourself how the other website benefits from the relationship before asking for a link.
Step 3: how to deal with rejection
If your link request gets rejected, don't take it personally. There are many reasons why a link request can be rejected:
If you get many rejections, check your pitch. Maybe you have to offer something better to get a backlink. Rejections can help you to fine-tune your requests.
You can also try something new. Contact other websites by phone, try another approach (inform them about broken links on their site, etc.)
If you want to have a successful link building campaign, it is important to have as much data as possible. Keep track of the date of your first contact, the website owners contact information, the link type, conversation notes, etc.
The link manager in IBP helps you to keep track of that data so that you can build links as efficiently as possible.
|2. Search engine news and articles of the week|
"We saw mobile traffic peak at nearly 22% of all paid search clicks on Google in the US; we saw similar mobile traffic levels in the UK and Australia. Most noteworthy in the US was the share of spend on tablets eclipsing that of smartphones at 9% and 8%, respectively."
In an online discussion, Google's Gary Illyes told a webmaster why his pages weren't shown on Google:
"More than one-third of U.S. online adults believe search engines sell users’ personal data to marketers. Nearly 29% believe that companies pay annual dues for use, while 20% believe that users pay for premium search features.
"That Google has finally added some semblance of human support to G+ Local raises a number of questions that are still unanswered. [...]
Search engine newslets
|3. Recommended resources|
|4. Previous articles|